TOP 10 ECOMMERCE TRENDS 2015

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About raphael ThysUser experience & Digital Strategy

Consultant, Lecturer & Coach eCommerce, Care & Selfcare multi platforms applications

@rthys pinterest.com/rthys about.me/raphaelthys

DIGITAL MARKETING TRENDS

1. Social may be a star, but email is still the kingFacebook & Twitter combined make up just 0,2% of the number of emails sent each day (source : kissmetrics)

eCommerce - Trends 2015

people MAY LIKE brands, but not THAT close

EMAIL MARKETING

Email is the preferred medium to be contacted by a brand (75%). Email is the most used channel for commercial use by every age groups

5

Source: Hostpapa

2. Still on declineOrganic reach is (almost) dead

eCommerce - Trends 2015

SOCIAL MEDIAS

7

THE PRICE OF SOCIAL IS ON THE RISELess organic reach means money will be needed to boost reach.ROI will be harder, for some this may impact drastically their social strategy.

3. Screen ShiftingMore devices & more expectations about the mobile experience

eCommerce - Trends 2015

eRetail vs & Retail

9

4. Mobile dedicated campaignsLess Real Estate on mobile screens, a larger proportion being dedicated to ads, the digital marketing budget, will be on the rise.

eCommerce - Trends 2015

MARKETING AUTOMATION

10

5. Micro segmentation & Personalisation

The marketing automation is a rapidly growing business & the benefits it provides to brands are huge.

UI UX TRENDS 2015

/

6. User Experience as a commodityNoticed primarily by its absence

eCommerce - Trends 2015

USER EXPERIENCE

The evolution of what a product needs to offer from a customer point of view.

13

Brand/Marketing

1900’s 1950’s 2000’s

Product/Factory

Functional benefits

Economical benenifts

Branding/Marketing

Emotional benefits

Identity & Status benefits

Experience/Design

Meaningful benefits

High level needs

Icons by : http://www.emiliemudjeredian.com/ Timeline by NNg (Ux Strategy)

The experience economy

7. GamificationGamification patterns are well know, if not expected by users, people expect constant reward for engagement.

eCommerce - Trends 2015

GAMIFICATION DESIGN

15

More infos : http://www.pinterest.com/rthys/design-gamification/

From quantified self apps to professional networks & B2B apps

GAMiFICATION EVERYWHERE

TRENDS 2015

& SERVICES BRICKS & MORTAR

8. WebroomingThe digital frontier is melting

eCommerce - Trends 2015

eRetail vs Retail

18

More infos : http://www.ko-websites.com/

8. Webrooming vs ShowroomingEvery channels compete with each others

9. ShowroomingThe digital frontier is melting

eCommerce - Trends 2015

eRetail vs & Retail

20

Showrooming

Source : econsultancy.com

Image : http://www.csrandthelaw.com/2011/12/19/business-and-human-rights-a-convergence-of-expectations/

Above the line

Bellow the line

Online

Offline

Experience

Sensors

Wearables & Mobiles

“Exponential technology advances, greater consumer power &

increased competition mean all industries face the treat if

commodisation. “ Ernst & Young

8. Omni channel is a necessityChannels are melting

eCommerce - Trends 2015

eRetail vs & Retail

22

Don’t fight, embrace

Connect Locally: Local Blogs, review sites, and offers targeting your local market to get them into the store.Make Targeted Digital Offers: Discounts, rewards, or price matchingMobilise Your Sales Team: Use tablets to help customers and teach them about store apps.Sell Unique Products: Offer private label merchandise, tailor products to customer groups, and provide distinctive packaging.

Showrooming

9. Connected retailStore 3.0 (Deloitte)

eCommerce - Trends 2015

eRetail vs & Retail

24

connected retailStore analytics on steroids

9. Connected retailStore 3.0 (Deloitte)

eCommerce - Trends 2015

eRetail vs & Retail

26

Mobile paymentsEase the paiement process & made (almost) invisible

http://www.businessinsider.com/the-future-of-the-payments-industry-2014-slide-deck-2014-7