dublinked tourism presentation_kevin_griffin_dit (1)
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Dublin Tourism DataDublin Tourism DataWhat I see and What I’d like What I see and What I’d like Learnings from doing & seeing researchLearnings from doing & seeing research
Dublin Tourism DataDublin Tourism DataWhat I see and What I’d like What I see and What I’d like Learnings from doing & seeing researchLearnings from doing & seeing research
Dr. Kevin GriffinDr. Kevin GriffinHospitality Management & Hospitality Management & Tourism, Dublin Institute of Tourism, Dublin Institute of TechnologyTechnology
Dr. Kevin GriffinDr. Kevin GriffinHospitality Management & Hospitality Management & Tourism, Dublin Institute of Tourism, Dublin Institute of TechnologyTechnology
About meAbout me• Lecturer in Tourism at
Dublin Institute of Technology(c.40 tourism experts)
• Range of my Research :– Sustainable Tourism, – Religious Tourism, – Culture and Heritage
• Lecturer in Tourism at Dublin Institute of Technology(c.40 tourism experts)
• Range of my Research :– Sustainable Tourism, – Religious Tourism, – Culture and Heritage
Experience of Dublin Based Research
• UG modules & Thesis• Student with Communities• BIDS• Dublin Visitor Survey• DIT-ACHIEV• Dublin Tourism• Guinness (& many other
attractions• Dualway • CARS
• Street Performers• Culture Night / Tradfest• St. Patrick’s Festival
Experience of Dublin Based Research
• UG modules & Thesis• Student with Communities• BIDS• Dublin Visitor Survey• DIT-ACHIEV• Dublin Tourism• Guinness (& many other
attractions• Dualway • CARS
• Street Performers• Culture Night / Tradfest• St. Patrick’s Festival
What the Europeans are Doing:~ Best Practice~
Roland Berger Strategy Consultants~ European Capital City Tourism ~
http://www.rolandberger.comhttp://www.rolandberger.com
Where is Dublin ?Where is Dublin ?
http://www.rolandberger.comhttp://www.rolandberger.com
http://www.rolandberger.comhttp://www.rolandberger.com
http://www.rolandberger.comhttp://www.rolandberger.comHow can we strive to be one of the top European cities if we can't even benchmark our performance?How can we strive to be one of the top European cities if we can't even benchmark our performance?
BUTBUT
We WERE one of the best, with survey byFederation of European Cities' Tourist Offices (FECTO)
NowEuropean Cities Marketing
We WERE one of the best, with survey byFederation of European Cities' Tourist Offices (FECTO)
NowEuropean Cities Marketing
Dublin Visitor Survey1999-2009
Replaced FECTO Survey
DVS Report, 2009DVS Report, 2009
DVS Report, 2009DVS Report, 2009
DVS Report, 2009DVS Report, 2009
DIT-ACHIEV Model for Sustainable Tourism Planning
Most Challenging Data Collection Project~ my personal ‘wish list’ ~
DIT-ACHIEV Model for Sustainable Tourism PlanningDIT-ACHIEV Model for Sustainable Tourism Planning
Tools / Methodologies
Gaps / Challenges / Ideas - Multitude of ideas, but in summary:
Gaps / Challenges / Ideas - Multitude of ideas, but in summary:With the old FECTO Dublin Visitor Survey we were up there with the rest of them. Its demise is a huge loss but was never really properly funded anyway. TRC really funded it.
With the old FECTO Dublin Visitor Survey we were up there with the rest of them. Its demise is a huge loss but was never really properly funded anyway. TRC really funded it.
what stands out is ownership and accessibility of data. I think we only got data from Fáilte Ireland over the years because we knew what to ask for and who to ask . . . there should be more sharing of data. Also the various formats can be a pain. Would it be possible to agree on one format? Definitely would suggest one central tourism database . . . as it is, it's totally scattered
what stands out is ownership and accessibility of data. I think we only got data from Fáilte Ireland over the years because we knew what to ask for and who to ask . . . there should be more sharing of data. Also the various formats can be a pain. Would it be possible to agree on one format? Definitely would suggest one central tourism database . . . as it is, it's totally scattered
Those involved in tourism in Dublin just don’t ‘get’ the importance of research / data collection.Those involved in tourism in Dublin just don’t ‘get’ the importance of research / data collection.