E-Marketing StatisticsE-Marketing Statistics20082008

Mission of this E-Marketing Mission of this E-Marketing PlanPlan

To identify the best online strategies and tactics in order to To identify the best online strategies and tactics in order to increase brand equity, name recognition, website traffic and increase brand equity, name recognition, website traffic and organic search resultsorganic search results

Current StrengthsCurrent StrengthsCompetitive productCompetitive productLong term expertiseLong term expertiseTested and trained consultantsTested and trained consultantsGlobal ReachGlobal ReachFinancial SecurityFinancial SecurityStrong Brand IdentityStrong Brand IdentityClean, powerful & professional looking websiteClean, powerful & professional looking website

WeaknessesWeaknesses

Little to no brand recognition outside of loyal existing Little to no brand recognition outside of loyal existing customer basecustomer baseDifficulty marketing to target audienceDifficulty marketing to target audienceExpensive service/product (target market audience is much Expensive service/product (target market audience is much smaller)smaller)Low to no organic search results for the service that Your Low to no organic search results for the service that Your Company offersCompany offers

Why does the Internet matter Why does the Internet matter to Your Company?to Your Company?

According to a recent survey by Pew Internet & American Life According to a recent survey by Pew Internet & American Life Project...Project...58% of adults said they use the Internet as first choice (at 58% of adults said they use the Internet as first choice (at home, at work or some other place) to find information about home, at work or some other place) to find information about a product or service (2007)a product or service (2007)

Why does the Internet matter Why does the Internet matter to Your Company?to Your Company?

The 58% of adults making up this statistic is the target The 58% of adults making up this statistic is the target market audience Your Company wants... why?market audience Your Company wants... why?They are Broadband users - an increasing number of internet They are Broadband users - an increasing number of internet savvy, high income, college+ education go-getters who find savvy, high income, college+ education go-getters who find the services they want online and do research via search the services they want online and do research via search engines to do thisengines to do thisLet’s look at some statistics...Let’s look at some statistics...

Why does the Internet matter Why does the Internet matter to Your Company?to Your Company?

Why does the Internet matter Why does the Internet matter to Your Company?to Your Company?

Why does the Internet matter Why does the Internet matter to Your Company?to Your Company?

Why does the Internet matter Why does the Internet matter to Your Company?to Your Company?

90% of all Internet users rate using a search engine as their 90% of all Internet users rate using a search engine as their most common practice while onlinemost common practice while onlineOf this 90% of Internet users, 80% ranked researching a Of this 90% of Internet users, 80% ranked researching a product or service online as their first reason for using a product or service online as their first reason for using a search engine followed by check weather & get news.search engine followed by check weather & get news.

Why does the Internet matter Why does the Internet matter to Your Company?to Your Company?

Of all online groups, both men and women ranked Of all online groups, both men and women ranked online online trade or professionaltrade or professional as the number one type of group that as the number one type of group that they belong tothey belong to

Numbers that matter...Numbers that matter...Nearly all internet users, 91%, agree that the internet is a Nearly all internet users, 91%, agree that the internet is a good source of information for everyday interests like news, good source of information for everyday interests like news, weather reports and sports scoresweather reports and sports scores82% of all online users use the internet to research a product 82% of all online users use the internet to research a product or service before purchasingor service before purchasingAbout a third of internet users say they expect to find reliable About a third of internet users say they expect to find reliable information online about individualsinformation online about individualsAll information and statistics came from Pew Internet & American Life Project reports 2005-2007

Objectives for 2008Objectives for 2008Monitor all website, PPC and SEO Optimization activity Monitor all website, PPC and SEO Optimization activity throughout the year to measure ROIthroughout the year to measure ROIIncrease E-market place awareness and company recognition Increase E-market place awareness and company recognition in 2008 to a competitive levelin 2008 to a competitive levelConcentrate E-marketing strategy on target market audience Concentrate E-marketing strategy on target market audience and measure responseand measure responseIntegrate article-type press releases into the mix, increasing Integrate article-type press releases into the mix, increasing overall back-end click throughs and more exposure online vie overall back-end click throughs and more exposure online vie E-zinesE-zines

DeliverablesDeliverables•Quarterly monitored website traffic reports that reveal Quarterly monitored website traffic reports that reveal

referring domains, duration of visit as well as unique visitor referring domains, duration of visit as well as unique visitor information (location etc..)information (location etc..)

•Google AdWords campaign optimized to use keywords such Google AdWords campaign optimized to use keywords such as “Project Management Consulting” “Project Management as “Project Management Consulting” “Project Management Training” to guide google searchers to the Your Company Training” to guide google searchers to the Your Company websitewebsiteSEO Optimization on the website to increase search engine SEO Optimization on the website to increase search engine relevancy for services offered specific to targeted geographic relevancy for services offered specific to targeted geographic areas areas Use press releases as marketing tools with relevant, targeted Use press releases as marketing tools with relevant, targeted audience E-zines & publications audience E-zines & publications

On the HorizonOn the HorizonIntegrate web banners onto specifically targeted business Integrate web banners onto specifically targeted business websites such as Business Week, Entrepreneur magazine to websites such as Business Week, Entrepreneur magazine to monitor click-through relevancy and effectivenessmonitor click-through relevancy and effectivenessSponsor Chicago association events such as the Chicago AMA Sponsor Chicago association events such as the Chicago AMA (American Marketing Association) , CIMA (Chicago Interactive (American Marketing Association) , CIMA (Chicago Interactive Marketing Association) or BMA (Business Marketing Marketing Association) or BMA (Business Marketing Association of Chicago) Association of Chicago) Print ads in targeted audience magazines such as Business + Print ads in targeted audience magazines such as Business + Strategy (national) as well as BW Chicago (local and put out Strategy (national) as well as BW Chicago (local and put out by Business Week) One page, full color advertisements in by Business Week) One page, full color advertisements in each issue for 2008 with a relevant click through link to each issue for 2008 with a relevant click through link to monitor ad effectivenessmonitor ad effectiveness

Questions?Questions?