dual talent hunt tata docomo on air, on ground & digital campaign, executed by radio city
DESCRIPTION
TRANSCRIPT
![Page 1: Dual Talent Hunt Tata Docomo On Air, On Ground & Digital Campaign, Executed by Radio City](https://reader036.vdocuments.mx/reader036/viewer/2022062615/54828391b4af9fd2218b46dc/html5/thumbnails/1.jpg)
Consolidated Report: College & Mall Activation
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• Objective:– Product Offer Communication to the TG– Dual Talent Hunt contest (designed – 3G Experience
• Product: RC 47 & 2 for 1
• TG: M/F 18+ SEC A,B
• Markets: Bangalore
• Duration: 4 weeks
• Campaign Verticals: On-Air, On-Ground and Digital
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Activity PhasesPre Hype of the activity to create excitement & interest among TG by
On Air promos
On Ground Postering activity @ selected
colleges
• Phase 1 (Pre Hype)
Activity execution & TG engagement
@ selected 10 colleges
• Phase 2 (Intra College, Activity Days)
Winners from all 10 colleges invited @ a famous mall to do the finale of the
Dual Talent Hunt
• Phase 3 (Inter College, Post Activity)
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Consolidated Report
• Total Colleges Contacted: 10 Nos.
• Mall Covered: 1 nos.
• Total Auditions Received: 679 Nos.
• Total Database Generated: 839 Nos.
• Total Unique Votes Received: 6628 Nos.
• Total Eyeballs Touch based: 31000 Nos.
• Total Contacts Touch based: 37628
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Quick Run ThroughS.
No. Date Name of College Address TimingsContacts
GeneratedVotes gained (Microsite)
Total audience addressed
1 Thursday, August 02, 2012 SIBM Electronic City 11:30 am - 3:30
pm 30 2135 3000
2 Friday, August 03, 2012 Sindhi College
No. 33/2A & 2B, Kempapura, Hebbal
Bengaluru, Karnataka11.00 am - 3.00
pm 32 1282 5000
3 Monday, August 06, 2012 BMS College Basvangudi near DVG
Road2.00 pm - 5.00
pm 65 56 1500
4 Tuesday, August 07, 2012 T John College
Bannerghata Road after Royal
Meenakshi Mall12:30 pm - 3.00
pm 91 9 2000
5 Wednesday, August 08, 2012
Jain College - Jayanagar Jayanagar 2.00 pm - 5.00
pm 50 59 2000
6 Thursday, August 09, 2012
Jain College - JC Road J C Road 12.00 pm - 4.00
pm 137 114 2500
7 Friday, August 10, 2012 PES College Banashankri 11.00 am - 3.00
pm 56 1233 2500
8 Saturday, August 11, 2012
MS Ramaiah College
Gate No. 8, Mathikere Bangalore,
Further down the road from
Sadashivnagar Police station
10.30 pm - 12.30 pm 82 1434 2500
9 Monday, August 13, 2012 Presidency College
Kempapura Heballa, Near to Esteem Mall
in Hebbal1.30 pm - 3.30
pm 114 119 2000
10 Tuesday, August 14, 2012 RV Dental College JP Nagar 1.30 pm - 4.30
pm 22 187 3000
11 Saturday, August 25, 2012 Grand Finale Royal Meenakshi
Mall11.00 pm - 3.00
pm 160 - 5000
839 6628 31000Total Contacts Touchbased 37628
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On Air Activity Details
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• Pre Event Hype: Teaser promos to hype the activity on
air
• Amplification promos (for College): To spread
awareness about the college being covered
• Amplification promos (for Grand Finale): To drive
traffic to the Finale day at the venue
