大连理工大学出版社

E-Commerce

Learning Objectives

1. To learn how to start an online business.

2. To get to know e-commerce management.

3. To learn to avoid the problems when shopping

online.

Contents

Part I Active Listening1

Part II Fun Break2

Part III Additional Listening3

Part IV Viewing & Speaking4

Active Listening

Dialogue 1

non-perishable a. 不容易腐烂的

sturdy a. 坚实的

fragile a. 易碎的，易损坏的

niche product 适销对路的产品

stand out 显著，杰出

put forth 使用，尽力

Tips on Choosing and Finding the Right Products to Sell Online ( I )

Words and Expressions

Active Listening

Directions: Listen to a dialogue and fill in the table with the information you

hear.

Tapescript

Exercise 1

What Kinds of Products

Are “Easy to Ship”?

Reasons

1 They are not quickly or easily going bad.

2 They can reduce the .

3 They can prevent returns on

and save the effort to put forth in

.

non-perishable_______________

light_______________

sturdy_______________

shipping cost_________________

broken items________________

packing the

fragile objects

___________

_______________

Active Listening

Directions: Listen to the dialogue again and answer the following questions.

Exercise 2

1. What kinds of products can Michelle choose to sell online according to Mr.

Smith?

(1) First, .

(2) And, .

2. What is a niche product?

It is a product .

3. Why should a niche product be chosen?

Because this kind of product category doesn’t have

and it’s the one you can stand out in.

it should be a product of high demand_____________________________________

it needs to be easy to ship__________________________

made and marketed for specialized uses____________________________________

a huge amount of

competition

______________________

______________

Active Listening

Dialogue 2

directory n. 目录，索引簿

wholesaler n. 批发商

vendor n. 小贩，卖主

in exchange for 以交换……

Tips on Choosing and Finding the Right Products to Sell Online ( )Ⅱ

Words and Expressions

Active Listening

Directions: Listen to a dialogue and fill in the table with what you hear.

Exercise 1

Tapescript

Ways to Find Products How to Do the Search

1 Search

Type a phrase into :

(1) Directories

(2) Directories

(3) Directories

(4) Directories

2 Search

Go to these places to have a look:

(1)

(2)

(3)

online___________

offline___________

Drop Shipper_______________

a search engine_________________

Wholesaler_______________

Importer_______________

Exporter_______________

local crafters________________

local businesses________________

tradeshows________________

Active Listening

Directions: Listen to the dialogue again and fill in the blanks to complete the

answers to the following questions.

Exercise 2

1. According to Mr. Smith, where can we find the products?

We can search for the products on the Internet, and away from the mouse._______________________________________________________________

2. If we wonder why a great product isn’t online, what should we do?

We should be the first to put those products online, and offer to sell the

products online in exchange for a percentage of the profits made.

_______________________________________________________________

_______________________________________________________________

3. Where is an especially good place to find products?

At tradeshows._______________________________________________________________

Active Listening

Exercise 2

Directions: Listen to the dialogue again and fill in the blanks to complete the

answers to the following questions.

4. What kind of products can we find there?

We can search through the products that interest us, the products we feel

comfortable recommending and the products we feel will make the sale.

_______________________________________________________________

_______________________________________________________________

5. Whom can we meet there?

We’ll be able to meet the vendors and get price sheets to figure out our

costs.

_______________________________________________________________

Active Listening

Passage

fraud n. 诈骗

hacker n. 电脑黑客

fraudulent a. 欺诈的，欺骗性的

How to Prevent Credit Card Fraud

Words and Expressions

Active Listening

Directions: Listen to a passage and choose the best answer to each question.

Exercise 1

Tapescript

What is the serious problem about the Internet according to the passage?

A. A lot of stolen credit cards were sold on the Internet.

B. Fraud on the Internet has increased.

C. Many websites are destroyed. D. Many illegal websites are on the Internet.

How can the thieves get the information of the credit card?

A. The customers post the information on the Internet for them.

B. The customers sell the information to them.

C. They steal the information from websites.

D. They steal the information from credit card firms.

1

√

2

√

Active Listening

Exercise 1

How many pieces of advice does the passage give us to keep from being cheated?

A. Three. B. Four. C. Five D. Six.

What can be inferred from the passage?

A. Mastercard is a kind of credit card which the thieves cannot steal.

B. Mastercard is a kind of credit card only used on the Internet.

C. The Mastercard firm will lower the credit cards’ credit limit.

D. The Mastercard firm will offer a safer credit card.

What does the passage suggest if you are in doubt when you are shopping online?

