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15

29,266 2 276 28 2 5 2 8

3 823 563 20 40 20 30 20

3 60 186 40 159 30143 30 88 30 77 40 63

40 50 3060 50

6 4 20 3 28.3% 30 2 5 24.0%46.6% 47.3%

60 60 4 3 5

50

3

7 1

9 8

2 1 5 1

58.1%40.2% 37.3%

60 30 Facebook Twitter SNS

271

272

P.03

P.04

P.05 P.06 P.07

P.16

P.18 P.19 P.21 P.25 P.30 P.34 P.38 P.42

P.46 P.47 60 P.48

-2-

273

15

29,266 2 276

28 2 5 2 8

-3-

274

4

275

3 823 3

563 [P.9] 3 1,063 [P.10] 20 4020 30 20 [P.11] [P.13] [P.13] 3 5,897

60 186 40159 30 143 [P.14]

3 1,168

30 8830 77 40 63 [P.14]

3

40 50 3060 50

[P.15]

-5-

276

10 , 8.0%

20 , 18.1%

30 , 18.4%

40 , 18.6%

50 , 18.5%

60,

18.3%

n=29,266

0.9

2.3

8.3

5.0

1.2

0.6

0.4

0.4

1.2

2.0

0.9

0.5

0.5

0.9

0.3

3.3

0.4

0.6

1.0

0.5

0.4

0.6

0.6

0 5 10 15[%]

n=29,266

4.80.80.7

1.70.60.60.9

1.81.11.1

6.86.0 14.8

9.91.5

0.60.80.40.51.21.3

2.16.1

1.2

0 5 10 15[%]

, 48.7% ,

51.3%

n=29,266

-6-

, 4.8% ,

5.3%

, 41.9%

, 4.1%

, 11.0%

, 18.3%

, 4.9%

, 2.2%

, 7.5%

n=29,266

10 15 19 15

277

26 10 1

28 2 15

-7-

29,266

4.8

0.8 0.7 1.7 0.6 0.6 0.9 1.8 1.1 1.1

6.8 6.0

14.8

9.9

1.5 0.6 0.8 0.4 0.5 1.2 1.3 2.1

6.1

1.2 0.92.3

8.3

5.0

1.20.6 0.4 0.4 1.2 2.0 0.9 0.5 0.5 0.9 0.3

3.30.4 0.6 1.0 0.5 0.4 0.6 0.6

4.2

1.0 1.0 1.8

0.8 0.9 1.5 2.3 1.6 1.6

5.7 4.9

10.5

7.2

1.8 0.8 0.9 0.6 0.7 1.7 1.6 2.9

5.9 1.4 1.1 2.1

7.0

4.4

1.1 0.8 0.5 0.5 1.5 2.2

1.1 0.6 0.8 1.1 0.6

4.0

0.7 1.1 1.4 0.9 0.9 1.3 1.1

0%

10%

20%

a.

b.

2.6

2.8

8.9

6.0

9.2

7.4

9.3

8.4

9.3

7.0

9.3

16.8

5.4

2.6

9.3

5.7

9.2

7.2

9.3

8.2

9.2

7.0

9.0

21.1

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

a.

b.

-10 -20 -30 -40 -50 -60 -10 -20 -30 -40 -50 -60

278

[%] [%] [%]

2299,,226666 22,,660033 - 1155,,555522 - 1111,,111111 - 110,852 88,,222288 5588,,997744 4433,,6644991144,,223388 11,,559999 - 77,,776600 - 44,,887799 - 5533,,448855 55,,335599 2299,,441122 1188,,771144

773 200 25.9 235 30.4 338 43.7 3,075 796 935 1,3452,591 437 16.9 1,158 44.7 996 38.4 6,606 1,114 2,952 2,5392,702 341 12.6 1,459 54.0 902 33.4 8,182 1,033 4,418 2,7312,726 288 10.6 1,646 60.4 792 29.1 9,285 981 5,606 2,6982,724 210 7.7 1,700 62.4 814 29.9 7,705 594 4,809 2,3022,722 123 4.5 1,562 57.4 1,037 38.1 18,632 842 10,692 7,098

1155,,002288 11,,000044 - 77,,779922 - 66,,223322 - 5577,,336677 22,,886699 2299,,556622 2244,,9933661,570 314 20.0 573 36.5 683 43.5 2,931 586 1,070 1,2752,714 223 8.2 1,277 47.1 1,214 44.7 6,276 516 2,953 2,8072,689 154 5.7 1,433 53.3 1,102 41.0 7,956 456 4,240 3,2612,728 151 5.5 1,625 59.6 952 34.9 9,115 505 5,430 3,1812,692 105 3.9 1,618 60.1 969 36.0 7,740 302 4,652 2,786

2,635 57 2.2 1,266 48.0 1,312 49.8 23,349 505 11,218 11,626

-8-

3

279

[%] [%]

