duct tape ( duck tape). why duct tape? find an insight. have fun. think deeper. find the relevance...

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Duct Tape ( Duck Tape)

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Page 1: Duct Tape ( Duck Tape). Why Duct Tape? Find an insight. Have fun. Think deeper. Find the relevance with the culture. The Assignment

Duct Tape ( Duck Tape)

Page 2: Duct Tape ( Duck Tape). Why Duct Tape? Find an insight. Have fun. Think deeper. Find the relevance with the culture. The Assignment

• Why Duct Tape?• Find an insight. • Have fun.• Think deeper.

Find the relevance with the culture.

The Assignment

Page 3: Duct Tape ( Duck Tape). Why Duct Tape? Find an insight. Have fun. Think deeper. Find the relevance with the culture. The Assignment

Duct tape? You mean this?

The tape that fixes EVERYTHING? Handyman’s secret weapon?

Page 4: Duct Tape ( Duck Tape). Why Duct Tape? Find an insight. Have fun. Think deeper. Find the relevance with the culture. The Assignment

WRONG!!!!

Page 5: Duct Tape ( Duck Tape). Why Duct Tape? Find an insight. Have fun. Think deeper. Find the relevance with the culture. The Assignment

- Duct tape (sometimes called duck tape) is a grey, soft and tacky, vinyl, fabric-reinforced, multi-purpose pressure sensitive tape

- Duct tape has been around for about 60-70 years.His life isn’t long but It has been pretty dramatic. He was involved with Prom dresses, wallets, home accessories, fixing tapes weddings and even murder cases.  

Intro

Page 6: Duct Tape ( Duck Tape). Why Duct Tape? Find an insight. Have fun. Think deeper. Find the relevance with the culture. The Assignment

But, All that’s not important.

Page 7: Duct Tape ( Duck Tape). Why Duct Tape? Find an insight. Have fun. Think deeper. Find the relevance with the culture. The Assignment

Thinking Process

I started with very simple, basic and obvious Idea: Duct Tape + Human = HeroWith a roll of Duct tape, Nothing is impossible to fix.

Page 8: Duct Tape ( Duck Tape). Why Duct Tape? Find an insight. Have fun. Think deeper. Find the relevance with the culture. The Assignment

But I found out, It’s not just about

fixing anymore

Page 9: Duct Tape ( Duck Tape). Why Duct Tape? Find an insight. Have fun. Think deeper. Find the relevance with the culture. The Assignment

Duct tape is used as self expression method and turn it to something beautiful!!

Duct tape + Human = Creativity

Page 10: Duct Tape ( Duck Tape). Why Duct Tape? Find an insight. Have fun. Think deeper. Find the relevance with the culture. The Assignment

In 2001, Duck Tape, the brand manufactured by Manco Inc. of Cleveland, sponsored springtime "Stuck At Prom" contest.Awarded scholarships for the best prom gowns and tuxedos made with its tapethat comes in 18 colors, four neon tones and four special printed design tapes.  Duct tape + Human = Fashionable?

Page 11: Duct Tape ( Duck Tape). Why Duct Tape? Find an insight. Have fun. Think deeper. Find the relevance with the culture. The Assignment

Duct tape ≠ Fixing tapesIt is no longer a tape that fixes things.

Duct tape = imaginative tapes

Page 12: Duct Tape ( Duck Tape). Why Duct Tape? Find an insight. Have fun. Think deeper. Find the relevance with the culture. The Assignment

Duct tape = Imaginative tape leaded me to… Creativity, Imagination, Expression, Making ugly things to pretty things, etc

" Making ugly things to Pretty things"

That got me to think how much American culture loves

' make over ' shows

Page 13: Duct Tape ( Duck Tape). Why Duct Tape? Find an insight. Have fun. Think deeper. Find the relevance with the culture. The Assignment

Mix feelings when people watch reality make over shows.

- Envious of opportunities- Feel like they did something when they didn't do anything- Temporary satisfaction

Page 14: Duct Tape ( Duck Tape). Why Duct Tape? Find an insight. Have fun. Think deeper. Find the relevance with the culture. The Assignment

That’s the feeling when people use duct tape- Quick, Convenient, Temporary, short - term Good for now, Satisfaction, feel like a hero ---> Relates to make over shows.

Page 15: Duct Tape ( Duck Tape). Why Duct Tape? Find an insight. Have fun. Think deeper. Find the relevance with the culture. The Assignment

American culture loves making impossible possible in short period of time.

People want to be something than nothing.

Using Duct tape fulfills that feeling indirectly

Page 16: Duct Tape ( Duck Tape). Why Duct Tape? Find an insight. Have fun. Think deeper. Find the relevance with the culture. The Assignment

Using duct tape is escaping from reality to Americans.

Great example of escaping reality is to read fantasy books.

Page 17: Duct Tape ( Duck Tape). Why Duct Tape? Find an insight. Have fun. Think deeper. Find the relevance with the culture. The Assignment

Conclusion

To American/American Culture

Duct tape is escape from reality which is like a Fairy tale.

Page 18: Duct Tape ( Duck Tape). Why Duct Tape? Find an insight. Have fun. Think deeper. Find the relevance with the culture. The Assignment