A. Don’t use your credit card to buy things. B. Order this computer at once.

C. E-mail the information of your credit card to the site.

D. Make the purchase over the telephone.

3

√4

√

5

√

Active Listening

Directions: Listen to the passage again and fill in the blanks.

Exercise 2

1. The Internet has led to a huge increase in .

2. Websites offering cheap goods and services should be regarded .

3. Computer hackers have broken down , raising questions about the

safety of cardholder information.

4. Credit card firms are now fighting against .

5. Shop only at ; send your credit card information only if the website

offers an .

6. If the security is , a letter will appear in the bottom right-hand corner of your

screen. The website address may also start https://—the extra “s” stands for .

If in doubt, give your credit card information .

credit card fraud___________________

with care____________

security systems_________________

online fraud______________

secure sites______________

advanced security system___________________________

in place________

security________

over the telephone___________________

Fun Break

Directions: Listen to the joke An Equal-opportunity Employer and decide

whether the statements are true (T) or false (F).

Tapescript

1. The dog saw an ad when watching TV.

2. The applicant should be able to use a computer and speak more than one

language.

3. The dog was unable to type 70 words a minute though he made no

mistakes.

4. The office manager didn’t hire the dog because he didn’t have the skills

required.

5. The dog finally proved that he could speak more than one language.

F( )

F( )

F( )

T( )

T( )

Additional Listening

Product Images Are an Important Factor in Making the Sale

Words and Expressions

prey n. 容易受骗的人

mislead v. 误导

disgruntled a. 不满的，不高兴的

elimination n. 消除

alternate a. 交替的

snap v. 拍照片

Additional Listening

Directions: Listen to a passage and decide whether the statements are true

(T) or false (F).

Tapescript

Exercise 1

1. “What you see is what you get” is always the case whenever and wherever you

purchase items.

2. When shopping online, sometimes you will be misled by a false product picture.

3. According to the speaker, “A picture is worth a thousand online sales” is true when

selling online.

4. When purchasing via the Internet, you cannot only see the picture of the product but

also the physical object.

5. When selling online, you can only take product pictures yourself.

6. It helps to make your product more attractive to show several photos of each

product if applicable and in different colors or designs.

F( )

T ( )

F( )

T( )

T( )

T ( )

Additional Listening

Directions: Listen to the passage again and fill in the blanks.

Exercise 2

1. Falsely representing an item sold online will only , often leading

to a disgruntled return and the elimination of for that matter.

2. When purchasing online, the only way possible to see the product they are about to

purchase is .

3. You can use to make the pictures look more attractive.

4. Any type of representation of the item will help increase customer

confidence in following through with a purchase.

5. So get out the camera and . Show your customers what you have

to and chances are they’ll show you in return!

mislead customers___________________

an editing program___________________

a return customer__________________

the picture provided on the site_______________________________

valid physical_______________

start snapping________________

offer__________ the money_____________

Viewing & Speaking

Useful Expressions for Shopping Online

Shopping on the Internet has a lot of advantages, of which the most important

one is perhaps its convenience.

The goods come in all shapes, sizes and colors.

You can buy almost any product imaginable with just a few clicks of your

mouse.

By shopping online, customers avoid crowds, transportation hassles, and

inconvenient store hours.

Viewing & Speaking

Useful Expressions for Shopping Online

Consumers can’t see the goods or try them on personally.

Some shops on the Internet are not registered, so once cheated, you will find

that you have nowhere to go to complain.

Many people are worried about the security of entering their card details on

the Internet and the reliability of the Internet.

Problems with the checkout process are the greatest cause of failed purchase

attempts.

Viewing & Speaking

Directions: Discuss the following questions in groups and report your

answers to the class.

Activity 1

1. Have you ever bought products online? Describe your experiences.

2. What are the advantages and disadvantages of online shopping?

Viewing & Speaking

Activity 2

Words and Expressions

pricey a. 昂贵的，高价的

cash in 获利，赚钱，兑现

domain name 域名

go all out 全力以赴，尽最大努力

Viewing & Speaking

Activity 2

Directions: Watch a video, discuss the questions and talk about how to start

business online.

Videoscript

1. What’s the reason for some Internet businesses to

crash?

2. What does it require to run a successful Internet

business before getting started?

3. How should you get started once you get an idea?