Dublin Cycling CampaignOrganisation and Sustainability

Introduction

Background to the Campaign Membership Funding Strategy Sustainability !? Conclusions

Background

• Dublin Cycling Campaign will be 20 years old in 2013 – cause for Celebration!?

• 100% Voluntary• Has had many successes• Representation - Local Authority

Strategic Planning Committees• Difficult times during Celtic Tiger• Greater recognition today

Membership

• Approx 300 paid up members• 3,000 Facebook followers• Use of Voluntary networks and skill sets

in membership• Need greater clout – membership levels

too low!?• San Francisco 12,000 members• VOCA members?• New membership strategy being worked

on

Funding

• Due to Voluntary Membership and no office – low cost

• Majority of funding from Membership fees and donations

• Limited project funding – June conference

• Need to expand funding levels to support work

Strategy

• Campaign developed 1st Formal Strategy in 2011

• Recently revisited

• Sets priorities related to resources as follows1 Effective lobbying (politicians, NTA, EU) and representation on all

relevant bodies2 Membership development (increase numbers and engagement)3 External communications strategy4 Monitor progress on the National Cycle Policy Framework.

• No specific priority on Funding !?

Sustainability

• Can we continue to exist without greater funding?

• Is volunteerism more sustainable than paid staff? – chasing funding!?

• Is volunteerism more desirable than paid staff?

• Campaign difficult years in the past – lack of impetus

• Always query our role and relevance!?

Conclusions

More questions than answers!? Learn from others – VOCA, ECF Be ambitious but be realistic – Strategy

Priorities Membership levels critical – greater political

clout Members need to have FUN as well !?