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NameKftnWQT p#/// flr#a2 Lo.

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c. Adultcontent itesd- Overstocksites

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Exercise2 - Answer briefly the following questionsa) What items/servicesarebestsold on the Internet?Mention hryoexampleswith

reasons.

b) What are he biggestthem. fearsof consumershat shopon the Internet?Explain two of

c) Performa quick SWOT analysis or a hotel site.thatwants to acceptbookingsonline. Draw it hereandmentionat leastrwo items in eacharea.

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d- AII thee_commercesitesn cyberspacetogethert'uJff;fl1;#t"*ing isnot n -commerceite?b. Airmalta.comr6cJGoogle.comi- Ebay.comt ,ffin#od of nternetdverrisingsworsr?5. SiteSponsorshipc- Targetedemaild. In-storeadvertising,.t Otutpolicydoes otneeda privacypolicy

b. Delivery ofitv.q. Returnsolicvfd. Employmenrlolicv

to bedisplayedonthe nternet?

3-9Wlo takescareof theua Hostiss :are ot theupdates farng frovider website?g w"umiri"r""'c. InternetServiceproviderrt Cablecompany'?T.ffJ :#j:l#Tlltrt aspectrthenternertrategyra ompany?- _o ..rv rqrSsl rrtarKetL il|,i,l;[,T l*i:::::,'^]tu*gv ortheompany- Ensuring o increasesalesd- Keepingontact tf..ii"nt,

is ashoppingmaltsite?f ffil::::ff:i::::rar sitesnonehop? A;_;"s.*i ,'i;ri,'ffill-":*j'n severaritesd Aggregationof severa;rii, in n" rit.YI:h rlpeof sitesyahooAuctions?a B2Bb. C2B

131h typeof site sExpedia.com?B2CC2BC2Cteze

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dr Slftarare hebqit tltreeu.a:stoadve==_ fiise ane_cornrnercewebsite?Explain.

*r -\fendon rra advantagesthatrn-commercew-=-----=---

=___ illhaveovere_com;; why.

f25marks]E_rercise3 _ Answ:eqr rorh,,i;;;.Tthe fotowing mulriprechoicequestionsby circling fherefter ,I*r is rhe nea;*" .::l"l* ;"8#J,l

c2"?; :::p"ter toconsirillr#::::*". tocompri"igr,'Lonsuh..toCon*ilL.ll:, is hemear*fif-Hi,ff"'#=j,:#ffi{,kff".examrteofadirecorysire?Google .Di_veAlfavista.

sector s ,n".r ar#ilIs worstfor immediareonlineshopping?BooksClorhing

enew conomy?;1"te''u'n".,

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3.15 What is the bestmeasureof popularity of a sitea. hits$ visitsc. pagesd. uniqueusers

3.16Whiqh of the following is not a typeof Intemetadverta. Jump Pageb. SplashPage1Q HomePage? Interstitial

3.17The privacypolicy talksabouta. How information aboutproducts on the site is disseminatedb. How information aboutdeliveriesmade s disseminated@ How information aboutvisitors to the site s disserninatedd. Ho* information aboutspecialoffers on the site is disseminated

3.18A website hat chargesEUR 50,000perbannerandguaranteesalf a millionimpressions asa CPM of1u)EunsoY EURooc. EUR 10d. EUR 0.13.19A pagewith 10 mages,a background oundand 3 text links to othersitesgeneratesa. l l hitsb. 12hits,z;\14 hits' I d.)15hi ts

3.20Which of the following is an exampleof m-commerce@ ToppingyourmobilePhone5. Sendingan SMS to a mobile contactc. Sendingan SMS to donatemoneyto a charityd. Buying softdrinks from a machine

3.21DTC meansa. Data TransferContentb. Direct To ComPuterq. DataTo ComPuter

6t Pirect To Consumer3.22Which of the following is a way of asking or user eedback(6'f Online pollsY online samesc. YourubJideosd. Goosle dwords

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;;:rffi:t":i,fJf"tfJl" isextrernelvmportantonotifuroperse rthewebsitea. ReturnpolicyI privacypolicy@ Terms& Conditionsd. Delivery olicy

3.24Whohas ha. The"drJ#:,nresponsibilityor truthtutadvertising?

b. Thewebdesignerc. Theadvertising gencyd. Theonlineshopper3'25whichrt3frr"t methodwaspopurar t hestartof e-commercen Marta?6. oeb;tCards

c. Cash nDeliveryd. Bank ransfer3.26Whichpaymentmethods at hea. Bank ransfer momentmostpopularn theworld?b. Walletsoftware

A Mobilephone IMcardslg. CreditCards3.27What s aCpC?

4. ConsumerserClicklQ) CostperClickc. ClicksperConsumerd. ConsumerserComputer3'28client ema'sand equestshourddeatybe epliedn@ ldaybY.2 davsc. 3 daysd. I week3'29which of thesetemsdoherp onvince eopreobuyonrine?a. Unbrandedroductsb. CheapShipping osts

: Good isting n search nginesd. GoogleAdwords3.30What nformatia. The"ostorrffirmportant

to give o customersefore heyorder?b. Thedelivery olicy9. Th. returns olicy@ alt of theubou.

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