Dunder MifflinAdvertising Campaign Proposal

Contents Who is Lemonade Stand Marketing Who is Dunder Mifflin What we will do for Dunder Mifflin Target audiences Communications strategy Return on Investment Q & A

Who are we?

Lemonade Stand Marketing Inc. Specialize in small businesses Team of 35 people Designers, etc. Fairly priced Work with any budget

Who are you? Dunder Mifflin Inc. Regional paper company 8 branches across United States Sells paper and office supplies Supplies small businesses Since 1949 Founded by Dunder & Mifflin

What will we do for you?

Proposal Summary No current advertising being done Product ads using television, periodicals, direct mail, internet

Aims & Objectives Get the DM name out there Double the customer count Double the profits

Target Audiences

Primary audience: Men and women 40-55 Small business owners Existing customer

Secondary audience: Men and women 25-35 Starting their own business Need advice

Audience Profile- Target #1

Glen Lynette, 49 Regional manager of real estate agency Dunder Mifflin customer Professional relationship with DM

sales representative Will continue to purchase from DM

Communications Strategy

Branding Customer service oriented Friendly, up-beat tone Navy blue and light blue colors

Media to be used Television Periodicals/Direct Mail Internet

Communications Strategy

Television 30 second commercial Aired locally

Storyboard (rough) Man trying to buy paper for his business

Communications Strategy

Communications Strategy

Communications Strategy

Communications Strategy

Periodicals Print advertisement Full page/full color Advertised in magazines in newspapers

(depending on branch locations) Include catchy header, informative body

paragraph, product shots Emphasizes customer service, prices,

etc.

Communications Strategy

Direct Mail Catalogue listing every DM product Photo, brief description, price Organized, modern layout featuring

the navy and light blue tones Mailed to existing customers and

potential customers upon request

Communications Strategy

Online Official Dunder Mifflin website Similar to catalogue Product photo, description, price Available to order across America Potential customers: a few million

to a few hundred million

Communications Strategy

Online Official Dunder Mifflin website Similar to catalogue Product photo, description, price Available to order across America Potential customers: a few million

to a few hundred million

Return on Investment (ROI)

Questions & Answers

Closing Statements

Thank you for your time