29,266 29,266 100.0 110,852 100.0

29,266 1,969 6.7 55,,662299 55..11

29,266 958 3.3 2,757 2.5

29,266 614 2.1 1,769 1.6

29,266 397 1.4 1,103 1.0

29,266 3,742 12.8 11,681 10.5

29,266 23,555 80.5 93,541 84.4

3,

5.1% 3

, 10.5%

, 84.4%

3,

7.4%

3

, 53.2%

, 39.4%

[%] [%]

29,266 29,266 100.0 110,852 100.0

29,266 2,603 8.9 88,,222288 77..44

29,266 1,227 4.2 3,965 3.6

29,266 809 2.8 2,568 2.3

29,266 567 1.9 1,695 1.5

29,266 15,552 53.1 58,974 53.2

29,266 11,111 38.0 43,649 39.4

3 7.4% 823

3 5.1% 563

-9-

823 563

3 3

280

3, 9.6%

3,

52.9%

, 37.5%

[%] [%]

29,266 29,266 100.0 110,852 100.0

29,266 3,477 11.9 1100,,663311 99..66

29,266 1,654 5.7 5,153 4.6

29,266 1,091 3.7 3,337 3.0

29,266 732 2.5 2,142 1.9

29,266 15,401 52.6 58,642 52.929,266 10,388 35.5 41,579 37.5

39.6% 1,063

-10-

1,063 3

281

[%] [%]

29,266 1,969 100.0 5,629 100.014,238 1,223 62.1 3,647 64.8

773 87 4.4 346 4.5

2,591 529 26.9 1,349 17.7

2,702 362 18.4 1,096 14.4

2,726 164 8.3 559 7.3

2,724 64 3.3 181 2.4

2,722 17 0.9 116 1.515,028 746 37.9 1,982 35.2

1,570 106 5.4 198 2.6

2,714 352 17.9 814 10.7

2,689 173 8.8 512 6.7

2,728 82 4.2 274 3.6

2,692 18 0.9 52 0.7

2,635 15 0.8 133 1.7

[%] [%]

29,266 2,603 100.0 8,228 100.0

14,238 1,599 61.4 5,359 65.1

773 200 7.7 796 7.2

2,591 437 16.8 1,114 10.0

2,702 341 13.1 1,033 9.3

2,726 288 11.1 981 8.8

2,724 210 8.1 594 5.4

2,722 123 4.7 842 7.6

15,028 1,004 38.6 2,869 34.9

1,570 314 12.1 586 5.3

2,714 223 8.6 516 4.6

2,689 154 5.9 456 4.1

2,728 151 5.8 505 4.5

2,692 105 4.0 302 2.7

2,635 57 2.2 505 4.6

-11-

10 15-19,

9.7%

20 , 13.5%

30 , 12.5%

40 , 11.9%

50 , 7.2%

60, 10.2%

10 15-19,

7.1%

20 , 6.3%

30 , 5.5%

40 , 6.1%

50 , 3.7%

60, 6.1%

3

10 15-19,

6.1%

20 , 24.0%

30 , 19.5%

40 , 9.9%

50 , 3.2%

60, 2.1%

10 15-19,

3.5%

20 , 14.5%

30 , 9.1%

40 , 4.9%

50 , 0.9%

60, 2.4%

3

282

, 5.3%

, 7.6%

, 33.6%

, 7.3%

, 13.1%

, 16.8%

, 6.2%

, 3.1%

, 7.0%

3

[%] [%]

29,266 1,486 100.0 5,598 100.0

1,371 84 5.7 294 5.3

1,437 77 5.2 426 7.6

12,493 614 41.3 1,881 33.6

1,098 78 5.2 411 7.3

3,155 170 11.4 735 13.1

5,559 289 19.4 939 16.8

1,405 76 5.1 348 6.2

630 32 2.2 173 3.1

2,118 66 4.5 391 7.0

, 8.7%

, 9.5%

, 35.4%

, 8.1%

, 10.3%

, 14.5%

, 4.8%

, 2.0%

, 6.6%

3

[%] [%]