• Vote Appeals: To drive votes for the college and their
respective winners
Teaser Promos.mp3
BMS College.mp3
Finale_Jain & BMS College.mp3
Nishu_Sibm.mp3
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• Testimonials: to spread awareness on the
excitement among the college representative with respect
to the DTH contest
• RJ mentions
• OB Links
• Winner interaction with RJ (yet to be
recorded)
JAIN COLLEGE.mp3
Ob Link_Ramaiya College.mp3
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On Air Spots Schedule01-08-12 02-08-12 03-08-12 06-08-12
07:19:49(A)
25/TATA_DOCOMO 07:26:55(A)
25/TATA_DOCOMO 07:13:09(A)
25/TATA_DOCOMO 10:29:33(A)
25/TATA_DOCOMO
10:33:11(A)
25/TATA_DOCOMO 07:41:47(A)
25/TATA_DOCOMO 10:38:40(A)
25/TATA_DOCOMO 11:19:58(A)
25/TATA_DOCOMO
12:59:33(A)
25/TATA_DOCOMO 11:21:00(S)
25/TATA_DOCOMO 11:21:19(A)
25/TATA_DOCOMO 13:23:30(A)
25/TATA_DOCOMO
13:23:18(A)
25/TATA_DOCOMO 11:45:01(A)
25/TATA_DOCOMO 11:44:12(A)
25/TATA_DOCOMO 15:23:01(A)
25/TATA_DOCOMO
13:39:50(A)
25/TATA_DOCOMO 12:39:50(A)
25/TATA_DOCOMO 11:59:48(A)
25/TATA_DOCOMO 16:39:07(A)
25/TATA_DOCOMO
13:59:19(A)
25/TATA_DOCOMO 13:22:50(A)
25/TATA_DOCOMO 13:23:39(A)
25/TATA_DOCOMO 16:57:53(A)
25/TATA_DOCOMO
14:40:20(A)
25/TATA_DOCOMO 14:45:15(A)
25/TATA_DOCOMO 14:41:49(A)
25/TATA_DOCOMO 20:20:28(A)
25/TATA_DOCOMO
14:59:20(A)
25/TATA_DOCOMO 15:23:37(A)
25/TATA_DOCOMO 15:26:37(A)
25/TATA_DOCOMO
16:23:22(A)
25/TATA_DOCOMO 16:42:05(A)
25/TATA_DOCOMO 16:25:29(A)
25/TATA_DOCOMO
16:44:21(A)
25/TATA_DOCOMO 16:59:08(A)
25/TATA_DOCOMO 16:59:21(A)
25/TATA_DOCOMO
20:48:26(A)
25/TATA_DOCOMO 17:14:39(A)
25/TATA_DOCOMO 17:29:59(A)
25/TATA_DOCOMO
20:58:48(A)
25/TATA_DOCOMO 20:57:00(S)
25/TATA_DOCOMO 18:04:08(A)
25/TATA_DOCOMO
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On Air Spots Schedule07-08-12 08-08-12 09-08-12 10-08-12
07:21:58(A)
25/TATA_DOCOMO 07:45:06(A)
25/TATA_DOCOMO 07:43:07(A)
25/JAIN_COLLEGE_JC 09:59:57(A)
25/VIVEKANAND_COLLEG
11:25:44(A)
25/TATA_DOCOMO 12:56:43(A)
25/TATA_DOCOMO 13:00:05(A)
25/VIVEKANAND_COLLEG 12:43:11(A)
25/JAIN_COLLEGE_JC
11:45:25(A)
25/TATA_DOCOMO 13:21:00(S)
25/VOTE_APPEAL_1 13:04:10(A)
25/JAIN_COLLEGE_JC 12:55:50(A)
25/VIVEKANAND_COLLEG
14:23:12(A)
25/TATA_DOCOMO 13:56:26(A)
25/TATA_DOCOMO 13:21:00(S)
25/VOTE_APPEAL_1 13:26:28(A)
25/RAKESH_SINDHI
14:41:00(A)
25/TATA_DOCOMO 14:21:54(A)
25/TATA_DOCOMO 14:38:36(A)
25/VOTE_APPEAL_2 14:20:22(A)
30/TESTIMONIAL_AUG
15:21:00(S)
30/TESTIMONIAL_AUG 14:58:31(A)
25/TATA_DOCOMO 14:58:14(A)
25/VIVEKANAND_COLLEG 14:36:10(A)
25/SUSHMA_BMS/VOTE
16:56:54(A)
25/TATA_DOCOMO 15:21:00(S)
25/VOTE_APPEAL_2 15:22:22(A)
30/TESTIMONIAL_AUG 14:54:40(A)
25/JAIN_COLLEGE_JC
17:42:01(A)
25/TATA_DOCOMO 16:21:00(S)
25/VOTE_APPEAL_1 16:20:50(A)
25/JAIN_COLLEGE_JC 16:22:34(A)
25/VIVEKANAND_COLLEG
16:44:27(A)
30/TESTIMONIAL_AUG 16:38:49(A)
25/VOTE_APPEAL_1 16:39:42(A)
25/ARCHANA_JOHN_BMS
16:58:09(A)
25/TATA_DOCOMO 16:59:14(A)
25/VIVEKANAND_COLLEG 16:53:52(A)
25/JAIN_COLLEGE_JC
17:49:09(A)
25/TATA_DOCOMO 18:00:53(A)
25/JAIN_COLLEGE_JC 20:32:35(A)
25/VIVEKANAND_COLLEG
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On Air Spots Schedule11-08-12 12-08-12 13-08-12 14-08-12
11:21:12(A)
