dunder mifflin online marketing strategy
DESCRIPTION
Mock Online Marketing Strategy for NMDL ClassTRANSCRIPT
By: Sara Fritz
online marketing campaign
customer service
WHERE’SDUNDERMIFFLIN?
WHY…
Build Customer-Company
Relationships
through
Social Media
www.dundermifflinpaper.com
• run by the corporate office• include:
– general information about products– company mission statement– contact information/links for
Dunder Mifflin Branches and their blogs
branch blogs• maintained by the
regional manager, assisted by the office administrator
• include:– product information– bios of employees– news about the current
happenings at their Dunder Mifflin branch
– branch specific promotions
Dwight Schrute is a salesman and The Assistant to the Regional Manager at Dunder Mifflin Scranton. He owns a beet farm with his cousin. In his free
time, Dwight trains in martial arts. He is a dedicated salesman, does not celebrate any major holidays and is dedicated to serving his customers.
ScrantonThe Scranton branch has been visited by the magical Willy Wonka and he has slipped 5 golden tickets into random paper shipments to receive 10% off there next purchase! Order your paper now for a chance to win!
Featured Employee Weekly News
@DunderMifflinPaper
special promotions
10% of your next purchase E-mail a photo of your
best paper creation to your Dunder Mifflin salesperson and have it posted on the Branch’s Blog!
Golden Ticket Promotion
Paper Creation Promotion
DunderMifflinPaper
and
Found a golden ticket for %10 off our next paper order. Thanks @DunderMifflinPaper! #goodday
Use www.dundermifflinpaper.com for your paper needs
budget
Host website: $700
Host 5 blogs: $400
Total: $1100
“…and people will never go out of business”-Michael Scott, Scranton Branch Regional Manager