29,266 2,172 100.0 8,134 100.0

1,371 202 9.3 705 8.7

1,437 140 6.5 776 9.5

12,493 941 43.3 2,883 35.4

1,098 124 5.7 656 8.1

3,155 193 8.9 836 10.3

5,559 364 16.8 1,183 14.5

1,405 85 3.9 393 4.8

630 31 1.4 166 2.02,118 91 4.2 537 6.6

-12-

P.7-P.8 12 47 26 10 1 26 10 1

283

11,111 1,158 3,342

4,879 480 1,631

338 116 461

996 162 413

902 81 245

792 56 191

814 31 88

1,037 34 233

6,232 678 1,711

683 267 498

1,214 219 506

1,102 89 263

952 45 150

969 37 106

1,312 21 186

0.4

0.3

1.8

0.6

0.2

0.4

0.0

0.0

0.4

2.2

0.6

0.2

0.0

0.1

0.0

1.1

1.1

5.6

1.7

0.7

0.8

0.1

0.4

1.2

6.0

1.5

1.0

0.0

0.3

0.1

8.9

8.4

26.9

14.0

8.15.9

3.7

2.9

9.3

30.9

16.06.9

4.7

3.4

1.5

66.7

66.0

29.0

50.5

60.1

69.1

80.5

84.6

67.2

31.3

51.0

66.4

76.1

78.8

86.4

22.9

24.1

36.7

33.2

30.9

23.9

15.7

12.2

21.9

29.6

31.0

25.5

19.2

17.3

12.0

0% 50% 100%

-10

-20

-30

-40

-50

-60

-10

-20

-30

-40

-50

-60

27 282 3

23,555 2,256 6,416

11,098 1,040 3,476

652 200 796

1,694 315 803

1,641 184 557

2,028 149 508

2,463 125 354

2,620 67 459

12,457 1,216 2,940

1,407 502 937

1,969 393 909

1,733 141 417

2,230 85 284

2,549 75 216

2,569 20 177

0.3

0.2

1.7

0.4

0.2

0.1

0.1

0.0

0.4

2.1

0.8

0.1

0.0

0.0

0.0

1.2

1.1

4.4

2.7

1.5

0.8

0.2

0.3

1.3

6.1

2.3

0.9

0.3

0.3

0.1

8.0

8.0

24.515.5

9.5

6.4

4.8

2.3

8.1

27.516.8

7.2

3.5

2.7

0.7

70.8

69.8

34.5

51.6

62.0

72.0

78.1

85.9

71.7

35.5

54.4

70.3

79.0

82.2

88.9

19.6

20.8

34.8

29.8

26.8

20.6

16.8

11.6

18.5

28.8

25.6

21.5

17.2

14.9

10.3

0% 50% 100%

-10

-20

-30

-40

-50

-60

-10

-20

-30

-40

-50

-60

27 282 3

-13-

284

15,552 4,111 13,621

7,760 2,221 7,753

235 124 493

1,158 442 1,127

1,459 472 1,429

1,646 466 1,587

1,700 446 1,262

1,562 271 1,855

7,792 1,890 5,868

573 293 547

1,277 453 1,048

1,433 374 1,107

1,625 349 1,166

1,618 289 831

1,266 132 1,170

1.0

1.1

4.3

2.0

1.4

0.9

0.7

0.4

0.8

3.5

1.1

0.5

0.6

0.2

0.7

5.6

6.5

19.6

10.36.9

6.3

5.1

3.4

4.7

15.57.9

4.8

2.8

2.7

1.5

19.8

21.0

28.9

25.9

24.0

21.2

20.5

13.5

18.8

32.1

26.5

20.8

18.2

15.0

8.2

58.2

54.4

21.7

41.1

49.4

55.2

58.4

68.9

61.9

30.0

47.8

60.6

66.1

69.5

76.7

15.4

16.9

25.5

20.7

18.2

16.5

15.4

13.8

13.9

18.8

16.7

13.3

12.4

12.6

12.9

0% 50% 100%

-10

-20

-30

-40

-50

-60

-10

-20

-30

-40

-50

-60

27 282 3

3

3,742 1,369 4,077

1,917 748 2,317

34 17 68

368 185 472

699 289 875

534 186 634

197 54 153

85 17 116

1,825 621 1,760

57 40 75

393 195 451

783 260 769

416 93 311

125 23 66

51 10 89

2.5

2.6

8.8

4.9

2.7

0.7

2.0

2.4

2.4

15.8

3.8

1.9

0.2

1.6

2.0

8.7

9.7

20.6

13.9

9.78.8

5.1

2.4

7.821.1

12.5

7.4

3.8

3.2

5.9

25.4

26.8

20.6

31.5

28.9

25.3

20.3

15.3

23.9

33.3

33.3

23.9

18.3

13.6

11.8

46.6

42.2

20.6

30.4

41.2

46.4

53.8

56.5

51.3

17.5

35.6

53.3

63.9

59.2

56.9

16.8

18.8

29.4

19.3

17.5

18.7

18.8

23.5

14.7

12.3

14.8

13.5

13.7

22.4

23.5

0% 50% 100%

-10

-20

-30

-40

-50

-60

-10

-20

-30

-40

-50

-60

27 282 3

3

-14-

285

29.2 19.7 17.1 9.3 9.0

32.8 18.7 15.6 10.2 7.6

45.6 21.1 6.7 5.6 3.3

33.5 25.7 12.5 8.5 6.6

29.8 20.7 15.3 13.6 8.5

35.6 28.0 9.8 9.3 6.2

34.3 25.2 13.3 6.3 5.6

36.8 15.8 10.5 10.5 9.2

23.1 21.3 19.6 12.2 6.9

27.2 20.4 12.6 4.9 3.9

35.8 23.8 13.5 10.9 5.7

31.4 17.9 17.1 16.4 8.6

44.8 18.4 13.6 12.0 4.8

35.7 21.4 10.0 10.0 5.7

25.0 25.0 15.6 9.4 6.3

663 1,955

1,148 3,756

1,251 3,948

201

284

414

418

140

125

70

32

446

404

520

143

76

103

193

192

893

766

295

225

358

813

90

319

3 5

-15-

[%]

