e-commerce: women spend more, men like their smartphone
DESCRIPTION
Proxyclick analyzed lunch orders passed by its users. Objective was to find patterns in ordering behavior: men vs. women; smartphone vs. PC users; language of user. This document contains main results of the analysis.TRANSCRIPT
"e-Commerce : women spend more, men like their smartphone"
Analysis of Proxyclick’s Virtual Canteen orders
August 2012
p. 2
Scope and objective of the report
• Proxyclick analyzed lunch orders passed by its users
• Objective: find patterns in ordering behavior– Men vs. women– Smartphone vs. PC users– NL-speaking vs. FR-speaking vs. EN-speaking
p. 3
NL- and FR-speaking spend the sameNL and FR speaking spend on average 3.9€ per order vs. 4.2€ for EN-speaking
≈
Note: average order value = 3.97€
p. 4
Women spend 9% more per day
+9%
p. 5
Strong differences of products ordered by genderUnsurprisingly, women tend to order more salads and less ‘heavy’ products
Women
Men
Across all products: 51% women / 49% men
p. 6
Men much more prone to order with smartphone83% of orders via smartphone done by men (vs. 49% of orders via PC done by men)
Women
Men83%
p. 7
Smartphone users tend to spend moreAverage order value 9% higher vs. desktop user
+9%
p. 8
Smartphone users tend to order 13 min. earlier
Average order time
Note: only orders with date delivery = date order
09:03 09:16
Smart-phone PC
These 13 minutes are not to be neglected as 63% of orders happen between
9am and 10am
p. 9
One of the reasons or early mobile orders: 66% mobile users order while commuting to office
Percentage of mobile users having ordered while …
1. 66% is smaller than (48%+25%) as some users have checked both “in the car” and “in public transportation”People may select more than one checkbox, so percentages may add up to more than 100%.
66% mobile users order on the way to the office1
p. 10
NL-speaking largest share of mobile ordersTo the contrary of PC orders
58%NL-speaking
FR-speaking
Note: does not include users with an English profile
p. 11
FR more prone to order day(s) in advanceMake up 80% of users ordering 1 day or more in advance
NL-speaking
FR-speaking80%
Note: does not include users with an English profile
p. 12
A word on Proxyclick’s Virtual Canteenhttp://www.proxyclick.com/virtual-canteen
Proxyclick’s Virtual Canteen connects •Employees•With local caterers
Key figures for Belgium:•> 600.000 orders processed •Thousands of employees •Close to 200 caterers
Employees can •Order via PC or via smartphone•Pay online or cash
Benefits pursued by client companies•Cost savings (vs. internal canteen for instance)•Save productive time (ex. remove daily fax and payment to caterer)
Example of clients in Belgium:•Microsoft, BASF, Bridgestone, Danone, Delta Lloyd, Lotus Bakeries, Roche Pharma