dubai - french bakery
TRANSCRIPT
INTERNATIONAL COMMUNICATION AND MARKETING AGENCY FOR FOOD,
DRINK & LIFESTYLE
Apéritif à la FrançaiseGeneral Public Event
DUBAI – NOVEMBER 19th 2016
© All information contained in this document are the property of Sopexa
APÉRITIF À LA FRANÇAISE – INSIGHT
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The 3rd Edition of the Apéritif à la Française event for the general publictook place at the Westin Mina Seyahi on November 19th 2016.
With a venue twice bigger than previous editions Sopexa have invitedfood-lovers from any nationalities to take part in this convivialgastronomic gathering.
Brands showcased their products in a fully customized set up andatmosphere, with the possibility to have unique recipes realized withtheir poducts or Foodie challenges organized to bond with theirconsumers.
Its highly appreciated relaxed and authentic French vibe make theAperitif à la Française a unique event not to be missed on Dubaiculinary scene.
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1KEY FIGURES APÉRITIF À LA FRANÇAISE - NOVEMBER 19TH 2016
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APÉRITIF À LA FRANÇAISE 2016 – KEY FIGURES
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+4500 VISITORS
29 PARTICIPATING BRANDS
TAILOR MADE
SET UP
UNIQUE ATMOSHPERE
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APÉRITIF À LA FRANÇAISE 2016 – KEY FIGURES
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Entertainment
Foodie Challenges every hour
Activities
for all ages
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2 EVENT COMMUNICATIONAPÉRITIF À LA FRANÇAISE - NOVEMBER 19TH 2016
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AWARENESS CAMPAIGN – MEDIAS
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Press insertions
- Shortlist UAE – 8th and 15th of November editions
- BBC Good Food Middle East – November edition
Direct reach: 88 000 people
Email blast sent to Shortlist, BBC Good Food, DubaiMadame & Apéritif database.
Second and third week of November.
Direct reach : 139 000 people
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AWARENESS CAMPAIGN – DIGITAL
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SMS campaign
Sent to a targeted audience : 25-55yo / privatesector / Dubai / Men & women / Western andArabic
Direct reach: 200 000 people
Social Media
Information & event shared on our partners pages
Direct reach: +271 000 followers
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AWARENESS CAMPAIGN – PR
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Press Release
Redaction and spread of a press releasepresenting the event and highlighting ourpartners.
Invitations
10 journalists and bloggers have beenpersonally invited to enjoy the event.
Results :
- 6 printed features
- 59 online features
- + Social media
See full list of coverage at the end of the report
© All information contained in this document are the property of Sopexa3 APÉRITIF À LA FRANÇAISE - NOVEMBER 19TH 2016
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BRAND VISIBILITY
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Engagement avec les publications 31 Octobre – 27 Novembre
BRAND VISIBILITY
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BEFORE THE EVENT
• Your logo on the printed advertisement
• Your logo on our invitation emailer
• Highlight of your brands on our facebook page
• Mention of your brands in our press release
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BRAND VISIBILITY
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DURING THE EVENT
• Your logo on our logowall
• Your article and logo in the Gazette del’Apéritif, massively distributed on theevent
• Highlight of your presence by our Masterof ceremony
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4 FRENCH BAKERY SET UP APÉRITIF À LA FRANÇAISE - NOVEMBER 19TH 2016
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FRENCH BAKERY SET UP
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• 3x3 meters space
• Products sampling and selling
• Your logo on the event map
• Your article in the Gazette de l’Apéritif
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YOUR BRAND IN THE MEDIAS
15”
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MORE PICTURES
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CONTACT
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Edwina SALVATORI
Account Director
Tel: + 971 4 439 1722
E-mail: [email protected]
Alix COLLACHE
Project Manager
Tel: + 971 4 439 1722
E-mail: [email protected]
Thank you for joining the Apéritif à la Française !
