dutch entrepreneurs visiting twago in berlin

07. Juli 2009 © 2009 twago 0 www.twago.com

twago – Teamwork Across Global Offices

Dutch entrepreneurs @twago Berlin, November 2012

© 2012 twago 1

Very

warm

Welcome

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30 out of 100 working people will work online as freelancer.

They need jobs!

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twago = biggest pan-European marketplace for Online work

You will find

Programmers and Webdesigners

Designer and Creatives

Marketing / Online-Marketing experts

Translators, etc.

Local – Find the best local experts in your region

Global – Find the best per country, unique in world wide

Reputation – previous work history

Independent – Manage the hiring process yourself

Pillar 1: Premium Yellow Pages for Freelancer

Post a job – wait for offers

Find the best – intelligent matching

Manage – jobs and freelancers

safePay – guaranteed money, guaranteed work, unique in Europe

Easy – saves time and money

Pillar 2: Marketplace for Online Work

165.000+ experts, freelancers, agencies

1000+ jobs every month

Growth of 20-35% every month

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Our loyal fan base

Users from 177 countries

European coverage with 6 local versions in 4 languages

80% of twago users come from DACH, Italy, Spain other European countries

DACH

ITA ESP

GER, AUT, SWI 37%

ITA 19%

ESP 15%

Europe others

9%

Asia 9%

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twago is the Wirtschaftswunder for freelancers worldwide

More jobs

More income

Growth

Safety

Less admin hassle

It is time to pay attention to Germany’s new Wirtschaftswunder.

about the German economy

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For customers: Get results easier and faster for half of the costs - The twago way saves time and money

Before Today

Time savings: about -50%

Cost savings: up to -70%

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How we started...

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How we started...

• Understand your customers: Master thesis

• Be fast with a good version

• Learn from your customer as early as possible: Observe and ask

• Trial and error

• Start with SEO yesterday

• Create reference cases (e.g. big brands)

• Communication / PR: Easy wins with data mining, adapting to news

• Build your network immediately

• Focus:

• Become #1 in a niche, then expand

• Remember your key levers: optimizing your SEM-CTR from 0.75% to 1,5% lower your customer acquisition cost by 50%

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Building the product – We eat our own food

Product specification:

Spec. Homepage-Design:

Coding:

Translations:

Branding/Name:

Design of Webseite:

Design of Company Logo:

(Internally)

Germany

Russia

Switzerland

USA

Canada

Philipines

twago made use of outsourcing and offshoring:

twago successfully showed the „proof of concept“ – Huge chance for all startups

Which experts to choose depends on

your requirements

expertise

Savings roughly 60%

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Scaling is a mind game

• Manual work kills scale

• Invest in automation and processes (I know, I know)

• Working with templates (SEM landigpages, etc.)

• If you wonna go global, have the option to quickly add different languages

• Avoid local adaptions

and ...

Never lean back 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31

Posted Projects / Month 1

2

3

4

5

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Stay flexible and ...

... adapt to customer needs and learnings

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We changed major topics

To... From...

Outsourcing Offshoring

Combined Marketplace and Memberships

Marketplace only

Focus on core countries All countries immediately

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Teambuilding Hire only team members which make you better, not bigger

• Hire only team members which make you better rather than bigger

• Use the methods of headhunters: LinkedIN and Xing

• Create entrepreneurs – make them responsible

• Enable them to take decisions!

• Keep your risk under control: Use interns and trainees

• Min. duration = 6 months

• Really good people = high salaries, compensate with equity,

• Make a cut if it doesn’t work

• Invest your time: Coaching, coaching, coaching

• Celebrate!

Start Now

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Create a unique company culture Your team must love to work with you and for you

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Have fun

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Analyze, analyze, analyze: Measure – think – change!

Key drivers

Traffic and customer behaviour

Conversion tests (A/B)

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Few words: Focus „Clean“ Build trust:

Verisign Logo, Phone number, green bulltes

Reduce exit-options

Improvements New Design Old Design

Quelle: twago

Landing Page Test optimized conversion rates and reduces user acquisition costs significantly

Landing Page A/B Test

3%* 20%*

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Raising Capital – Welcome to lemming country

• The right target group – VCs, Angels, Family offices, Strategic investors

• How much? Not 1.0 Mio.!

• If you have one, you have many

• Expect stupid VCs

• Contact them en-block – everybody at the same time, not sequentially

• Don‘t use „[email protected]“

• The market is setting your price, not the VC valuation method

• Create and show your BATNA (best alternative to negotiated agreement)

• You can be peer to everybody

• Everything takes longer, expect 6-9 months

• Don’t over optimize the percentages

• It’s over when it’s over

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Thanks and feel free to follow us...

.com

www.facebook.com/twago.com

www.twitter.com/gunnarberning

or email me: [email protected]

www.twitter.com/twago_inside

we change the world of working

dutch entrepreneurs visiting twago in berlin

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