E marketing lunch byte session

Download E marketing lunch byte session

Post on 14-May-2015

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<ul><li>1.WSI-OTEN E Marketing Strategies <br />Overview and Goals<br />Strategies &amp; Activities<br />Outcomes to Date<br /></li></ul> <p>2. http://www.youtube.com/watch?v=sIFYPQjYhv8<br />Why Social Media ?<br />3. Social Media is about conversation<br />http://www.recruitmentdirectory.com.au/Blog/creating-an-effective-social-media-strategy<br />4. Social NetworkingE-Marketing Strategies<br />5. Improve Brand awareness<br />Objective:<br />Direct more traffic to Web Site. <br />Goal<br />6. Because 2/3 of the global internet population visit social networks. (Nielsen, Global Faces and Networked Places, 2009.)<br />Because visiting social sites is now the 4th most popular online activity ahead of personal email. (Nielsen, Global Faces and Networked Places, 2009.)<br />Why social media?<br />7. Strategies<br />8. Facebook<br />Use platforms that your customers, prospects and <br />industry influencers are using. <br />9. Why use Facebook;<br /></p> <ul><li>Use platforms that your customers, prospects andindustry influencers are using.</li></ul> <p>10. Many Educational organisations are already using Facebook. 11. Its free 12. Has a viral marketing effect 13. Can send updates directly to fans, targeting location, age, gender etc (target groups) 14. Fans connect with each other</p>