© All information contained in this document are the property of Sopexa
MEDIA COVERAGE REPORT
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Source Date Title Language Link/Print
Mdeena 30/10/2016 Dubai to serve up a delectable taste of france Arabic http://www.mdeena.com/Emirates/153246.html
Dar Al Akhbar 30/10/2016 Dubai to serve up a delectable taste of france Arabic http://www.daralakhbar.com/articles/11178987-%D8%A7%D9%84%D9%85%D9%82%D8%A7%D9%84-%D9%85%D9%86-%D8%A7%D9%84%D9%85%D8%B5%D8%AF%D8%B1-%D8%AF%D8%A8%D9%8A-%D8%AA%D8%B3%D8%AA%D8%B6%D9%8A%D9%81-%D9%85%D9%87%D8%B1%D8%AC%D8%A7%D9%86
Alroeya 30/10/2016 Dubai to serve up a delectable taste of france Arabic http://www.alroeya.ae/14958/
Foochia 30/10/2016 Dubai to serve up a delectable taste of france Arabic http://www.foochia.com/shopping/133161
24.ae 30/10/2016 Dubai to serve up a delectable taste of france Arabic http://24.ae/article.aspx?ArticleId=291514
Araanews 30/10/2016 Dubai to serve up a delectable taste of france Arabic https://www.araanews.ae/272435
Mid East Info 30/10/2016 Dubai to serve up a delectable taste of france English http://mid-east.info/dubai-to-serve-u
Dubaiing 30/10/2016 Dubai to serve up a delectable taste of france English http://www.dubaiing.com/news/1180-Dubai-to-serve-up-a-delectable-taste-of-France.html
Go Dubai 30/10/2016 Dubai to serve up a delectable taste of france English http://www.godubai.com/citylife/press_release_page.asp?PR=114870&Sname=Food
Dubai PR Network 30/10/2016 Dubai to serve up a delectable taste of france English http://www.dubaiprnetwork.com/pr.asp?pr=114870
Curiosity ME 30/10/2016 Dubai to serve up a delectable taste of france English http://www.curiosityme.com/2016/10/30/dubai-to-serve-up-a-delectable-taste-of-france/
Josour Magazine 30/10/2016 Dubai to serve up a delectable taste of france English http://www.josourmagazine.ae/english/index.php/2011-09-16-13-45-30/2011-09-16-13-45-45/2011-09-16-13-45-58/5114-dubai-to-serve-up-a-delectable-taste-of-france
Al Nashra 30/10/2016 Dubai to serve up a delectable taste of france Arabic http://www.al-nashra.net/News-6353
Sharjah24 30/10/2016 Dubai to serve up a delectable taste of france Arabic https://www.sharjah24.ae/ar/uae/166843-%D8%AF%D8%A8%D9%8A-%D8%AA%D8%B3%D8%AA%D8%B6%D9%8A%D9%81-%D9%85%D9%87%D8%B1%D8%AC%D8%A7%D9%86-%D8%A7%D9%84%D9%85%D8%A3%D9%83%D9%88%D9%84%D8%A7%D8%AA-%D8%A7%D9%84%D9%81%D8%B1%D9%86%D8%B3%D9%8A%D8%A9-%D9%81%D9%8A-19-%D9%86%D9%88%D9%81%D9%85%D8%A8%D8%B1-%D8%A7%D9%84%D9%85%D9%82%D8%A8%D9%84
Emaratyah 30/10/2016 Dubai to serve up a delectable taste of france Arabic http://www.emaratyah.ae/306270.html
24.Com 30/10/2016 Dubai to host a French food Festival next month Arabic http://24.com.eg/emirates-news/1882767/%D8%A7%D8%AE%D8%A8%D8%A7%D8%B1-%D8%A7%D9%84%D8%A7%D9%85%D8%A7%D8%B1%D8%A7%D8%AA-%D8%A7%D9%84%D9%8A%D9%88%D9%85-%D8%A7%D9%84%D8%B9%D8%A7%D8%AC%D9%84%D8%A9-%D8%AF%D8%A8%D9%8A-%D8%AA%D8%B3%D8%AA%D8%B6%D9%8A%D9%81-%D9%85%D9%87%D8%B1%D8%AC%D8%A7%D9%86-%D8%A7%D9%84%D9%85%D8%A3%D9%83%D9%88%D9%84%D8%A7%D8%AA-%D8%A7%D9%84%D9%81%D8%B1%D9%86%D8%B3%D9%8A%D8%A9-%D8%A7%D9%84%D8%B4%D9%87%D8%B1-%D8%A7%D9%84%D9%85%D9%82%D8%A8%D9%84.html
