dyson case study
DESCRIPTION
This is a presentation made as a part of my first semester MBA curriculumTRANSCRIPT
DYSON CASE STUDY DYSON CASE STUDY
Atul Kumar JainAtul Kumar Jain Hasmeet KaurHasmeet Kaur Lai Kian Wei Lai Kian Wei Lee Siow Woei Lee Siow Woei Sreerag T GangadharanSreerag T Gangadharan Murali KrishnanMurali Krishnan
INTRODUCTIONINTRODUCTION
Board of Directors
FinanceLogistics R & DOperations HRMMarketing
CEO
Production
CURRENT STRUCTURE OF DYSON
Pressuresfor
Globalintegration
Pressures for Local Responsiveness
WEAK STRONG
STRONG
WEAK
DETERMINATION OF ORGANISATIONAL STRUCTURES
Source : Kelly (2009)
Functional
Regional
Product
Customer
Traditional Structure International Structure
1.
2.
3.
4.
PROPOSED STRUCTURE OF DYSON
HRM HRM HRMHRM
Board of Directors
CEO
Liaison Production
ASIA
M
L
O
L
O
M
EUROPE
O
L
M
AUS &NZ
O
L
AMERICA
M
R & D
THE CULTURAL ICEBERGTHE CULTURAL ICEBERG
Conscious behaviors 1/8th above the
surface
Unconscious beliefs
and values7/8ths below the
surface
Modified from : Gary R. Weaver (1998)
Disagreements
Retentions
Communications
CULTURAL CHALLENGES IN DYSONCULTURAL CHALLENGES IN DYSON
Ethnocentrism
Challenges
POSSIBLE SOLUTIONSPOSSIBLE SOLUTIONS
“Culture – assimilate it, protect it, value it”Source : Herriot and Pemberton (1995)
HCN Strategy(Kelly 2009)
Impact of Culture on Use of Information and Impact of Culture on Use of Information and Knowledge ResourcesKnowledge Resources
Modified from : De Long, D. and Fahey, L. (2000)
INP
UT
Firm Infrastructure
Human Resource Management
Technology Development
Procurement
Inbound Logistics
Operations Outbound Logistics
Marketing & Sales
Services
Research &
DevelopmentInbound Logistics
Operations Outbound Logistics
Marketing & Sales
Services
OUTPUT
Modified from : Porter Value Chain Model (1985) adopted from Kelly (2009)
Information Flow
Info
rmati
on F
low
International Organisations for International Organisations for StandardisationsStandardisations
CONCLUSIONCONCLUSION Step-by-step changes (minimum risk)Step-by-step changes (minimum risk)
Kaizen (continuous improvement)Kaizen (continuous improvement)
A
D
B
C
Performance
PeriodModified from : Joshi A.W. (2009)
Q & AQ & A
ReferencesReferences
Adler, N. J. (1991), International Dimensions of Organizational Behaviour Adler, N. J. (1991), International Dimensions of Organizational Behaviour (2(2ndnd editions), PWS-Kent, USA editions), PWS-Kent, USA
De Long, D. and Fahey, L. (2000), Diagnosing culture barriers to knowledge De Long, D. and Fahey, L. (2000), Diagnosing culture barriers to knowledge management, Academy of Management Executive (November 2000) 14(4), management, Academy of Management Executive (November 2000) 14(4), pp 113-127pp 113-127
Gapp R., Fisher R. and Kobayashi K. (2008), Implementing 5S within a Gapp R., Fisher R. and Kobayashi K. (2008), Implementing 5S within a Japanese context : an Integrated Management System, Griffith Business Japanese context : an Integrated Management System, Griffith Business School, pp 565 – 579School, pp 565 – 579
Herriot, P. and Pemberton, C. (1995), Competitive Advantage Through Herriot, P. and Pemberton, C. (1995), Competitive Advantage Through Diversity, SAGE, United KingdomDiversity, SAGE, United Kingdom
Kelly, P. (2009), International Business and Management (Custom Edition), Kelly, P. (2009), International Business and Management (Custom Edition), Cengage, United KingdomCengage, United Kingdom
Marimon F., Heras I. and Casadesus M. (2009), ISO 9000 and ISO 14000 Marimon F., Heras I. and Casadesus M. (2009), ISO 9000 and ISO 14000 Standards: A Projection Model for the Decline Phase, Vol. 20, No 1, pp 1-21Standards: A Projection Model for the Decline Phase, Vol. 20, No 1, pp 1-21
Porter M.E. and Millar V.E. (1985), How Information Gives You a Porter M.E. and Millar V.E. (1985), How Information Gives You a Competitive Advantage, Harvard Business Review, July-August 63, pp 149 – Competitive Advantage, Harvard Business Review, July-August 63, pp 149 – 174174
ReferencesReferences
Saliola F. and Zanfei A. (2009), Multinational Firms, Global Value Chains Saliola F. and Zanfei A. (2009), Multinational Firms, Global Value Chains and The Organisation of Knowledge Transfer, Research Policy, pp 369 – and The Organisation of Knowledge Transfer, Research Policy, pp 369 – 381381
Sohail M.S. and Teo B.H. (2003), TQM Practices and Organizational Sohail M.S. and Teo B.H. (2003), TQM Practices and Organizational Performances of SMEs in Malaysia, An International Journal, pp 37-53Performances of SMEs in Malaysia, An International Journal, pp 37-53
Weaver, G. R. (1998) ‘Culture, communication and conflict : readings in Weaver, G. R. (1998) ‘Culture, communication and conflict : readings in intercultural relations’ (2intercultural relations’ (2ndnd editions), Simon and editions), Simon and SchusterSchuster
http://www.iso.org/iso/home.htmlhttp://www.iso.org/iso/home.html