286

16

287

-17-

29,266 26 10 1

340 50

28 2 15

773 236 796 45,1182,591 662 1,114 35,3252,702 491 1,033 52,9552,726 351 981 70,9012,724 225 594 82,4402,722 124 842 95,6961,570 360 586 37,9172,714 427 516 44,2052,689 242 456 59,8012,728 189 505 54,3672,692 113 302 86,2892,635 57 505 73,784

15,401 4,327 14,260

10,388 1,116 3,243

15,401 11,074

9,27210,388

f

29,266 2,603 29,266 1,969 29,266 3,477 e

110,852

8,228 5,629

29,266

29,266 15,552

10,631

58,974 11,681 58,64229,266 3,742 29,266 15,40144,382

43,649 93,541 41,57938,336

10,38829,26623,55529,26611,11129,266

288

18

12 9 3

3

2,27620121120620720012520420420020216445

1801379821172134268331

107254142129

289

-19-

[P.21]

[P.22] 20 50 30 [P.23]

[P.24] 7 [P.25] 60 50 60 60

1010 [P.26]

[P.27]

2 [P.28] 11 [P.29] 9

8 [P.30]

290

-20-

[P.34]

11 330 [P.35]

[P.36]

[P.37]

12 [P.38]

13 60

30 Facebook Twitter SNS [P.39]JR [P.40]

14

[P.41]

15 2 1 5 1[P.42] [P.43] 101,529

337,258 [P.44]

291

262 21146 21129 20121 19100 1879 1876 1841 1839 1638 1637 1637 1533 1532 1529 1428 1325 1325 1325 1224 1124 1024 1024 1023 10

-21-

/2 /2

346 441 0

45 076 840 0

88 071 240 3

24 079 330 00 00 00 0

374 00 0

10 1015 05 0

605 079 99 00 00 103

10

605374 346

262 146 129 121

292

15.7 13.8 12.2 8.7 5.9 5.9 5.5 5.1 3.9 3.5

35.2 14.1 9.2 7.7 4.2 3.5 2.8 2.1 2.1 2.1

34.9 20.2 15.5 8.5 4.7 2.3 2.3 2.3 1.6 1.6

33.9 21.2 19.5 11.0 4.2 3.4 1.7 0.8 0.8 0.8

23.0 10.0 9.0 7.0 6.0 6.0 6.0 5.0 4.0 4.0

21.1 18.4 11.8 10.5 9.2 6.6 6.6 5.3 2.6 2.6

29.7 16.2 13.5 6.8 6.8 5.4 4.1 2.7 2.7 2.7

76.9 5.1 2.6 2.6 2.6 2.6 2.6 2.6 2.6

46.2 15.4 10.3 10.3 5.1 2.6 2.6 2.6 2.6 2.6

68.4 23.7 2.6 2.6 2.6

32.4 18.9 13.5 10.8 5.4 5.4 5.4 2.7 2.7 2.7

37.8 18.9 18.9 8.1 2.7 2.7 2.7 2.7 2.7 2.7

45.5 18.2 12.1 6.1 6.1 6.1 3.0 3.0

28.1 12.5 9.4 9.4 9.4 6.3 6.3 6.3 6.3 3.1

-22-

[%]

293

23.8 15.1 11.9 3.6 3.425.4 10.9 13.9 3.5 4.533.2 13.7 10.0 4.7 5.724.3 21.4 9.2 5.3 3.920.8 18.8 10.1 4.8 3.921.5 17.0 14.5 3.5 1.528.8 20.0 9.6 4.0 3.224.0 9.3 7.4 2.0 2.524.0 10.8 12.3 1.5 3.916.0 14.5 10.5 3.0 4.524.3 17.3 13.4 3.0 2.023.8 17.1 15.9 5.5 3.017.8 13.3 11.1 2.2 2.2

0%

5%

10%

15%

20%

25%

30%

35%-10-20-30-40-50-60-10-20-30-40-50-60

11.2 6.2 5.7 5.2 4.411.9 6.0 2.0 5.0 7.016.1 4.7 6.6 2.8 9.010.7 5.3 8.7 8.3 4.99.7 4.3 5.3 8.7 2.98.0 8.0 7.0 4.0 2.0

12.8 5.6 8.0 8.8 0.810.3 3.4 2.9 2.0 6.412.7 7.4 3.4 2.9 4.910.5 6.5 5.0 5.0 3.511.9 7.4 6.4 7.4 6.412.8 8.5 7.9 4.3 1.28.9 4.4 6.7 6.7 2.2

