Business Study TourDubai, August 2016

Presented by:-Ajita YadavJitender SharmaShilpa YadavSomya SomVipul Kumar

Basic Information about Dubai D u b a i i s o n e o f t h e s e v e n e m i r a t e s t h a t m a k e u p t h e U n i t e d A r a b

E m i r a t e s a n d t h e n a m e o f t h e e m i r a t e ’s m a i n c i t y. T h e m o d e r n e m i r a t e o f D u b a i w a s c r e a t e d w i t h t h e f o r m a t i o n o f t h e U n i t e d A r a b E m i r a t e s i n 1 9 7 1 .

Official Name: Dubai

Dubai is one the seven emirates

Area: Total 4,114 km² (1,588.4 square miles)

Capital: Dubai (city of Dubai)

Government: Absolute Monarchy

Emir: Sheikh Mohammed bin Rashid Al Maktoum

Currency: Arab Emirate Dirham (AED); 1 EUR = 5.4 AED

Official language: Arabic, but also widely spoken are Persian, Malayalam, English, Hindi, Urdu

Average temperatures: December-March 24ºC; March-November 35 ºC

Religions: 96% Muslim, Hindu, Christian, 4% other

PESTLE

POLITICAL ANALYSIS Each Emirate has its own governmental institution. The structure of government at both the national level and in each of the emirates is

relatively immature and dynastic in nature. The ruling family of each Emirate is a member of the Supreme Council, which is

responsible for policy-making and electing the president and vice president for five-year

terms. Since Abu Dhabi is the largest oil producer the ruler of Abu Dhabi typically claims the

presidency, while the ruler of Dubai typically occupies the vice-presidency. Foreigners are permitted ownership rights of up to 49% for limited liability companies

established within the Emirate of Dubai The government has a long, consistent commitment to pro-business and liberal economic

policies including the protection of intellectual property rights

ECONOMIC ANALYSIS

Currency: Emirate dirham Oil exports: 2.2 million barrels of crude oil/day,3rd largest exporter GDP per capita: 24,866.00 USD (2014) Fiscal year: 1 January to 31 December. Dubai’s main revenues are from tourism, real estate and financial services i.e. 27%. Revenues from petroleum and natural gas contribute less than 6% of Dubai's

economy. No direct taxes on corporate profits or personal income except for oil and branches

of foreign banks No foreign exchange controls, No trade barriers or quotas, Competitive import

duties

SOCIAL ANALYSIS Religion: Islam; practice of all religious beliefs is allowed.

Male : Female = 2.2 : 1.

A large expatriate population (more than 80%).

Crime Rate is almost Zero.

Male comprises of more than 70% of Dubai population.

More than one marriage is allowed.

Emiratis are a tolerant, forward-looking people with a strong sense of tradition.

Traditional dress of men in Dubai is a dishdash or khandura.

Women wear a black abaya .

No dress code and tourists and residents are free to embrace any fashion as long as it does not offend anybody’s sensibilities.

TECHNOLOGICAL ANALYSIS

Zero Carbon City : Renewable energy, sustainable environment

Dubai has a network of seven industrial areas One business park and three highly successful, specialized free zones of

international distinction Two world class seaports A major international airport and cargo village State-of-the-art telecommunications and reliable power and utilities all of

which deliver efficiency, flexibility, reliability, reasonable cost and size

Dubai is served by over 120 shipping lines and linked via 85 airlines to

over 130 global destinations

LEGAL ANALYSIS

Crime rate is 0% . Rules and Regulations are strict and sever punishments are given to law

breakers. No public display of love and affection are allowed.

Excessive explosive clothes are prohibited. Tourists cannot shot pics of local with out their permission. In Dubai courts, matters and cases are heard by one or more judges. Anti Islamic materials are not allowed into the city.

ENVIRONMENTAL ANALYSIS

Average temperatures: December-March 24ºC; March-November 35 ºC

Arid and tropical, Sandy Desert and costal areas. Dubai has quite a hot, dry climate, which can result in many different

things. For example, productivity might be slightly lower, farming is not so

easy, and air conditioners have the potential to sell well. The UAE also finds itself near a few coastal areas, allowing for easier

trade by sea. Unavailability of Clean water due to oil drilling and exploration activities

salinity content in water increased over the years. Carbon emission from desalination plants pollutes the environment.