dws16 - digital africa forum - robert martin, silo same sisaroma
TRANSCRIPT
Copyright © 2016 powered by SISAROMA African Digital Touch’ - November 2016– Digital Africa Forum - Boosting Ecosystem [email protected] page N°1
Digital Africa
’New ecosystems to bolster innovation’
2016 November 17th. DigiWorld Summit, Montpellier (France)
Copyright © 2016 powered by SISAROMA African Digital Touch’ - November 2016– Digital Africa Forum - Boosting Ecosystem [email protected] page N°2
9 sites universitaires
Agro Business
M-Farm (Kenya, Tanzania )
Vodafone Farmers Club (Ghana, Kenya, Tanzania)
M-louma (Senegal),.
Farm Drive (Kenya),
Digitalisation, Archivage, & Big Data (activities by mobile phone). Boosting OPSCapcity. Fundraising : 450 millionsde $(1) for small farmers.
(1) Source Farm Drive – 2015-450 millions de $ for Fundraising for small farmers
© 2015 So
urce
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9 sites universitaires
Mobile PaymentM’pesa, Orange Money, MTN Mobile Money, Airtel Money, Tigo Cash, Flooz, V-Money
Kenya, Rwanda : Ecosystem driving by Regulation, National Plan & Private Equity,
M-Kopa(Kenya, Ouganda, Tanzanie)Mobile Solar Kit Sheds light on African- Value for Money with Micropayment. – 200 000rural homes equipped (0,40 €/day)- 3 M transactions/ 1 M abonnés en 2018.
E-commerce ?
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urce
Copyright © 2016 powered by SISAROMA African Digital Touch’ - November 2016– Digital Africa Forum - Boosting Ecosystem [email protected] page N°4
Linking Techno vs African Contextualized Usages
Innovation through Usages
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African Contextual Centric (before Uberization)
• Proximity & fine understanding to the African Context
• Economy of Retail and opportunity
• St Thomas Shopping (Trust in Transactions)
• Value Proposition
Digital Economy in Africa(Collaborative & Inclusive)
• Ownership of the 3 Key points of Digital Economy
• Community
• Virality (Exponential Accelarators)
• Innovation through Contextualusages
•
• African Life Uberization(Informal Model)
Landline, Mobile, DATA & Mobile
BANKING “COMPLIANCE”(Convergence)
Digital Intermediation
Financial Disintermediation
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(1) 53% des jeunes sont capables et prêts à s’engager pour le paiement mensuellement de 10 000 à 20 000 F (15 à 30 $) d’abonnement à conditions d'avoir la possibilité de le faire en plusieurs fois sans frais dans le mois (payer « un peu, un peu »).Idem pour 39% d’entre eux pour l’achat des devices de 50 000 à 100 000 F par paiement en 3 ou 4 mois. (Source-SISAROMA - Etudes et Observatoire sur les usages TIC : réalisée du 1er Mars au 18 Juillet 2015, auprès de 28 239 personnes de la population camerounaise âgée de 10 ans et plus. Extraction sur une base cible de 20 332 Jeunes de 10-39 ans, consolidation faite sur les 15-34 ans)
Capturing Value in the Economy of Retail and Opportunity
2x 3x 5x 9x
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urce
Copyright © 2016 powered by SISAROMA African Digital Touch’ - November 2016– Digital Africa Forum - Boosting Ecosystem [email protected] page N°7
Change Paradigm New Business Model
Copyright © 2016 powered by SISAROMA African Digital Touch’ - November 2016– Digital Africa Forum - Boosting Ecosystem [email protected] page N°8
Need
Coaching Program/
Innovation through Usages
Early Adopters
Trend Setters
Main Stream
Access
&
Vulgarization
OfferAfrican
Contents Producers
Contextual Contents
Business Model
Business Case (B2B/B2B2C)
Integrated « All players in the value chain»
Go To Market (Retail)
Speed Execution & Implementation
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urce
Top
Down
.
.
Bottom up
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Vertical Segments ?
What contextualized services to stimulate the Digital
Development in Africa ?
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Innovation Agitator !
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