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%-10-20-30-40-50-60-10-20-30-40-50-60

-23-

/2

/2

2033.2%

20 50 30

294

-24-

/2

/2

29.4%

11.2 6.2 5.7 5.2 4.40.6 27.8 0.6 0.0 1.12.2 4.4 1.5 1.5 0.0

10.7 4.3 11.5 10.8 4.819.7 0.0 1.7 4.3 0.920.2 5.2 0.5 0.5 7.016.7 4.7 2.1 0.5 5.42.4 7.2 0.0 2.4 0.03.2 3.2 3.2 0.0 3.24.7 5.6 0.0 0.0 10.3

0%

5%

10%

15%

20%

25%

30%

23.8 15.1 11.9 3.6 3.41.7 1.1 65.6 0.6 0.02.2 3.6 5.1 29.2 0.0

28.2 29.4 7.1 3.5 0.137.6 15.4 0.0 1.7 0.033.8 1.9 6.1 0.5 0.027.7 4.2 9.4 1.2 17.44.8 3.6 8.4 0.0 2.46.5 6.5 9.7 0.0 0.0

16.8 2.8 11.2 0.0 0.9

0%

10%

20%

30%

40%

50%

60%

70%

295

51.6% 48.3%

65.0% 42.6%22.6%

-25-

51.6%

48.3%

20.1%

17.5%

4.3%1

0% 10% 20% 30% 40% 50% 60%

1,659

65.0%

42.6%

22.6%

8.8%

4.4%

5.7%

0% 10% 20% 30% 40% 50% 60% 70%

1,659

296

-26-

60 50 6060

1010 49.3%

51.6 48.3 20.1 17.5 4.350.3 38.6 17.0 9.8 8.555.1 60.7 15.2 17.4 4.557.5 56.3 19.4 15.0 4.455.6 56.9 18.3 10.5 0.750.0 52.9 21.3 19.1 1.538.3 25.9 34.6 38.3 4.944.9 42.8 14.5 16.7 7.253.1 45.0 15.0 24.4 2.556.8 51.5 22.7 17.4 1.555.5 60.0 17.4 11.6 3.949.6 46.9 32.7 6.2 4.438.7 35.5 45.2 16.1 3.2

0%

10%

20%

30%

40%

50%

60%

70%-10-20-30-40-50-60-10-20-30-40-50-60

65.0 42.6 22.6 8.8 4.4 5.760.8 41.8 19.6 5.9 2.0 6.563.5 46.6 25.3 11.2 4.5 2.868.8 49.4 28.1 10.6 5.0 2.569.9 35.9 24.8 5.2 5.2 4.669.9 30.9 25.0 8.8 5.9 5.966.7 44.4 24.7 12.3 9.9 4.949.3 49.3 13.8 5.8 0.7 7.263.1 47.5 20.0 5.6 4.4 3.165.2 47.7 22.0 12.1 5.3 7.670.3 41.3 22.6 7.7 2.6 7.771.7 32.7 23.9 8.0 3.5 8.858.1 45.2 16.1 16.1 6.5 6.5

0%

10%

20%

30%

40%

50%

60%

70%

80%-10-20-30-40-50-60-10-20-30-40-50-60

297

-27-

51.6 48.3 20.1 17.5 4.377.6 37.1 8.4 18.9 2.877.3 40.0 8.2 20.0 0.941.2 56.2 25.5 17.3 4.179.3 28.7 8.0 17.2 2.355.2 47.4 15.6 15.6 2.644.3 45.7 26.0 18.3 7.364.5 45.2 11.3 19.4 3.257.1 52.4 14.3 4.8 4.840.0 44.0 18.7 16.0 9.3

0%

10%

20%

30%

40%

50%

60%

70%

80%

65.0 42.6 22.6 8.8 4.4 5.770.6 21.0 9.8 9.8 1.4 9.160.9 37.3 15.5 14.5 1.8 9.169.3 48.8 24.2 8.1 5.7 5.256.3 37.9 19.5 6.9 1.1 12.655.8 40.9 27.3 8.4 5.8 5.263.3 44.7 25.7 7.7 4.0 2.059.7 35.5 37.1 11.3 6.5 3.266.7 38.1 9.5 4.8 4.8 9.560.0 40.0 16.0 12.0 2.7 8.0

0%

10%

20%

30%

40%

50%

60%

70%

80%

298

-28-

3

2

51.6 48.3 20.1 17.5 4.345.7 55.9 25.6 17.7 4.748.6 48.6 25.4 23.9 9.237.2 65.1 27.1 19.4 4.7

0%

10%

20%

30%

40%

50%

60%

70%

65.0 42.6 22.6 8.8 4.465.7 51.2 29.9 6.7 4.373.2 34.5 21.1 9.9 7.071.3 52.7 29.5 7.0 10.1

