dzire milk shake
DESCRIPTION
College AssignmentTRANSCRIPT
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Tanmay Jauhary
Dzire Milk Shake
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Identification of opportunity
Product introduction
Competitor analysis
Planning the research design
Data analysis
Evaluation and conclusion
Flow of research
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Opportunity identification Different from flavored milk segment
Only nestle is branded competitor in the milk shake segment Other competitors are local restaurants and café shops
Hypothesis statement“New generation kids and youngsters do
not like simple milk ,they like added flavors and shakes in milk, so good
market opportunity”
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Dzire milk shake Size:
200 ml, 500 ml, Tetra pack family pack 1 liter.
Price:
200 ml: 16 Rs/-500 ml: 30 Rs/-1 liter: 55rs/-
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Dzire milk shakeIngredients
Fruit extracts and milk; a complete foodSugar, caramel [E150c], Emulsifiers [E322, E471], raising agent[E500], vitamin, mineral, contains no artificial colors.
Nutritional information:
Per 100 ml:190 calories, 8 g protein, 40 g carbohydrate, 0.5 g fat (0 g saturated fat), 5 mg cholesterol, 30% Daily Value of calcium, 125 mg sodium, vitamins: as per fruit ingredients.
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Dzire milk shakeFlavors:
mango flavorOrange StrawberryChocolateVanillaBananaAppleCheeku
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Target placesPLACE: Delhi-NCR, Mumbai, Bangalore.
•Shopping malls,• retail outlets, vending machine.•College canteen, •health center, Clubs.
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Competitor AnalysisMilk shake segment
NESTLE- FUNSHAKE, in flavors of banana, chocolate, kesar elaichi, strawberry, mango.
And other competitors are local café, restaurant etc. in the milk shake segment
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Substitute competitorsFlavored milk:
•Amul – kool café, nutramul energy drink, flavored tetra pack, amul kool thandai. Price: Rs.20-Rs.60
Packaging: cans, tetra pack, bottlesAvailability: Through Amul
parlours, super stores, canteens
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Contd…
Mother dairy- “CHILLZ”: kesar elaichi, cool vanilla, chocolate swirl.
Price: Rs.10/-Packaging: Poly packsAvailability: Through mother dairy
parlours only.
“Heritage”- chocolate, strawberry, pineapple, badam.
Price: Rs. 12/-Packaging: 200 ml bottles.Availability: canteen, kiosks, super
stores.
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Contd…Fruit juice:
RealTropicanaAppy fizz
Soft drinks
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RESEARCH DESIGN
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RESEARCH OBJECTIVE
To utilise all the resources efficiently in identifying the business opportunities and techniques for selecting samples and collecting data
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RESEARCH METHODS USED1. PRIMARY METHOD
--- QUESTIONNAIRES
--- ORAL SURVEYS
2. SECONDARY DATA
3. TWO STAGE DECISION
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SAMPLING METHOD USED
•JUDGEMENT SAMPLING•Sample Size - 100
•PRODUCT WOULD BE LAUNCHED IN CITIES:-DELHIMUMBAIBANGALORE
• LAUNCH TIME=2 MONTHS
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TARGET POPULATION
SCHOOLSCOLLEGESSHOPPING MALLSGYMS,HEALTH CARE CENTRES(NUTRITIOUS FOOD)
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QUESTIONNAIRE
questionnire.docx
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Data Analysis
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50%
18%
17%
15%
Respondents
StudentsHouse wifeWorking ProfessionalBusiness Professsional
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80%
20%
Do you like Milkshake?
YesNo
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56.25%
6.25%
25.00%
10.00%
Composition (YES)
StudentsHouse WifeWorking ProfessionalBusiness Professional
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Milk ShakeFlavoured Milk
Both
0
5
10
15
20
25
30
35
40
45
50
15
15
50
Preference
Preference
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6.25%
12.50%
37.50%
43.75%
Consumption Frequency
DailyMonthlyAlternateWeekly
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YesNO
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
87.50%
12.50%
Health Conscious
Health Conscious
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Taste
Health
Convinience
40
25
15
Reason for drinking MilkshakeReason for drinking Milkshake
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37.50%
18.75%
12.50%
12.50%6.25%
Brand share
AmulNestleMother DiaryHeritageOthers
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Student
House w
ife
working P
rofessi
onal
Business
Professi
onal0%
20%
40%
60%
80%
100%
120%
50%
20%10% 5%
25%
20%30%
30%
15%
30% 35%35%
7%
10%
15%
5%
3%
20%10%
25%
AvailabilityPackagingNutritious ValueFlavourPrice
PREFERRED FEATURES
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Mango Strawberry Vanilla Banana Apple Orange Cheeku Choclate0
5
10
15
20
25
30
35
40
45
20
30 30
25 25
15
20
40
Students choice
Students
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Mango Strawberry Vanilla Banana Apple Orange Cheeku Choclate0
0.5
1
1.5
2
2.5
3
3.5
0
2
3
2
1 1
0
3
House wife
House wife
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Mango Strawberry Vanilla Banana Apple Orange Cheeku Choclate0
1
2
3
4
5
6
7
8
9
2
7
5
6
8
4
7
6
Business Pro-fessional
Business Professional
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Recommendations
• Chhotu pack
•Launching places
• hospital, gyms, health centers
• Shelf space• Availability of flavors
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THANK YOU