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Innovative Affiliate Fraud Solution

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Page 1: Duplicate User Duplicate IP IP Pattern Session Time Incentivized Traffic Proxy / VPN Fingerprint User Agent Country Device Cookie Dropping

Innovative Affiliate Fraud SolutionFor web & mobile

Page 2: Duplicate User Duplicate IP IP Pattern Session Time Incentivized Traffic Proxy / VPN Fingerprint User Agent Country Device Cookie Dropping

Issues with Traditional Screening

ARPU Analysis • Manual labor & Time intensive• Error-prone• Decisions based on samples• No instant Feedback

• Mixed traffic - good & bad• Lack of control over sub-affiliates and traffic sources• difficulties in indentifying fraud on low conversion affiliates

Traditional Screening

Yields Poor Results

Page 3: Duplicate User Duplicate IP IP Pattern Session Time Incentivized Traffic Proxy / VPN Fingerprint User Agent Country Device Cookie Dropping

Is your traffic high-quality?

18% of traffic on average has a medium

or high risk to be fraudulent

Mobile Fraud averages at 25%, and goes as

high as 40%

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What we filterWe detect over 12 different types of fraud using Big Data and pattern recognition techniques. User agent = script fraud Fingerprint checksDuplicate devicesProxy vpn & botnetsRemove duplicate userPossibly rmove countryPartner hoppingCross partner/ affiliate checks

Page 5: Duplicate User Duplicate IP IP Pattern Session Time Incentivized Traffic Proxy / VPN Fingerprint User Agent Country Device Cookie Dropping

Duplicate User

Duplicate IP

IP Pattern

Session Time

Incentivized Traffic

Prox

y /

VPN

Fingerprint

User Agent

Coun

try

Dev

ice

Cookie Dropping

Page 6: Duplicate User Duplicate IP IP Pattern Session Time Incentivized Traffic Proxy / VPN Fingerprint User Agent Country Device Cookie Dropping

FRAUDSHIELD (we) does the job for you! Automatic Real-time Rejection Rejection Proof for each individual conversion Custom Dashboard & Reporting

BENEFITS Saves Commissions Increases Payouts Grows Margins Improves Reputation Replaces manual checks

Our ApproachRemove Fraud in Real-Time so malicious affiliate go away. For Good!

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DASHBOARD & Email AlertsThe Dashboard summarizes all important statistics and you can activate weekly or event based Email Alerts.Sane / solid data pictures

Page 8: Duplicate User Duplicate IP IP Pattern Session Time Incentivized Traffic Proxy / VPN Fingerprint User Agent Country Device Cookie Dropping

DETAILED REPORTSFilter and drill down to each conversion. Each rejection shows a risk and a reason such as IP pattern or abnormally low session time3 types of filters atleastMore types of fraudMixed green and red lines Decide on what fraud we wantAdd funny affiliate name (fraud inc)

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FRAUD DISPLAYCheck what types of fraud are most common in your traffic.3 filtersTable underneathFunny names for affiliates - fraud incorporated

Page 10: Duplicate User Duplicate IP IP Pattern Session Time Incentivized Traffic Proxy / VPN Fingerprint User Agent Country Device Cookie Dropping

Uncovering Incentivized TrafficAffiliates running incentivized traffic without your permission and hide it by using click generators.Add relevant interval report picture

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Affiliate FRAUD PROFILESReal traffic comes from a balanced mix of browsers and operating systems

Get picture with affliate profile not aprtner

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CUSTOMIZABLE FILTERSFraud filters can be individually activated and set to different levels of sensitivity.Update picture

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WEB AND MOBILE SUPPORTWe offer out of the box integration with common platforms and API.

some of our technology partners

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30 DAY FREE TRIALNo fees or integration cost during trialWe will assist you in configuring Fraudhsield and provide support free of charge.

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Are you the unsuspecting customer?

Example CompanyMonthly marketing spend:

Commission payout:

Percentage of fraud:

AnnualFinancialDamage$ 270.000

$ 5 Euro

$ 150.000

15%

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Happy Customers!

“Fraudshield is of immense help to us identifying affiliate fraud as well as helping the affiliates in getting the campaigns profitable.

A key aspect for us was the need for clear rejection reasons for each conversion which we use as proof when confronting the bad affiliates.

The option to integrate really smooth with our existing platforms paired with fast and responsive support made the decision to choose Fraudshield an easy one.”

Vijay Sudalaimuthu

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pricing• We offer a 30 day free trial - there are no setup or integration fees.

• During the trial we will assist you when integrating, we will set up the application to match your business needs and provide support to any requests you might have for free.

• After the trial ends, if you decide to continue working with us, you will be charged based on your volume and contract length. The minimum contract length is 1 month, you won't be locked in for a long term contract if you do not want to.

• For contracts longer than one month and high volume we offer discounts of up to 25%.

• Here is our pricing list, the prices correspond to 1 month contracts. If your volume falls inbetween plans we will make you a custom offer, so do not worry about that.

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Contact Us for a free Trial

www.24metrics.com

Sven and alex mails