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Best Practices Within Your Store

Tip: Always have your customer in mind!

Why Optimize for Search Engines?

Optimizing

will help bring shoppers from search

enginesto your store!

How SEO Works

It is a combination of marketing tactics that will help you rank…

Our Agenda1. Bigcommerce has your back

2. Your “on-page” responsibilities  ○ Keywords

○ Title tags & meta descriptions

○ Page structure

○ Alt tags (Images Descriptions)

○ Creating content

Search Engine Guidelines

What Bigcommerce makes easy for you

1. 301 redirects

2. Canonical tags

3. Ensure rich media does not hide content

4. Clear hierarchy and text links

5. Descriptive, human friendly URLs

Make pages primarily for users, NOT for

search engines!

Create a useful, information-rich site!

Search engine guidelines and YOU

1.

2.

On-page optimizations and YOU!

Keywords

KeywordsGenerate a “seed list”

● Dog

● Dog Collar

● Training Collar

● Martingale Collar

● and keep going…

Our Product:

Question to ask:1. What would I type into a search engine to find this page?

Short Tail vs. Long Tail

Short Tail Keywords Long Tail Keywords

1. Dog 2. Dog collar3. Training collar4. Martingale collar

1. Martingale dog dollar2. Martingale dog training collar3. Handmade bamboo dog collar4. Allergy reducing dog collar

Generally consists of one to two keywords

Higher search volume

Generally less search volume (closer to searcher’s intent)

Generally more likely to convert

Long Tail Keyword Benefits

Keyword ResearchFrom Short Tail to Long Tail

This tool will give insight and help generate ideas!

Google KeywordPlanner

1. Home Page2. Page Titles 3. Meta Descriptions4. Product Pages5. Category Pages6. Web Content Pages

Keywords Provide Nutrients to Your...

Hierarchy Example

Keyword Abuse: No Stuffing, Hidden Content, or Misleading Content!

Keyword Action Items1. “What keywords should I be using?” 2. Generate “seed lists”3. Google Keyword Planner for long tail polishing

and synonym ideas

Title Tags & Meta Descriptions

If you skip this, your “book”

has no cover!

Title Tags are...

1. Critical for user experience and usability2. Accurate concise description of page content3. Can create relevance, leverage branding, and have emotional

impact

Tip:○ Keywords towards front ○ “Cut off” 60-70 characters

Meta Descriptions are...

1. Intended for users to give short “introduction” of a page

contents

2. Entices customers to “click-through”

Tip:○ Call to action i.e “Shop now” or “Buy Now” ○ “Cut off” 160-170 characters

Title Tags & Meta Descriptions

Title Tags & Meta Description Action Items

1. “What are title tags & meta descriptions?”

2. Complete for the following:

○ Homepage

○ Category Pages

○ Product Pages

○ Web Content Pages

○ Any News Items

Page Structure

Helpful for users and search engines to uncover and understand your website’s

information

Page Structure Help

Product details keyword example

BLANK product details keyword example

Page Structure Action Items

○ Alt tags ○ WYSIWYG○ Images and Videos Tab

○ Product descriptions that sell!

○ “How do I write for SEO?”

○ Enable customers to write product reviews

Additional Content Opportunities

Category Pages Web Pages News Items

1. Verify your site and submit your sitemap 2. Set up Google Analytics

Have Questions?

Bigcommerc Support Portal - Search for instructions

Bigcommerce Community Forum - Get advice from store owners, our staff, and

our partners

Tweet @bigcommerce using "#BCSEOChat"

Beginner’s Guide to SEO

Google Starter Guide

Additional Steps

References for Today’s Content

● MarketMotive.com● BC Knowledge Base● Moz.com

● Coalition Technologies ● BC Blog● Google.com