E-Healthcare Marketing & System Integrated Proposal for Long-Term Carev1.3

By Galen Hsieh

AgendaProject ScopeProject Stage

Project ScopeBrand MarketingPortal BuildingInternet MarketingSystem Integrated Plan

Stage 1

• PreparationP0• LT Portal BuildingP1• Internet MarketingP2• NAS Data Centre

ManagementP3

Stage 2

• Brand BuildingP4• Printed Marketing

MaterialsP5

• System IntegratedP6

STAGE 1Online Marketing Building

LT Portal

Internet Marketing長照 Portal

機構形象網站

Clients

體感行銷影片

Blog FB 社團

SEO 服務專業網站

GoogleSite / 協作

平台 Yahoo! 知識

Blog

NAS Flowchart

NAS

Branches Data backup

Vital Sign Records

HQData

Analysis

EMR output to PDF

Branch Data Backup Flow

Office PC

Daily Reports Backup

NAS

Upload

HQ Data Centre

upload

HQ

EMR Backup Data

STAGE 2Brand Communication

Brand BuildingCIS 為 Brand Identify 很重要的一環，

CIS 若有不可更換的因素時則以 VI 做輔助。VIS = Visual Identify System

◦VI S 僅做視覺上的輔助呈現，無需更動到 CIS的設計。

◦VI S 可延伸到輔銷品及網站上。SIS = Services Identify System

◦SIS 是將品牌的精神延伸到服務上，將服務的流程精緻化，包括制服、及各種服務的 SOP 制定等。

Printed Marketing MaterialsBrochureA4-DMPoster Roll-up Poster ( 易拉寶 )Post Card

System Integrated

Q&AThank you very much!