dveu16: activating your digital strategy
TRANSCRIPT
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© 2016 Tealium Inc. All rights reserved.
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Mike KnottDigital Strategist
Activating Your Digital Strategy10 Use Cases of Tealium AudienceStream
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Your Customer journey Empathy Join the dots
It’s the Experience that counts…
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Achieving Targeted Marketing
Relevant
TimeContentDetailAction
Personalised
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Achieving targeted marketing
Rates Time MobileLocation
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Creating your use case
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Realising your strategy Build a solid foundation with your
data layer
Build up your use cases over time
Analyse
Continuous evolution
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Which data dowe need?
Which channels / vendors
will we use?
Which Business KPIs will this satisfy?
What is the engagement
type?
Call to Action
Promotion
Loyalty
Relationship
Retention
Seasonal Transactional
Acquisition EmailAddress
Order Info
Customer ID
Profile InfoPurchaseHistory
BehaviouralData
Social
Web
Display
Push
SMS
Mobile
Affinity
Click-throughrates
Purchaserates
Revenue
AOV
zWeb traffic
SegmentationCustomerService
CancellationRate
Defining your use case
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10 Uses Casesof Tealium AudienceStream
Unified & OptimisedAd Spend
Multi-channel AbandonmentRetargeting
SitePersonalisation CRM Enrichment Omnichannel
Enrichment
Message Timing Engagement& Propensity
ProgressiveProfiling
Vendor Testing Mobile / IoT
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5 Uses Cases we have deployed today
SitePersonalisationMessage Timing
ProgressiveProfiling Mobile / IoTEngagement
& Propensity
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Message Timing
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Site Personalisation
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Progressive Profiling
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Engagement & Propensity
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Mobile IoT
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Thank you!
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© 2016 Tealium Inc. All rights reserved.