Dotemirates 30/10/2016 Dubai to serve up a delectable taste of france Arabic http://www.dotemirates.com/ar/details/2536152?from=dot
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MEDIA COVERAGE
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Source Date Title Language Link/Print
Al-Travel 30/10/2016 Dubai to serve up a delectable taste of france Arabic http://al-travel.net/index.php/events-festivals/876-19-2
3inDubai 30/10/2016 Dubai to serve up a delectable taste of france Arabic https://3indubai.com/archives/58756
UAE Zoom 30/10/2016 Dubai to serve up a delectable taste of france Arabic http://www.uaezoom.com/articles/%D9%81%D8%B9%D8%A7%D9%84%D9%8A%D8%A9-%D8%A7%D8%A8%D9%8A%D8%B1%D8%AA%D9%8A%D9%81-%D9%84%D8%A7-%D9%81%D8%B1%D8%A7%D9%86%D8%B3%D9%8A%D8%B2-%D9%81%D9%8A-%D8%AF%D8%A8%D9%8A-%D8%A7%D9%84%D8%B4%D9%87/
Me Popsugar 31/10/2016 19 reasons the UAE is the Only placet to be in November English http://me.popsugar.com/love/Things-Do-Dubai-Abu-Dhabi-November-2016-42638170
Al Khaleej 31/10/2016 Dubai to host a French Food Festival Arabic Print / circulation 150000
Emarat Al Youm 31/10/2016 Parisian atmosphere and French Food in dubai Arabic Print/ circulation 80000
Hotel News Middle East 31/10/2016 French Food Festival Returns to Dubai English http://www.hotelnewsme.com/fb/french-food-showcase-returns-dubai/
Eventerbee 31/10/2016 Aperitif a la Francaise English http://eventerbee.com/event/apritif-la-franaise,315968935434384
3rodhcity 01/11/2016 Dubai to Host Aperitif a la Francaise Arabic http://www.3rodhcity.com/news/%D8%AF%D8%A8%D9%8A-%D8%AA%D8%B3%D8%AA%D8%B6%D9%8A%D9%81-%D9%85%D9%87%D8%B1%D8%AC%D8%A7%D9%86-%D8%A7%D9%84%D9%85%D8%A3%D9%83%D9%88%D9%84%D8%A7%D8%AA-%D8%A7%D9%84%D9%81%D8%B1%D9%86%D8%B3%D9%8A%D8%A9/
Syyaha 01/11/2016 Dubai to Host Aperitif a la Francaise Arabic http://syyaha.com/%D8%AF%D8%A8%D9%8A-%D8%AA%D8%B3%D8%AA%D8%B6%D9%8A%D9%81-%D9%85%D9%87%D8%B1%D8%AC%D8%A7%D9%86-%D8%A7%D9%84%D9%85%D8%A3%D9%83%D9%88%D9%84%D8%A7%D8%AA-%D8%A7%D9%84%D9%81%D8%B1%D9%86%D8%B3%D9%8A%D8%A9/
GulfNews 01/11/2016 Food Deals in UAE: Family Brunch, Taste of France and […] English http://gulfnews.com/leisure/food/features/food-deals-in-uae-family-brunch-taste-of-france-and-poolside-barbecue-1.1921839
Dubaying 02/11/2016 Dubai to serve up a delectable taste of france English http://dubaying.com/LifeStyle/Dubai_to_serve_up_a_delectable_taste_of_France/499
Lovin Dubai 02/11/2016 This Food Festival Is Serving Up The Best Of France In Dubai […] English https://lovindubai.com/announcements/food-festival-serving-up-the-best-of-france
Good Taste - Choithrams 02/11/2016 Oh la la Immerse yourself in French Culture with the Westin […] English https://choithrams.com/ar/goodtaste/2016/11/02/oh-la-la/
Savoir Flair 08/11/2016 Aperitif a la Francaise:A Delicious Food Festival headed to Dubai English http://www.savoirflair.com/culture/262783/french-food-festival-dubai