0%

10%

20%

30%

40%

50%

60%

70%

80%

299

51.6 48.3 20.1 17.5 4.353.4 19.3 54.8 25.4 4.550.8 18.7 53.5 23.3 4.151.7 23.7 57.9 23.5 6.749.3 22.6 53.4 37.0 12.350.7 30.1 54.8 47.9 30.163.2 20.0 35.8 18.9 2.1

0%

10%

20%

30%

40%

50%

60%

70%

1

-29-

300

-30-

58.5% 29.7% 9

53.1%22.8% 8

29.7%

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2,276

301

-31-

6040.8%

22.8

23.9

23.2

21.8

18.8

24.5

18.4

28.9

26.5

24.5

17.3

20.1

24.4

53.1

48.8

53.6

54.9

56.0

51.5

58.4

50.5

49.5

50.5

54.5

59.8

46.7

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13.9

13.7

12.6

14.0

10.5

12.0

13.2

13.2

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9.5

6.2

8.3

8.7

11.0

9.6

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10.9

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2276

10 201

20 211

30 206

40 207

50 200

60 125

10 204

20 204

30 200

40 202

50 164

60 45

0% 20% 40% 60% 80% 100%

29.7

29.9

28.4

29.1

27.5

32.5

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58.5

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59.8

57.8

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2276

10 201

20 211

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40 207

50 200

60 125

10 204

20 204

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40 202

50 164

60 45

0% 20% 40% 60% 80% 100%

302

-32-

12.9%

29.7

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39.3

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3.6

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3.7

2276

180

137

982

117

213

426

83

31

107

0% 20% 40% 60% 80% 100%

22.8

18.9

22.6

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57.2

54.0

53.6

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52.8

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2276

180

137

982

117

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426

83

31

107

0% 20% 40% 60% 80% 100%

303

-33-

3

3

29.7

37.0

46.5

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52.8

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2276

254

142

129

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22.8

29.5

29.6

32.6

53.1

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8.9

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8.5

2276

254

142

129

0% 20% 40% 60% 80% 100%

304

-34-

4 9

94.6

93.5

62.1

91.5

80.9

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90.8

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51.6

33.7

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23.6

22.3

35.6

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43.4

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40.9

36.7

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2.2

2.6

8.7

4.7

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0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

2,276

305

-35-

30

94.6 93.5 91.5 90.8 89.7 86.5 80.9 74.4 71.7 67.3 62.5 62.1 55.5 49.486.1 87.6 85.1 88.6 80.6 80.6 76.6 72.1 65.7 62.7 60.2 62.2 54.2 49.892.9 91.9 88.6 85.8 86.3 85.8 80.6 76.8 69.7 63.0 68.7 69.7 64.5 63.095.6 87.4 91.3 86.4 90.3 81.6 82.0 76.2 68.0 74.8 63.1 64.6 57.3 55.896.6 94.7 95.7 93.2 89.9 87.0 79.7 64.7 62.3 68.6 57.0 59.4 52.7 48.895.5 93.0 90.5 85.0 90.0 85.5 80.5 66.5 60.0 58.0 55.5 56.0 48.5 48.598.4 96.8 94.4 90.4 92.0 88.8 77.6 69.6 68.0 62.4 57.6 52.0 49.6 40.8

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100.0 97.8 97.8 91.1 91.1 91.1 80.0 77.8 73.3 60.0 60.0 64.4 57.8 46.7

0%10%20%30%40%50%60%70%80%90%

100%-10-20-30-40-50-60-10-20-30-40-50-60

306

-36-

94.6 93.5 91.5 90.8 89.7 86.5 80.9 74.4 71.7 67.3 62.5 62.1 55.5 49.495.0 95.0 94.4 91.1 90.6 86.1 83.9 72.2 76.1 64.4 55.0 40.0 49.4 46.795.6 91.2 93.4 89.8 90.5 83.2 78.1 71.5 75.2 70.8 53.3 52.6 47.4 45.396.0 93.9 91.3 90.6 89.8 87.3 80.9 73.9 68.4 64.7 62.7 65.0 56.0 47.991.5 90.6 94.9 89.7 89.7 82.9 83.8 76.1 76.9 66.7 62.4 52.1 53.0 49.693.4 92.5 87.8 90.1 87.3 81.2 79.8 75.1 71.8 67.6 61.0 65.7 56.8 48.893.4 93.7 90.1 91.3 89.7 89.2 80.0 76.1 73.9 70.7 67.1 63.4 59.4 54.094.0 92.8 92.8 92.8 90.4 84.3 83.1 83.1 77.1 72.3 66.3 75.9 55.4 54.296.8 96.8 96.8 96.8 90.3 87.1 93.5 74.2 77.4 77.4 71.0 80.6 64.5 51.690.7 93.5 92.5 89.7 89.7 89.7 77.6 70.1 68.2 71.0 63.6 68.2 54.2 51.4

