e-commerce for fashion
DESCRIPTION
Class assignment powerpoint for a pretend fashion company seeking to use e-commerce.TRANSCRIPT
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E-Commerce for Designer Salippe
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What is E-Commerce?
• E-Commerce is when goods and services are traded over the internet
• Sales transactions are performed online
• Also involves passing information on to consumers using the internet
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Terminology to Know
• B2B – This is Business to Business, or selling the products to another business.
• B2C – Business to Consumer, or selling directly to the consumer of the product
• Clicks and Mortar – A business that has physical outlets, as well as online sales
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• E-tailer – A business that sells their products online
• Online Presence – When a business has a website for e-commerce.
• A large presence means that they can be found on Google, etc
• Spam – Unwanted marketing via email. It is seen as very unethical.
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Benefits of E-Commerce
•Extra source of revenue•An additional channel of
distribution, especially for consumers who live very far from a fashion house
•No overhead for rent, etc, or operating costs
•Faster transactions•Consumers can see new
collections faster
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Disadvantages of E-Commerce•High set-up costs•Charges apply for online
transaction•Risk of fraudulent trade•Internet is volatile•Customers cannot try on the
clothes, etc•May cheapen the image of the
business
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Price•Greater price transparency•No need for intermediaries•Offer benefits to customers
• However, given the nature of the fashion industry, lower or changing prices are not desirable▫Loses prestige and customer
loyalty
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Place
•Reach a global market at a lower cost•More convenient for consumers•Produce information in many languages at
a lower cost
•There is a lot of value in the physical outlet, and most customerswant to enjoy the services offered
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Product
•Able to show their complete range
•Offer more products•Can give more information
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Promotion• Can suit the needs of the
customers, like different languages
• Can run competitions with prizes,
or do special offers
•However, fashion is not a cheap
business like others, so these promotions don’t tend to be
suitable
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•Alexander McQueen Official Website. 2010 www.alexandermcqueen.com/ Accessed 17/07/2010
•Chanel Official Website. 2010. www.chanel.com/ Accessed 17/07/2010
•Hoang, Paul. “Business and Management.” Victoria: IBID Press. 2007.
• IBscrewed4business. “4.8 – E-Commerce.” 2010. http://ibscrewed4business.blogspot.com/ Accessed 17/07/2010
•Louis Vuitton Official Website. 2010 www.louisvuitton.com/ Accessed 17/07/2010