Dubai Madame 10/11/2016 Vous l’attendiez…l’heure de l’Apéro a sonné French http://www.dubaimadame.com/sortir/restaurants/2765-vous-l-attendiez-l-heure-de-l-apero-a-sonne
Shortlist UAE 15/11/2016 To Do : Aperitif a la francaise English Print / circulation 70000
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MEDIA COVERAGE
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Source Date Title Language Link/Print
Time Out Dubai 16/11/2016 Things to do in Dubai this week English http://www.timeoutdubai.com/aroundtown/
Al-Travel 16/11/2016 Taste the delicacies of 'aperitif a la Francaise‘ on Saturday 19th Arabic http://al-travel.net/index.php/events-festivals/936-19-3
Dubaiing 16/11/2016 Dubai to serve up a delectable taste of France this week end English http://www.dubaiing.com/news/1305-Dubai-to-serve-up-a-delectable-taste-of-France-thi.html
Josour Magazine 16/11/2016 Dubai to serve up a delectable taste of France this week end English http://www.josourmagazine.ae/english/index.php/2011-09-16-13-45-30/2011-09-16-13-45-45/2011-09-16-13-45-58/5313-dubai-to-serve-up-a-delectable-taste-of-france-this-weekend
Gulf News 16/11/2016 Taste of France in Dubai English http://gulfnews.com/leisure/food/features/taste-of-france-in-dubai-1.1930716
Russian Emirates 16/11/2016 Ideas under the sign of tasty and beautiful Russian https://russianemirates.com/content/blog.php?page=post&blog=family_kids_gruenitz&post_id=136&sphrase_id=1317712
Dotemirates 16/11/2016 Aperitif a la Francaise Arabic http://www.dotemirates.com/ar/details/2632121?from=dot
Time Out Dubai 17/11/2016 Aperitif a la Francaise at the Westin English Print / circulation 40290 – 2 features
GulfNews 17/11/2016 8 amazing things to do this week end in the UAE English http://gulfnews.com/guides/life/community/8-amazing-things-to-do-this-weekend-in-the-uae-1.1930260#.WC1BodFxAFc.twitter
HotelandRest 17/11/2016 Dubai to serve up a delectable taste of France this week end English http://www.hotelandrest.com/en/tourism-news/article-27006/
Shortlist Dubai 17/11/2016 6 things to do in Dubai this week end English http://www.shortlistdubai.com/around-town/article/10853-6-things-to-do-in-dubai-this-weekend
GetNewsViews 17/11/2016 8 things to do this week end in the UAE English http://www.getnewsviews.com/world/8-amazing-things-to-do-this-weekend-in-the-uae/
Lovin Dubai 17/11/2016 8 things you need to check out this week end English https://lovindubai.com/feature/8-things-to-check-out-this-weekend
Expat Media 18/11/2016 Aperitif a la Francaise returns to Dubai English http://expatmedia.net/2016/11/18/aperitif
Gulf News - Tabloid 19/11/2016 Apéritif à la Française English Print / circulation 117000
Dubai Night 19/11/2016 Apéritif à la française English http://www.dubainight.com/dubai/aperitif-a-la-francaise-dubai/photos-aperitif-a-la-francaise-dubai-saturday-november-19,3,998439.html
Expat Nights 19/11/2016 Apéritif à la Francaise English https://expatnights.com/uae/aperitif-a-la-francaise/