0%10%20%30%40%50%60%70%80%90%

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307

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2

94.6 93.5 91.5 90.8 89.7 86.5 80.9 74.4 71.7 67.3 62.5 62.1 55.5 49.497.6 95.3 88.2 92.9 89.8 91.3 86.6 82.3 78.3 68.9 69.3 66.1 61.4 59.895.1 92.3 88.0 93.0 90.8 90.8 88.7 79.6 78.9 62.7 69.7 57.7 65.5 59.296.9 96.9 93.8 91.5 93.0 89.1 86.8 79.8 72.9 68.2 65.1 73.6 68.2 59.7

0%10%20%30%40%50%60%70%80%90%

100%

308

58.1%

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61.0 38.5 44.0 14.5 12.0 11.5 15.0 9.0 10.0 10.5 8.5 16.0 5.5 4.5 1.0

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60 30 Facebook Twitter SNS

310

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58.1 40.2 37.3 18.3 13.3 12.9 12.8 12.0 11.9 11.3 10.8 10.7 5.6 4.4 1.856.1 30.0 35.6 10.6 10.6 10.6 10.6 6.1 6.1 3.9 5.0 6.1 3.9 2.8 4.462.8 35.0 40.1 15.3 21.2 19.0 9.5 10.2 11.7 5.8 5.8 10.9 3.6 2.2 2.259.9 43.3 35.7 18.1 11.8 12.7 12.3 13.1 11.7 14.5 15.1 11.0 5.7 4.4 1.653.0 33.3 36.8 18.8 18.8 17.1 10.3 13.7 12.8 2.6 6.8 10.3 3.4 5.1 2.656.8 36.6 34.3 16.4 14.6 10.3 12.2 14.6 17.8 9.9 6.6 10.3 8.0 3.8 0.956.6 40.8 41.5 21.1 14.3 13.6 16.0 12.7 12.2 12.2 9.2 12.2 6.3 6.8 1.459.0 48.2 39.8 22.9 16.9 12.0 10.8 10.8 15.7 9.6 9.6 12.0 2.4 7.2 0.067.7 41.9 41.9 12.9 9.7 9.7 19.4 6.5 0.0 0.0 6.5 12.9 6.5 0.0 0.049.5 40.2 37.4 26.2 7.5 10.3 16.8 6.5 10.3 15.9 9.3 8.4 6.5 0.9 2.8

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19,460 10,662 14,55320,669 8,379 63,724

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314

53 41 384 38 70

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315

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2 2,400 3 2013 11 568

322

Skiresort.info http://www.skiresort.info/

Skiresort.info

3

Skiresort.info 4.1 505

5,151

4.1

3 18

Skiresort Service Internatinal GmbH

5,151 5,151 3

18 505TEST WINNER

iPhone Android

323

Skiresort.info

4

Skiresort.info 1 23 18

5 2 2 8 3 5

2

Ski resort size

Slope offering, variety of runs

Lifts and cable cars

Snow reliability

Slope preparation

Access, on-site parking

Orientation (trail map, information boards, sign-postings)

Cleanliness and hygiene

Environmentally friendly ski operation

Friendliness of staff

Mountain restaurants, ski huts, gastronomy

Après-ski

Accommodation offering directly at the slopes and lifts

Families and children

Beginners

Advanced skiers, freeriders

Snow parks

Cross-country skiing and trails

324

Skiresort.info

5

Skiresort.info 5

1 Kitzbuehel 4.8

2 St. Anton am Arlberg-St. Christoph-Stuben

4.7

2 Kaltenbach/Hochzillertal-Hochfuegen (SKi-optimal)

4.7

2 Whistler Blackcomb 4.7

5 Soelden 4.6

5 Gröden (Val Gardena) [ ] 4.6

5 Saalbach Hinterglemm Leogang Fieberbrunn (Skicircus)

4.6

5 SkiWelt Wilder Kaiser-Brixental

4.6

5 Zillertal Arena 4.6

5 Lech-Zürs-Warth-Schröcken

4.6

5 Les 3 Vallées 4.6

5 Serfaus-Fiss-Ladis 4.6

5 Vail 4.6

5 Espace Killy (Val -Tignes)

4.6

113 Naeba (Mt. Naeba)

3.9

151 Gala Yuzawa-Ishiuchi Maruyama

3.7

238 Mitsumata-Kagura-Tashiro (Mt. Naeba)

[ ]

3.4

258 Naspa Ski Garden

3.3

998 Nunoba/Yuzawa Kogen

3.0

325

Skiresort.info

6

2 2 1

No 1 61 113

1

5 5 4

2 5 5 5

3 5 4 5

4 5 5 4

5 5 4 4

6

4 2 3

7 5 5 5

8 5 4 5

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10 4 3 5

11 5 4 3

12 4 4 2

13 5 5 3

14

5 4 4

15 5 3 3

16 5 5 4

17 5 4 5

18 5 2 1

326

7

Täsch

[ espace-mont-blanc HP]

