THE SPANISH TABLE

THE SPANISH TABLE

BACKGROUND

The Spanish Table is a store that offers unique and authentic Span-ish goods. In addition to food products and gift items, their stores carry over 500 different wines, sherries, ports, and cavas from Spain, Portugal, Argentina, and Chile.

PROBLEM

Currently, The Spanish Table has an e-commerce website that does not accurately reflect the company’s values nor does it convey the overall feeling/experience of shopping at one of its locations. The interface and content of the site are poorly structured and are in need of a more effective design.

SOLUTION

Our solution will be to create a website that will convey the excite-ment, energy, and passion that comes with a visit to The Spanish Table. Our redesign will not only improve usability and function; it will also entice guests to visit a Spanish Table location for an authentic Spanish marketplace experience.

TARGET AUDIENCE

Middle to Upper class, Married, Tourists ,People of Spanish heritage

TONE

Warm , Festive, Flamenco, Enticing, Marketplace

Creative Brief

Moodboard

Georgia Georgia GeorgiaA a B b C c D d E e F f G g H h I i J j K k L l M m N n O o P p Q q R r S s T t U u V v W w X x Y y Z z

Arial Arial ArialAa Bb Cc Dd Ee F f Gg Hh I i J j Kk L l Mm Nn Oo Pp Qq Rr Ss T t Uu Vv Ww Xx Yy Zz

Style Guide

RGB

HEX

RGB

HEX

RGB

HEX

RGB

HEX

RGB

HEX

57 27 235 243 255

396B99 CF1F00 EB7300 F3C167 FFFFFF

107 31 115 193 255153 0 0 103 255

Sketches

Search

300

150

30 30

6030

3010

1030

1010

960

640

290 290 29015 15

Wireframe 1

Logo/Title Header Area

Text Area Text Area Text Area

Gallery (Photo/Video)

Menu Bar

Login/Cart

Search

500

30 30

6030

3010

10

960

640

180 65010

Product Category Product List

Logo/Title Header AreaLogin/Cart

Menu Bar

Wireframe 2

Search

500

30 30

6030

3010

10

960

640

180 65010

Product Detail

Product Summary

Price/Cart

Product

Product Category

Logo/Title Header AreaLogin/Cart

Menu Bar

Wireframe 3

Work Cited