ENGLISH FURTHER ORAL ACTIVITY

Alan Liu

PART 2: LANGUAGE AND MASS COMMUNICATION What is advertising?

The act or practice of calling public attention to one’s product, service, need, etc., especially paid announcements in newspapers and magazines, over radio or television, on billboard, etc. : to get more customers by advertising. (dictionary.com)

The action of calling something to the attention of the public especially by paid advertisement. (Merriam-Webster)

Advertising (or advertizing) is a form of communication used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group of people) to continue to take some new action. (Wikipedia)

INTERESTING PEPSI COMMERCIAL

http://www.youtube.com/watch?v=40DykbPa4Lc&feature=related

INTERESTING PEPSI COMMERCIAL

Techniques used in this commercial:

Bandwagon effect Wit and humor Plain folks Attractive figure (Caterpillar to butterfly)/ Celebrity Pathos Slogan Viral

BANNED PEPSI COMMERCIAL

http://www.youtube.com/watch?v=LM9rA4LbOMc

BANNED PEPSI COMMERCIAL

Techniques used in this commercial: Controversy Sensationalism Shocking Provocation Pathos Superiority

DISCOVERY CHANNEL COMMERCIAL

http://www.youtube.com/watch?v=8EdaLfJjDuE&feature=fvst

DISCOVERY CHANNEL COMMERCIAL

Techinques used in this commercial:

Celebrities Ethos Pathos Hyperbole/Exaggeration

BANNED NIKE COMMERCIAL http://www.youtube.com/watch?v=RmdOiaPL

Ous

BANNED NIKE COMMERCIAL

Techniques used in this commercial: Slogan Association Appeal Bandwagon effect Plain folks

Thanks for listening!