25/RAKESH_SINDHI 11:18:25(A)
25/ARCHANA_JOHN_BMS 11:23:53(A)
25/VIVEKANAND_COLLEG 07:43:25(A)
25/VIVEKANAND_COLLEG
11:42:20(A)
25/JAIN_COLLEGE_JC 14:22:44(A)
25/NISHU_SIBM 12:43:58(A)
25/JAIN_COLLEGE_JC 11:18:42(A)
25/NISHU_SIBM
12:01:04(A)
25/VIVEKANAND_COLLEG 16:21:07(A)
25/RAKESH_SINDHI 13:00:47(A)
25/VIVEKANAND_COLLEG 11:41:06(A)
25/JAIN_COLLEGE_JC
12:42:42(A)
25/JAIN_COLLEGE_JC 13:23:26(A)
25/SUSHMA_BMS/VOTE 13:24:05(A)
25/VIVEKANAND_COLLEG
14:22:05(A)
25/SUSHMA_BMS/VOTE 14:20:17(A)
25/JAIN_COLLEGE_JC 14:18:44(A)
30/TESTIMONIAL_AUG
14:41:18(A)
25/VIVEKANAND_COLLEG 14:57:41(A)
25/ARCHANA_JOHN_BMS 14:35:43(A)
25/RAKESH_SINDHI
15:20:35(A)
30/TESTIMONIAL_AUG 16:20:53(A)
25/NISHU_SIBM 14:54:31(A)
25/JAIN_COLLEGE_JC
16:23:08(A)
25/ARCHANA_JOHN_BMS 16:38:36(A)
25/VIVEKANAND_COLLEG 16:20:03(A)
25/SUSHMA_BMS/VOTE
16:41:49(A)
25/JAIN_COLLEGE_JC 17:50:49(A)
25/JAIN_COLLEGE_JC 16:57:45(A)
25/VIVEKANAND_COLLEG
16:56:48(A)
25/VIVEKANAND_COLLEG 20:35:59(A)
25/JAIN_COLLEGE_JC
19:01:27(A)
25/JAIN_COLLEGE_JC
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On Air Spots Schedule20-08-12 21-08-12 22-08-12 23-08-12
15:21:00(S)
25/VOTE_APPEAL_2_DOC 07:26:26(A)
25/AMPLIFIC_3_DOCOMO 10:25:39(A)
25/AMPLIFIC_3_DOCOMO 07:44:53(A)
25/AMPLIFIC_5_DOCOMO
15:40:00(S)
25/AMPLIFIC_2_DOCOMO 11:39:05(A)
25/VOTE_APPEAL_1_DOC 13:01:23(A)
25/VOTE_APPEAL_8/DOC 11:56:43(A)
25/VOTE_APPEAL_10/DO
15:56:00(S)
25/AMPLIFIC_3_DOCOMO 12:43:39(A)
25/AMPLIFIC_4_DOCOMO 13:45:58(A)
25/AMPLIFIC_4_DOCOMO 12:46:59(A)
25/AMPLIFIC_1_DOCOMO
16:21:00(S)
25/AMPLIFIC_4_DOCOMO 14:39:13(A)
30/TESTIMONIAL_4/DOC 13:58:38(A)
25/AMPLIFIC_5_DOCOMO 13:27:18(A)
25/AMPLIFIC_2_DOCOMO
16:40:00(S)
30/TESTIMONIAL_1_DOC 15:22:29(A)
25/VOTE_APPEAL_2_DOC 14:23:29(A)
25/AMPLIFIC_1_DOCOMO 14:21:00(S)
30/TESTIMONIAL_5/DOC
16:56:00(S)
25/VOTE_APPEAL_1_DOC 15:59:52(A)
25/AMPLIFIC_5_DOCOMO 14:38:39(A)
25/VOTE_APPEAL_9/DOC 14:56:00(S)
25/VOTE_APPEAL_1_DOC
17:27:00(S)
25/AMPLIFIC_1_DOCOMO 17:25:58(A)
25/AMPLIFIC_1_DOCOMO 16:01:23(A)
30/TESTIMONIAL_2_DOC 15:56:12(A)
25/AMPLIFIC_3_DOCOMO
16:42:18(A)
25/VOTE_APPEAL_10/DO 16:38:45(A)
25/VOTE_APPEAL_2_DOC
16:58:41(A)
25/AMPLIFIC_2_DOCOMO 16:59:44(A)
25/AMPLIFIC_4_DOCOMO
20:59:11(A)
25/AMPLIFIC_3_DOCOMO 17:58:52(A)
25/AMPLIFIC_5_DOCOMO
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On Air Spots Schedule
24-08-12
08:42:00(S)
25/AMPLIFIC_4_DOCOMO
11:56:00(S)
25/AMPLIFIC_5_DOCOMO
12:21:00(S)
25/AMPLIFIC_1_DOCOMO
12:56:00(S)
25/VOTE_APPEAL_7/DOC
14:56:00(S)
25/VOTE_APPEAL_8/DOC
15:21:00(S)
25/VOTE_APPEAL_9/DOC
16:40:00(S)
25/AMPLIFIC_2_DOCOMO
16:56:00(S)
25/AMPLIFIC_3_DOCOMO
17:57:00(S)
25/AMPLIFIC_4_DOCOMO
24-08-12
08:42:00(S)25/AMPLIFIC_4_DOCOMO
11:56:00(S)25/AMPLIFIC_5_DOCOMO
12:21:00(S)25/AMPLIFIC_1_DOCOMO
12:56:00(S)25/VOTE_APPEAL_7/DOC
14:56:00(S)25/VOTE_APPEAL_8/DOC
15:21:00(S)25/VOTE_APPEAL_9/DOC
16:40:00(S)25/AMPLIFIC_2_DOCOMO
16:56:00(S)25/AMPLIFIC_3_DOCOMO
17:57:00(S)25/AMPLIFIC_4_DOCOMO
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On Ground Activity
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Pre Hype Activity DetailsDate Pre Hype Pre
Hype Days
covered
College Activity College 1 Bann
erPost
erLeafl
et College 2 Banner
