e-book strategies for libraries
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SOCHE 2012TRANSCRIPT
E-book Strategies for Libraries
Aaron K. ShrimplinMiami University Libraries
OverviewBackgroundTransitions into the DigitalCampus Life & E-booksWhere do we go from here?Layering Tools StrategicallyFindings from the FrontlinesNext StepsQ & A
Background
It’s Finals Week at the Libraries
Transitions into the Digital
Campus Life & E-books◦ Book Lovers (34%) have an inherent affinity for
the print form
◦ Technophiles (23%) are strongly interested in the possibilities of new technology as regards the book
◦ Pragmatists (17%) are the most neutral of the four, as they are most interest in content and see pros and cons of both formats
◦ Printers (26%) prefer print books but are distinguished from Book Lovers in that they have specific difficulties with the usability of e-books
Research Citations1. Aaron Shrimplin, Andy Revelle, Susan
Hurst, and Kevin Messner, “Contradictions and Consensus – Clusters of Opinions on E-books,” College & Research Libraries 72, no. 2 (2011): 181-190.
2. Andy Revelle, Kevin Messner, Susan Hurst, and Aaron Shrimplin, “Book Lovers, Technophiles, Pragmatists, and Printers: The social and demographic structure of user attitudes toward ebooks.” College & Research Libraries (forthcoming).
Where Do We Go From Here?
Layering Tools Strategically
By AJ Cannhttp://www.flickr.com/photos/ajc1/4663140532/
Findings From the Frontlines
Consortial “Big Deal” E-book Collections
ebrary & YBP PDA pilotEBSCO E-booksE-books in Gobi
The Big Deal Approach
SpringerOxford University PressWiley (forthcoming)
Title Use: 2008-2010, n=2529
Pareto Rules!
Long Tail
54.5% of used titles had 3 uses or less (318/582)
And yet they constitute only 6.2% of the total downloads (7,963)
A Few High Use Titles Dominate
Algorithms and Data Structures2,264 downloads or 28.4% of the
total downloads over three years
E-journal Downloads
Inflationary Effect on E-books
Number of Downloads by Book Type
Number of Titles Used By Subject Area
Value of the Big DealOur price tag to OhioLINK is a good value and
becomes a better value overtime with additional usage
Cost per download also seems to be a good value when compared with others (e.g. Elsevier study of ScienceDirect e-books which determined cost per use is $5.10 per chapter)
Having the choice to select only a subset of subjects might be useful
80/20 -- 116 titles @ $100.00 and long tail -- 318 titles with 494 downloads @ $6 per download = $14,500
Predictive analytics capabilities & pay for the amount of need
ebrary & YBP PDA Pilot
PDA OverviewMore than 16,000 un-purchased e-books
records in our catalog1st batch loaded into our catalog on Sept.