327

8

1940

[ ASPEN HP] [ VAIL HP]

328

12 BOTA Best of the Alps

Skiresort.info 3,434

BOTA 12

Copyright © 2015 JMA Research Institute Inc. All Rights Reserved. 9

329

10

[ france.fr ]

[ ON THE SNOW]

330

11

[ ]

[ HP]

[ Crans-Montana HP]

331

Skiresort.info 758

12

[ HP]

332

13

[ ASPEN HP]

[ VAIL HP]

333

572m

14

[ PARK CITY HP]

[ BEAR VALLEY HP]

[ SNOW BIRD HP]

334

100

[ Niseko United HP]

15

335

16

[ HAKUBA VALLEY HP]

[ HP]

336

17

[ HP] [ HP] [ Yong Pyong HP]

337

18

[ HP]

[ HP]

338

[ Valle Nevado HP]

19

[ HP]

339

BOTA The Best of The Alps HP

http://www.bestofthealps.com/en/ CLAIR 2012 1

http://www.clair.or.jp/j/forum/c_mailmagazine/201201/2-7.pdf 2014

http://www.chamonix.com/pdf/japanese-brochure-chamonix.pdf HP

https://www.city.fujiyoshida.yamanashi.jp/forms/info/info.aspx?info_id=37

BOTA The Best of The Alps HP 5

https://www.jetro.go.jp/ext_images/jfile/report/05001141/05001141_001_BUP_4.pdf

BOTA The Best of The Alps HP 200 SNOW REPORTS

http://snow-reports.net/abroad-austria-1.html

5 https://www.jetro.go.jp/ext_images/jfile/report/05001141/05001141_001_BUP_4.pdf

2015winter EPIC 2014 4 1

http://www.niseko.ne.jp/en/pdf/press_release_20140401.pdf?hc_location=ufi

http://www.peoplechina.com.cn/zhuanti/2015-01/29/content_666266.htm SKI JOURNALvoyage

SKI JOURNALvoyage

http://www.yokoso-sydney.com/travel/snowymountain.shtml

20

340

341


Skiresort.info http://www.skiresort.info/

ON THE SNOW http://www.onthesnow.com/

POWDER HOUNDS http://www.powderhounds.com/

Mountain News Corporation

Review

12

POWDER HOUNDS

Skiresort Service International GmbH

5,212 2015/12

3 18

4

342


Ski club great britain http://www.skiclub.co.uk/

BOTA(BEST of the ALPS) http://www.bestofthealps.com/en/

The Telegraph SKI and SNOWBOARD http://www.telegraph.co.uk/travel/snowandski/

The Telegraph

Travel

The TelegraphSKI AND SNOWBOARD

Best of the Alps( )

Chamonix-MontblancCEO

2

12

4

Ski Club of Great Britain Limited

1903

32

200

Pery

1

343


WORLD SKI AWARDS http://worldskiawards.com/

Ski independence http://www.ski-i.com/

SKI RESORTS GUIDE http://www.skiresortguide.com/

World Travel Events Ltd.

3

2013

Osprey Holidays Ltd

65

Media Odyssey, Inc.

344


SURF & SNOW http://snow.gurunavi.com/

http://www.snowjapan.com/

Mt.6 http://www.mt6.jp/modules/tinyd0/index.php?id=1

5

507

123 470

345


net http://www.jalan.net/theme/ski/

http://snownet.jp/

389

328

1919

346

1ha

347

22 12 1 1

13

20

20 21

348

349

100

AURORA

1

350

( ) 100

[ 2016/2/6)]

[ ]

100 2016 2 4 2016 2 16

100

2016 2 4

100100

100

50

1 1

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50

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68

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50 55 60

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55

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55 55

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353

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2004 11

2004 11 2004 11

2006 20102014 3

AURORA

[ 2015 12 15 ]

2014 2014 4

[ HP AURORA ]

2014 3

AURORA

[ 2014 8 5 ]

5

354

UD

MAP

56 MAP 6 [ ]

[ ]

355

NBS

2016 1 3 8:00 9:00

[ NBS 2015 ]

[ ]

7

11 62 78 27 28 [ ]

356

27 2 25 26HAKUBA VALLEYHAKUBA VALLEY

27 8 24 8 25

28 1 12 1 13

1

20

1

357

27 2 25 26

27 8 24 8 25

NHK

2

12 3

2

12 3

358

27 8 24 8 25

6

NACNACNAC

7

2011

1

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359

27 8 24 8 2527 8 24 8 25

NAC

28 2 22

100100 1

1

360

27 2 25 26HAKUBA VALLEY

27 8 24 8 25

13

28 1 12 1 1328 1 12 1 1313 8

Wi-Fi

28 2 2218m

3 303 3027 12

28 2 24

1

28 2 244

361

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