dutch awearness design for reincarnationec.europa.eu/environment/archives/greenweek2014/... ·...
TRANSCRIPT
![Page 1: Dutch aWEARness Design for Reincarnationec.europa.eu/environment/archives/greenweek2014/... · Design for Reincarnation . The core values of Dutch aWEARness • We believe that working](https://reader033.vdocuments.mx/reader033/viewer/2022050417/5f8d31d1fcb63858044bcb1c/html5/thumbnails/1.jpg)
Dutch aWEARness
Design for Reincarnation
![Page 2: Dutch aWEARness Design for Reincarnationec.europa.eu/environment/archives/greenweek2014/... · Design for Reincarnation . The core values of Dutch aWEARness • We believe that working](https://reader033.vdocuments.mx/reader033/viewer/2022050417/5f8d31d1fcb63858044bcb1c/html5/thumbnails/2.jpg)
The core values of Dutch aWEARness • We believe that working in the circular economy…
• Is 20% is about the products, 80% about the process
• Means that all products are suitable for (re)use
• Includes fair trade and partnerships
• Is learning by doing
• Is being responsible for our planet, people and the materials we use
![Page 3: Dutch aWEARness Design for Reincarnationec.europa.eu/environment/archives/greenweek2014/... · Design for Reincarnation . The core values of Dutch aWEARness • We believe that working](https://reader033.vdocuments.mx/reader033/viewer/2022050417/5f8d31d1fcb63858044bcb1c/html5/thumbnails/3.jpg)
Why do we work in the circular economy? • Shortage of raw materials
• Waste generation
• A growing world population
• Ecological disasters
![Page 4: Dutch aWEARness Design for Reincarnationec.europa.eu/environment/archives/greenweek2014/... · Design for Reincarnation . The core values of Dutch aWEARness • We believe that working](https://reader033.vdocuments.mx/reader033/viewer/2022050417/5f8d31d1fcb63858044bcb1c/html5/thumbnails/4.jpg)
Design for Reincarnation
What are the four steps?
According to Dutch aWEARness
![Page 5: Dutch aWEARness Design for Reincarnationec.europa.eu/environment/archives/greenweek2014/... · Design for Reincarnation . The core values of Dutch aWEARness • We believe that working](https://reader033.vdocuments.mx/reader033/viewer/2022050417/5f8d31d1fcb63858044bcb1c/html5/thumbnails/5.jpg)
What is the first design step? • Organizing your chain
• Which roles do the chain partners play?
• What is their performance?
• What is their knowledge?
• Are they willing to share their knowledge?
• Are they transparent?
• And are they willing to cooperate?
• What is the performance the client needs?
Weaving
Backhausen
Production
A2/Jasmine Mode
Sales & chain management
Dutch aWEARness
Client
GEA
Take back system
Van Schoot
Shredding
Wolkat
Melting
Trevira
Yarns
Trevira CS
![Page 6: Dutch aWEARness Design for Reincarnationec.europa.eu/environment/archives/greenweek2014/... · Design for Reincarnation . The core values of Dutch aWEARness • We believe that working](https://reader033.vdocuments.mx/reader033/viewer/2022050417/5f8d31d1fcb63858044bcb1c/html5/thumbnails/6.jpg)
What is the second design step?
Creating your raw material, according to the performance needed:
Performance:
• Work wear: water resistant, safety, good fit, quality
• 100% recyclability: easy to disassemble, suitable for the return
system/chain
• Reasonable pricing
Design:
• A new raw material that meets the performance requirements on
different levels: fibre, fabric, and garment
![Page 7: Dutch aWEARness Design for Reincarnationec.europa.eu/environment/archives/greenweek2014/... · Design for Reincarnation . The core values of Dutch aWEARness • We believe that working](https://reader033.vdocuments.mx/reader033/viewer/2022050417/5f8d31d1fcb63858044bcb1c/html5/thumbnails/7.jpg)
What is the third design step?
Making the tools that close the chain: Track + Trace Management System
(CCMS)
![Page 8: Dutch aWEARness Design for Reincarnationec.europa.eu/environment/archives/greenweek2014/... · Design for Reincarnation . The core values of Dutch aWEARness • We believe that working](https://reader033.vdocuments.mx/reader033/viewer/2022050417/5f8d31d1fcb63858044bcb1c/html5/thumbnails/8.jpg)
What is the fourth design step?