Poster
Leaflet College 3 Bann
erPost
erLeafl
et
Thursday, August 02, 2012 SIBM Y Y Y - Y Y Y
1 SIBM
Friday, August 03, 2012 Sindhi Y Y Y BMS Y Y Y 1 Sindhi College
Saturday, August 04, 2012 BMS Y Y Y T John Y Y Y
Monday, August 06, 2012 T John Y Y Y Jain Coll
Jayanagar Y Y Y 2 BMS College
Tuesday, August 07, 2012
Jain Coll Jayanagar Y Y Y Jain Coll J C
Road Y Y Y 2 T John College
Wednesday, August 08, 2012
Jain Coll J C Road Y Y Y - - - - 2 Jain College -
Jayanagar Thursday, August 09,
2012 MS Ramaiah -
Y Y 2 Jain College - JC Road
Friday, August 10, 2012 PES Y Y Y MS Ramaiah
-Y Y Presidenc
y -Y Y 1 PES College
Saturday, August 11, 2012 Presidency Y Y Y RV Dental Y Y Y MS
Ramaiah Y - - 2 MS Ramaiah College
Monday, August 13, 2012 RV Dental Y Y Y
2 Presidency College
Tuesday, August 14, 2012 2 RV Dental College
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Pre Hype Activity:Human Banner, Leaflet Distribution & poster placement
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College Activation Schedule
Date College Activity TimingThursday, August 02, 2012 SIBM 11:30 am - 3:30 pm
Friday, August 03, 2012 Sindhi College 11.00 am - 3.00 pmMonday, August 06, 2012 BMS College 2.00 pm - 5.00 pmTuesday, August 07, 2012 T John College 12:30 pm - 3.00 pm
Wednesday, August 08, 2012 Jain College - Jayanagar 2.00 pm - 5.00 pmThursday, August 09, 2012 Jain College - JC Road 12.00 pm - 4.00 pm
Friday, August 10, 2012 PES College 11.00 am - 3.00 pm
Saturday, August 11, 2012 MS Ramaiah College 10.30 pm - 12.30 pm
Monday, August 13, 2012 Presidency College 1.30 pm - 3.30 pmTuesday, August 14, 2012 RV Dental College 1.30 pm - 4.30 pm
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Activity SnapshotSIBM College
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Winner & her Vote Appeal:
Nishu Dixit
Nishu_Sibm.mp3
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Activity SnapshotSindhi College
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Winner & his Vote Appeal:Rakesh Jackson
Rakesh_Sindhi.mp3
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Activity SnapshotTjohn College
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Winner & her Vote Appeal:Archana
Archana_T John.mp3
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Activity SnapshotBMS College
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Winner & her Vote Appeal:Sushma P.N.
Sushma_BMS.mp3
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Activity SnapshotJain College, Jayanagar
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Winner & her Vote Appeal:Swati K.S.
Swati_Jain College.mp3
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Activity SnapshotJain College, JC Road
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Winner & her Vote Appeal:Anupama Bhatt
anupama_Jain JC rd.mp3
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Activity SnapshotPES College
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Winner & his Vote Appeal:Shiv Kumar
Shiv_PES.mp3
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Activity SnapshotMS Ramaiya College
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Winner & his Vote Appeal:Saurabh Pandey
