eSport,a game changerfor the industry

By Matthieu DallonOn November 17th, 2016At the Digiworld Game Summit

eSports serial entrepreneur since 2000

Founder & CEO : Ligarena / Games Services / Oxent, acquired by Webedia

Creator of the ESWC (eSports World Cup / eSports Convention)

Co-founder of Toornament.com (40K tournaments in 100 countries)

Chairman & co-founder of France eSports

Work currently with Activision, Ubisoft, Supercell, SFR, HP, Le SELL…

Matthieu DALLONStrategy & Development Director

ESWC / Toornament.com

eSportDigiworld

Game Summit

eSport is about emotions

Matthieu Dallon

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Game Summit

We will not talk about…

… the eSport bingoMatthieu Dallon

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FactsModelsValue(s)Trends

We will talk about…

Matthieu Dallon

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Game Summit

… to confirm eSport isa game changer

FACT 1

5 PC games make 80% of the organicand sustainable eSport audience

And the entire industry wants to be in…

PC PC PC PC PC

* Gamoloco / Stats Week 45

Matthieu Dallon

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Game Summit

FACT 2

Major Publishers rule everythingfrom the largest events to the chain of rights

And they are profitable billion dollars companiesMatthieu Dallon

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Game Summit

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Game Summit FACT 2 / FOCUS

Blizzard is the governing body of Overwatch as a sport

acting like an international federation

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Game Summit FACT 3

New Economic Agents are enteringthe eSport market to slice the cake

Media Groups Sports Pros Mobile Games Players Unions

Matthieu Dallon

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Entering the mass media era ?

FACT 3 / FOCUS

Major Football Clubs invest in eSportsOlympique Lyonnais, Manchester City, Sporting Lisbonne,

Legia Varsovie, West Ham, Ajax, Schalke, Wolsburg…

Matthieu Dallon

Digiworld

Game Summit FACT 3 / FOCUS

Clash Royale is the game that has reachedthe largest audience of the last ESWC in Paris

100 000 requests of registrations to the 6 regional online qualifiers on Toornament.com

130 000 live concurrent viewersduring the final on Twitch.TV (45K) and Panda TV (85K China)

Matthieu Dallon

Digiworld

Game Summit BALANCE OF POWERIN ESPORTS

PROMOTERSGAMES

OWNERSGAMES

PLAYERS

Tournament OrganizersPro/am Clubs

MediasPlatforms & Tech

Agencies

IP

TALENT

Direct Value Creation

Monetizing Audiences

Ads & Sponsoring

Licensing Rights

Ticketing

Merch (trad & virtual)

Indirect Value Creation

Engaging Audiences

Community creation

Retention & ARPU growth

Brand content

Real Stories

Matthieu Dallon

Digiworld

Game Summit VALUE CREATIONIN ESPORTS

TRADITIONAL SPORTSBUSINESS MODEL

Global Sport Market

~ 600 B$

Matthieu Dallon

Digiworld

Game Summit ESPORTTHE GAME CHANGER

GlobaleSport Market

~ 600 M$

GlobalGames Market

~ 100 B$

New RevenueAds & SponsoringLicensing Rights

TicketingMerch (trad & virtual)

Matthieu Dallon

Digiworld

Game Summit

Thank you !

ESWC WinterHall 5 Paris ExpoFeb. 17-19, 2017ESWC.com@eswc_en 40 000 tournaments in 100 countries

Open API for gaming studios@toornament