e-commerce: the future of teh retail industry
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9/29/2010 1
E-commerce: the future of the retail Industry
Internet Show 2010 - Abu Dhabi, UAE
February 11, 2010 2
Number of Times Online Purchases in
the Past 3 Months
3.3
2.3
4.4
3.3
2.9
5.5
4.1
3.33.5
2.72.9
2.0
3.8
3.2
1.5
3.3
2.0
4.7
3.8
3.0
5.0
4.3
2.9
2.0 2.1
2.83.1
2.0
3.5 3.5
2.8
4.8
3.9
2.6
1.8
Total HongKong
C hina Australia Singapore SouthKorea
Japan India Thailand UAE SouthAfrica
Malaysia NewZealand
Taiwan Phillipines
2009 2008 2007
Base: All Respondents O1.How many times have you made an online purchase in the past 3 months? GREEN CIRCLE denotes significantly higher than total at 95% confidence level.
Average number of times
February 11, 2010 3
Amount Spent on Online Transactions
Base: Those who have made a purchase online in the past 3 monthsO10. Combining all the transactions you have made in the past 3 months, how much have you spent in total through shopping online? GREEN CIRCLE denotes significantly higher than total at 95% confidence level.
Average amount spent online in last 3 months (in US Dollars)
Importance of traffic
E-Marketing:
Run Various online campaigns to push Jacky’s UAE products on Souq.com as well as engage existing Souq users through daily,
weekly and monthly offers
Content Management
Develop various verticals and stores on Souq.com and promotions in Home page as
well as specialty stores to mirror offline strategy
Payment:
20% Credit Card 80% Cash on Delivery
Logistics:
Aramex and adding other courier
Community of buyers
Pillars of e-commerce
The leading online platform in the Arab
World where buyers and sellers trade
safely.
Since its launch in July 2005, Souq has
grown to be the premier e-commerce and
auction site in UAE; then it opened new
branches in Jordan, KSA, in Egypt, in
Kuwait
souq.com gives users the opportunity to
lever its big community to get the
advantages of internet commerce in a
safe & secure environment
Who is Souq.com
Stats & facts
Souq.com is the leading ecommerce site in
the Region
Page views Visits Registered Users
20+million 2.0+ million 500,000+1 item every sold 30 seconds
1 lifestyle item every minute
1 tech item every minute
1 perfume every 4 minutes
1 mobile every 5 minutes
1 laptop every 7 minutes
Why the buyers like Souq.com?
Safe and Trusted ecommerce platform
Community: share interest and
shopping experience with other users
Broad product selection from reputable
professional sellers
Secure and advanced technical
infrastructure
Price: deals
Convenience: items directly at home
Our target is to bring the best buying experience to our users
Souq.com Benefits
Benefits for you on Souq.com
Free to list (no fixed cost)
Marketing support
Buyers directly into your online store
Logistic support
Secure payment platform
Advanced technical infrastructure
Take advantage of Souq visibility
Our target is to make you sell (we make money when you make money)
Souq SafePay
Souq SafePay ensures a safe
shopping experience for our buyers
& sellers on souq.com.
Buyers will get all their shopping
delivered at their doorstep
absolutely FREE of cost if the
payment for the item is made
online.
Souq SafePay ensures that all
purchases on souq.com are 100%
protected. , if any damages occur
to item in transit Souq.com will
bare the cost
Easy online payments as well as
online bank transfers, pre-paid
cards and cash on delivery
Select Souq SafePay payment option
when listing your item.
Souq.com will notify you once
the item needs to be shipped
Receive the payment
for your items through Souq
Safepay
Best in Class Logistics & Payment solutions
Marketing
Weekly Newsletters sent to hundreds of thousand of registered users
Special Promotions
Targeted Banners onsite & Across the main networks
Radio Campaigns & Sponsorships
Articles in Niche Magazines & Business Journals
Marketing Support Driven Marketing
Professionals
Setting up is easy
Setting up your store on souq.com
is simple
Listing products through excel or XML feedsouq.com will help you with this process
Souq.com Marketing Material DesignDesign of Newsletters & Marketing Material:
Ideally, a period of 2 weeks is adequate to create all marketing material required.
Souq.com Store LaunchDesign and Creation of Store:
2 weeks is adequate to conceptually design a store, populate it and launch it live on souq.com.
Management of your store is easysouq.com provides you with all of the tools to help you manage your store, sales and customers