Saurabh_Ramaiah.mp3
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Activity SnapshotPresidency College
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Winner & his Vote Appeal:Syed Ashfaq
Syed_Presidency.mp3
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Activity SnapshotRV Dental College``
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Winner & his Vote Appeal:Raghu
RV Dental.mp3
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Grand Finale: A Quick Peak
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The Setup
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Performance of Vincent: The Beat Boxer
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Promoters distributing leaflets & collecting data
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Emcee led Engagement
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Participants Dual Talent Performance
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Performances being Judged by our prestigious Judges
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Audiences Addressed
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Participants Dual Talent Performance
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Participants Dual Talent Performance
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Audience Addressed
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Winners’ PerformanceAnupama
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Awards CeremonyCertificates Distribution
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Highest Votes College Winner:SIBM College
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Winner Being AwardedCertificate & 5 gm. Gold Coins
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Winners Poses for the Hoarding Gratification
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Some More Snapshots
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Digital Activity Details
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Campaign Microsite Covered• Campaign Header• College Activity Schedule• College Activity Pictures• Finalists from each college videos• Unique voting capability• College Votes Score Card• Testimonial & Vote Appeal Sound bytes
from colleges
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Microsite Screenshot
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Digital Activity Snapshothttp://planetradiocity.com/tatadocomo
S. No. Date Name of CollegeUnique Votes gained (through Microsite)
1 Thursday, August 02, 2012 SIBM 2135
2 Friday, August 03, 2012 Sindhi College 1282
3 Monday, August 06, 2012 BMS College 56
4 Tuesday, August 07, 2012 T John College 9
5 Wednesday, August 08, 2012 Jain College - Jayanagar 59
6 Thursday, August 09, 2012 Jain College - JC Road 1147 Friday, August 10, 2012 PES College 1233
8 Saturday, August 11, 2012 MS Ramaiah College 1434
9 Monday, August 13, 2012 Presidency College 11910 Tuesday, August 14, 2012 RV Dental College 187
Total 6628
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Few Videos Uploaded
ramaiah-college.flv jc-road.flv
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Thank You!!!!