The business models:
• Performance based contracting
• From owner to user
The business case:
• New management systems within the circular economy
• Profit (reduction of 30% in lost costs thanks to a transparent way of
working)
• Reuse of raw materials (no need for new materials)
![Page 9: Dutch aWEARness Design for Reincarnationec.europa.eu/environment/archives/greenweek2014/... · Design for Reincarnation . The core values of Dutch aWEARness • We believe that working](https://reader033.vdocuments.mx/reader033/viewer/2022050417/5f8d31d1fcb63858044bcb1c/html5/thumbnails/9.jpg)
Our products
Designed for Reincarnation
![Page 10: Dutch aWEARness Design for Reincarnationec.europa.eu/environment/archives/greenweek2014/... · Design for Reincarnation . The core values of Dutch aWEARness • We believe that working](https://reader033.vdocuments.mx/reader033/viewer/2022050417/5f8d31d1fcb63858044bcb1c/html5/thumbnails/10.jpg)
Cliff Cliff is our answer to materials we cannot recycle on the same level.
• Cliff is a granulate made of (bio-based) plastics and post-consumer textiles
![Page 11: Dutch aWEARness Design for Reincarnationec.europa.eu/environment/archives/greenweek2014/... · Design for Reincarnation . The core values of Dutch aWEARness • We believe that working](https://reader033.vdocuments.mx/reader033/viewer/2022050417/5f8d31d1fcb63858044bcb1c/html5/thumbnails/11.jpg)
Miscanthus and modal (man-made bio-based) Miscanthus is a new fully recyclable manmade cellulose fibre,
based on Miscanthus grass.
The material
• has very limited impact on the environment
• is easy to grow in a variety of climates
• can be recycled over and over again
• can be used for PLA, biofuel, briquettes,
livestock and construction materials
![Page 12: Dutch aWEARness Design for Reincarnationec.europa.eu/environment/archives/greenweek2014/... · Design for Reincarnation . The core values of Dutch aWEARness • We believe that working](https://reader033.vdocuments.mx/reader033/viewer/2022050417/5f8d31d1fcb63858044bcb1c/html5/thumbnails/12.jpg)
Milk bacteria (man-made bio-based)
![Page 13: Dutch aWEARness Design for Reincarnationec.europa.eu/environment/archives/greenweek2014/... · Design for Reincarnation . The core values of Dutch aWEARness • We believe that working](https://reader033.vdocuments.mx/reader033/viewer/2022050417/5f8d31d1fcb63858044bcb1c/html5/thumbnails/13.jpg)
Returnity® fashion Returnity®: the first certified Cradle to Cradle fabric in the world
• 100% recyclable
![Page 14: Dutch aWEARness Design for Reincarnationec.europa.eu/environment/archives/greenweek2014/... · Design for Reincarnation . The core values of Dutch aWEARness • We believe that working](https://reader033.vdocuments.mx/reader033/viewer/2022050417/5f8d31d1fcb63858044bcb1c/html5/thumbnails/14.jpg)
Returnity® work wear • Desso
• Brabant Water
• GEA
• Ahoud Schilders
Returnity® vs. cotton
CO2 savings 73%
Waste reduction 100%
Savings in water usage 95%
Savings in energy usage 64%
![Page 15: Dutch aWEARness Design for Reincarnationec.europa.eu/environment/archives/greenweek2014/... · Design for Reincarnation . The core values of Dutch aWEARness • We believe that working](https://reader033.vdocuments.mx/reader033/viewer/2022050417/5f8d31d1fcb63858044bcb1c/html5/thumbnails/15.jpg)
EcoProFabrics • EU pilot project in the Eco Innovation programme
• The aim is to reduce the environmental impact of textile production
• The project is about scaling up the production, distribution and exploitation
of Returnity® work wear in five European countries
• It will create transparency on natural resources
![Page 16: Dutch aWEARness Design for Reincarnationec.europa.eu/environment/archives/greenweek2014/... · Design for Reincarnation . The core values of Dutch aWEARness • We believe that working](https://reader033.vdocuments.mx/reader033/viewer/2022050417/5f8d31d1fcb63858044bcb1c/html5/thumbnails/16.jpg)
Dutch aWEARness
Lage Markt 65
6511 VK Nijmegen (NL)
+31 (0) 683 940 677
+31 (0)24 675 92 00
www.dutchawearness.com
Thank you for your attention!