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E - MARKETING Diego Valencia Isabel Campo

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E- MARKETING

Diego Valencia

Isabel Campo

E - MARKETING

• Inicios Años 90

• El e-Marketing es la utilización de Internet para el marketing

• Promocionar y Difundir Productos y servicios

SERVICIOS E - MARKETING

• Posicionamiento en buscadores

• Gestión de Boletines electrónicos

• Banners

• Marketing uno a uno

• Sms

• Concursos, promociones y juegos

COMO SE MIDE

• ¿Qué es Google Analytics?

• Es una plataforma de Web Analytics gratuitadesarrollada por Google que permite monitoreary optimizar las estrategias de marketing online.

• ¿Para que se emplea Google Analytics?

• Para medir el tráfico de los sitios web y analizar elcomportamiento de los visitantes dentro delmismo con el objetivo de mejorar elcumplimiento de nuestros objetivos de negocio.

CASO DE ÉXITO

• Caso Fresh Look Lentes de Contacto cosméticos

http://www.youtube.com/watch?v=gwovCaD3egM&feature=youtube_gdata_player

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DEBUTER EN E-MARKETING Formation Débuter en e-marketing Formation Débuter en e-marketing

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E-Marketing - mba.allsyllabus.commba.allsyllabus.com/SMU/Marketing/sem4/E-Marketing/... · Introduction to E-Marketing: Landscape – Past ... Products on Internet – Creating Customer

Buzz Marketing e Marketing viral