2010. 2nd batch loaded in Feb. 2011.Jan. 2012, ebrary/YBP integrated profile
◦Ebrary Auto-DDA in GOBI “alt-ed ebrary probable auto DDA (date)” OR “alt-ed
ebrary auto DDA record sent (date)”
◦YBP is cross-checking & blocking DDA if we purchase in print before the e-book becomes available
Budget: $100,000
PDA ModelPurchase triggers
◦10 minutes of use◦10 page turns (excluding TOC and
Index)◦a print or a copy
Single-User accessDownloading e-books using
Adobe Digital Editions
PDA GoalsBroaden the collection
◦more titles◦more publishers◦more subjects
Purchase on demand◦pay at point of need◦pay for amount of need
Increasing purchasing efficiency◦0 uses / $2,284,532
MUL ebrary Data – High Level
September 2010 – April 2012◦983 titles triggered for purchase◦$78,972.00◦$80.34 cost per title
Month Cost ($) Books Purchased
Average Cost ($)
Sept 2010 723 10 72.30
Oct 2010 1561 19 82.16
Nov 2010 4842 53 91.36
Dec 2010 3013 36 83.69
Jan 2011 3218 36 83.69
Feb 2011 4673 60 77.88
Mar 2011 6805 93 73.17
April 2011 4968 65 76.43
May 2011 3474 38 91.42
June 2011 2443 35 69.80
July 2011 2225 26 85.68
Aug 2011 2631 37 71.11
Sept 2011 4698 59 79.63
Oct 2011 4340 62 70.00
Average 3,543.96 45 $80.84
Publishers purchased on PDA sorted by titles purchased
Publisher Titles purchased
Total Views
Average Views per Publisher
John Wiley & Sons 217 23,510 108.4
Taylor & Francis 99 8,800 88.9
McGraw-Hill 43 10,330 240.2
Elsevier Inc. 39 4,618 118.4
Cambridge University Press
29 2,914 100.5
Ashgate Publishing Limited
21 2,149 102.3
University of Chicago Press
19 1,460 76.8
Palgrave MacMillan (UK) 17 1,302 76.6
World Trade Press 14 1,460 104.3
Brill Academic Publishers
11 562 51.1
Top 10 Subject Areas Purchased on PDA
Primary BISAC Category
PDA titles purchased
Percentage of purchased
titles
Business & Economics 85 13.4%
Social Science 59 9.3%
Computers 48 7.5%
Political Science 42 6.6%
Education 38 6.0%
Science 37 5.8%
Medical 32 5.0%
History 32 5.0%
Psychology 27 4.2%
Technology 25 3.9%
Use of PDA Books
Titles with Number of titles Total titles used (%)
1 use 238 38.6
2-5 uses 260 42.2
6-10 uses 74 12.0
11-20 uses 26 4.2
21-30 uses 12 1.9
41-49 uses 4 .6
50 or more 2 .3
Top Ten Used PDA TitlesTitle User
SessionsLEED Practices, Certification, and Accreditation Handbook 721PRAXIS II Mathematics 0061 (3rd Edition) 71War, Violence, and Population : Making the Body Count 47Anthropologies of Modernity : Foucault, Governmentality, and Life Politics 45Terror and Territory : The Spatial Extent of Sovereignty 43Introduction to African Politics (3rd Edition) 42Management Across Cultures : Challenges and Strategies 35Handbook of the Psychology of Aging (7th Edition) 35Plant Development 28Social Media Marketing : An Hour a Day 28
EBSCO E-booksNetlibrary Discovery LayerPDA pilot – Summer 2012
◦Pub Date: 2012◦Cost: $0-$200◦Language: English◦PDA-eligible and downloadable◦Exclude publishers: Wiley, ABC-Clio,
Springer, and Oxford
E-books in Gobi Only ebrary e-books may currently be purchased from YBP via
Gobi (Ebsco soon) a title is available in e-form, look for an "alternate editions"
link discount on print books from YBP does not apply to e-books. Catalog records for each e-book ordered are purchased from
YBP for $2.00 per title Ebrary e-books ordered via YBP generally become available
and are cataloged within 3 business days of the order We are currently not ordering duplicate titles across formats To help avoid duplication, we have recently loaded our
monographic holdings purchased outside of YBP into Gobi ebrary e-book holdings are currently not being set in OCLC
WorldCat and are not being contributed to the OhioLINK Central Catalog.
Next Steps/The Future Continue to evaluate different e-book purchasing and pricing
models No single approach ebooks on demand - PDA & PPV/STL eApproval make accessible all we can afford? will DDA work at the consortial level – OhioLINK what about stewardship removal of titles/replacement local print on demand Marketing Easy access and better usability (comprehensive search) –
discovery tools Look for solutions that provide even more e-book titles, available at
the time of publication, with multiple purchasing and pricing models UPCC Books on Project MUSE Books at JSTOR
Q&A
Thank You.
Aaron K. Shrimplin
Assistant Dean for Collections and Research Services
Miami University Libraries