e nergy s tar communications: promote your success!
TRANSCRIPT
![Page 1: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/1.jpg)
EENERGY NERGY SSTAR TAR
Communications: Promote Communications: Promote Your Success!Your Success!
![Page 2: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/2.jpg)
Today’s Session…Today’s Session…ObjectivesObjectives Gain recognition and increase visibilityGain recognition and increase visibility
OverviewOverview EENERGY NERGY SSTARTAR Overview Overview Communications Communications
– InternalInternal– External External
Next StepsNext Steps
![Page 3: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/3.jpg)
Promoting Your Success…Promoting Your Success…
Why?Why? Drive AwarenessDrive Awareness Change BehaviorsChange Behaviors Increase ComfortIncrease Comfort
![Page 4: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/4.jpg)
Promote Your SuccessPromote Your Success
BenefitsBenefits:: Gain upper management buy-inGain upper management buy-in Motivate and educate your employeesMotivate and educate your employees Showcase benefits to environment and Showcase benefits to environment and
bottom linebottom line Improve your organization’s environmental Improve your organization’s environmental
imageimage
![Page 5: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/5.jpg)
Where do I begin?Where do I begin?
![Page 6: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/6.jpg)
Internal Internal CommunicationsCommunicationsEducational MaterialsEducational Materials
![Page 7: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/7.jpg)
Bookmarks
Front
Back
![Page 8: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/8.jpg)
Employee Education Posters
![Page 9: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/9.jpg)
Energy Tracking Poster
![Page 10: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/10.jpg)
Poster
![Page 11: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/11.jpg)
Employee Newsletter
![Page 12: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/12.jpg)
Staff Education on Web site
![Page 13: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/13.jpg)
Employee Fact Sheet
![Page 14: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/14.jpg)
Internal Internal CommunicationsCommunicationsPromotional MaterialsPromotional Materials
![Page 15: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/15.jpg)
Patches
![Page 16: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/16.jpg)
Pins and Pens
![Page 17: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/17.jpg)
Money isn’t all you’re saving
888-STAR-YES www. energystar.gov
[Your logo here]
Post-It Note Pad
![Page 18: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/18.jpg)
www.energystar.gov
1-888-STAR-YES
Coffee mug
[Insert your logo]
![Page 19: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/19.jpg)
Few companies make decisions that are as good for the
environment as they are for business.
www. energystar.gov
Sticker/Decal
[Insert your logo]
![Page 20: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/20.jpg)
Magnets
[Insert your logo]
![Page 21: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/21.jpg)
Shirts
[Insert your logo]
![Page 22: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/22.jpg)
Mouse pad
![Page 23: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/23.jpg)
External External CommunicationsCommunications
Year-roundYear-round
![Page 24: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/24.jpg)
Magazine Advertisement
![Page 25: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/25.jpg)
Packaging
![Page 26: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/26.jpg)
Poster
![Page 27: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/27.jpg)
Poster
![Page 28: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/28.jpg)
External External CommunicationsCommunications
Press Releases/NewslettersPress Releases/Newsletters
![Page 29: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/29.jpg)
Press Release
![Page 30: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/30.jpg)
Press Release
![Page 31: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/31.jpg)
External External CommunicationsCommunicationsWeb-based PromotionsWeb-based Promotions
![Page 32: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/32.jpg)
Web site Highlights
Success Stories
Spotlight On…
www.epa.gov/buildings/healthcare
![Page 33: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/33.jpg)
ENERGY STAR page on Intranet
How does XYZ Co. plan to save money while protecting the environment?
Link from XYZ Company Intranet Page, “XYZ Co. Energy Programs” link
By proactive energy management with the help of Energy Star!
As an Energy Star partner, XYZ Company is committed to improving the energy efficiency of its facilities. Not only will this make our facilities more comfortable, it will also save money and reduce air pollution! XYZ Co.’s world-class energy management approach is the right thing to do for our clients, our communities, and our financial bottom line!
XYZ Company and Energy Star
What is Energy Star?
XYZ’s Commitment to Energy Management
Current and Upcoming Energy Management Efforts
Energy Saviips
Save Energy at Work
Save Energy at Home
[Your logo]How does XYZ Co. plan to
save money while protecting the environment?
[Insert your logo]
![Page 34: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/34.jpg)
External External CommunicationsCommunications
Earth Day SamplesEarth Day Samples
![Page 35: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/35.jpg)
Earth Day Poster
![Page 36: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/36.jpg)
Earth Day Booklets
![Page 37: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/37.jpg)
Poster
![Page 38: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/38.jpg)
Earth Day Poster
![Page 39: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/39.jpg)
Communications IdeasCommunications Ideas
Press releasesPress releases Media kitsMedia kits Fact sheetsFact sheets Feature articlesFeature articles Letters to the editorLetters to the editor PostersPosters NewslettersNewsletters MagnetsMagnets
MugsMugs Fact sheetsFact sheets ShirtsShirts PinsPins PensPens Mouse padsMouse pads Web siteWeb site
![Page 40: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/40.jpg)
Other OpportunitiesOther Opportunities
Success Stories on ESuccess Stories on ENERGY NERGY
SSTARTAR Web site Web site
EENERGY NERGY SSTAR TAR Annual AwardsAnnual Awards
EENERGY NERGY SSTAR TAR Labels (top Labels (top
25% of benchmarked buildings)25% of benchmarked buildings)
EPA Administrator Christie Whitman with Society of Industrial and Office Realtors Executives
2002 ENERGY STAR Label for Buildings
![Page 41: E NERGY S TAR Communications: Promote Your Success!](https://reader036.vdocuments.mx/reader036/viewer/2022062717/56649e5e5503460f94b58042/html5/thumbnails/41.jpg)
www.energystar.gov