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MEDIA COVERAGE
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Source Date Title Language Link/Print
Dubai New Style 21/11/2016 Dubai serve up a delectable taste of France this week end English http://www.dubainewstyle.com/2016/11/21/dubai-to-serve-up-a-delectable-taste-of-france-this-weekend/
Josour Magazine 21/11/2016 Aperitif a la Francaise attracts more than 4000 visitors Arabic http://www.josourmagazine.com/index.php/2011-09-16-13-45-30/2011-09-16-13-45-45/2011-09-16-13-45-58/8843-guukj
Saaih 21/11/2016 Aperitif a la Francaise attracts more than 4000 visitors Arabic http://www.saaih.com/%D8%A3%D8%AE%D8%A8%D8%A7%D8%B1-%D8%A7%D9%84%D8%B3%D9%81%D8%B1/9039-%D9%85%D9%87%D8%B1%D8%AC%D8%A7%D9%86-%D8%A7%D9%84%D9%85%D8%A3%D9%83%D9%88%D9%84%D8%A7%D8%AA-%D8%A7%D9%84%D9%81%D8%B1%D9%86%D8%B3%D9%8A%D8%A9-%D9%81%D9%8A-%D8%AF%D8%A8%D9%8A-%D9%8A%D8%AC%D8%B0%D8%A8-%D8%A3%D9%83%D8%AB%D8%B1-%D9%85%D9%86-4000-%D8%B2%D8%A7%D8%A6%D8%B1
Sharjah24 21/11/2016 Aperitif a la Francaise attracts more than 4000 visitors Arabic https://www.sharjah24.ae/ar/arts/173564-%D9%85%D9%87%D8%B1%D8%AC%D8%A7%D9%86-%D8%A7%D9%84%D9%85%D8%A3%D9%83%D9%88%D9%84%D8%A7%D8%AA-%D8%A7%D9%84%D9%81%D8%B1%D9%86%D8%B3%D9%8A%D8%A9-%D9%81%D9%8A-%D8%AF%D8%A8%D9%8A-%D9%8A%D8%AC%D8%B0%D8%A8-%D8%A3%D9%83%D8%AB%D8%B1-%D9%85%D9%86-4000-%D8%B2%D8%A7%D8%A6%D8%B1
Medinp 21/11/2016 Aperitif a la Francaise attracts more than 4000 visitors Arabic http://www.medinp.com/article.php?i=944ll6960lllllll
Hotel News ME 22/11/2016 Aperitif a la Francaise a hit with Dubai residents English http://www.hotelnewsme.com/catering-news-me/aperitif-la-francaise-hit-dubai-residents/
Al-business 22/11/2016 Aperitif a la Francaise attracts more than 4000 visitors Arabic http://al-business.net/index.php/news/events/3282-4000
Al Manara Magazine 22/11/2016 Aperitif a la Francaise attracts more than 4000 visitors Arabic http://almanara-magazine.com/2016/11/22/%D9%85%D9%87%D8%B1%D8%AC%D8%A7%D9%86-%D8%A7%D9%84%D9%85%D8%A3%D9%83%D9%88%D9%84%D8%A7%D8%AA-%D8%A7%D9%84%D9%81%D8%B1%D9%86%D8%B3%D9%8A%D8%A9-%D9%81%D9%8A-%D8%AF%D8%A8%D9%8A-%D9%8A%D8%AC%D8%B0%D8%A8/
Dubaiing 22/11/2016 Aperitif a la francaise a hit with Dubai residents English http://www.dubaiing.com/news/1339-Aperitif-a-la-francaise-a-hit-with-Dubai-residents.html
Al Nashra 22/11/2016 French Food Festival in Dubai attracts more than 4000 visitors Arabic http://www.al-nashra.net/News-6550
HotelandRest 22/11/2016 Aperitif a la Francaise a hit with Dubai resident English http://www.hotelandrest.com/en/tourism-news/article-27133/
Hotelier Middle East 23/11/2016 French Food Festival receives 30% more visitors English http://www.hoteliermiddleeast.com/28831-french-food-festival-receives-30-more-visitors/
Arabian Industry 23/11/2016 Apéritif a la Francaise a hit with Dubai residents English http://www.arabianindustry.com/hospitality/news/2016/nov/23/aperitif-a-la-francaise-a-hit-with-dubai-residents-5549622/