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0 1 / 2 0 0 8 w w w . d u b l i . c o m

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location. However, since the rst ndingof gold, some time went by and the bestclaims were already assigned. When the

rst external diggers arrived, the pioneerof the gold-rush, George Carmack, hadfeathered his nest already.Is the train to data river already gone?No, not at all! Did anyone believe that thesuccess-story of Jerry Yang and David Filocould ever be topped? No one ever daredto think so, and again two Stanford gradu-ates, namely Sergey Brin and Larry Page,succeeded to develop and market some-thing which is today with a market share of

56.4% the market leader in terms of internetsearch engines it is the search engineGoogle.Such stories, though they might not alwaysbe that fantastic, are not infrequent in theWorld Wide Web. But even Google is nolonger a market leader, since todays mar-ket leadership could point towards missingthe innovation of tomorrow.

PRESENTLY THE WEB MOVES MORE

TO ANOTHER AREA: TRADING ORBETTER KNOWN AS E-COMMERCE.

A real burst happened when Ebay wasdeveloped, but the old business modelseems to wallow. Lawsuits worth severalbillions against the enterprise, because ofbrand copies, east-european gang impos-tors, collecting money only, not deliveringproducts at all or simply old useless house-hold effects, which are sold from privateconsumers, are only the tip of the iceberg.Nowadays shopping in the web needs to

be fun, rendering amusement, and last butnot least needs to be secure. All of theseare missing at Ebay in the meantime. Manyefforts of the ad interim market leaderfailed, to re-boost their outdated businessmodel.

New marketplaces on the net use the de-sire for individuality. Shopping is a matter ofthe heart, undoubtedly as psychologists

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Michael Hansen (left) at Grimes & Reese:

Expansion through quality

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obs/Automeister

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