du an kinh doanh sach online

7/27/2019 Du an Kinh Doanh Sach Online

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TRNGHNGNHNGTP.HCMKhoaTndng

DNKINHDOANHBNLSCHTRCTUYN

TRNABNTP.HCHMINHGVHD:Ths.LHoin

Thnh vin nhm:

TrngTunDng -030125090171

LNguynVnhPhc -030125090654

LThPhngQuyn -030125090670

VTrngTn -030125091026

TrnBoTon -030125090885

TPHCM,11/2012


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Dnkinhdoanhschonline_Nhm12_LpT07 GVHD:LHoin

MCLCLIMU.......................................................................................................................................... 4

CHNG1.GIITHIUKHIQUTVDN........................................................................... 5

CHNG2.NGHINCUCHIUT.................................................................................... 7

2.1. TnhhnhkinhdoanhschhinnaytrnabnTPHChMinh................................. 72.2. Thunlicavickinhdoanhsch..................................................................................... 72.3. Phntchkhthi.................................................................................................................... 7

CHNG3.PHNTCHTHTRNG.......................................................................................... 103.1. Phntchtnhhinthccasnphm.............................................................................. 10

3.1.1. Mtsnphm............................................................................................................ 103.1.2. Tnhhinthccasnphm...................................................................................... 10

3.2. Phntchtnhhinthccathtrng............................................................................. 123.2.1. Phntchquymthtrng....................................................................................... 133.2.3. Hinthcvkhchhng............................................................................................. 15

3.3. Phntchchinlcmarketingtnghp.......................................................................... 173.3.1. Chinlcsnphm.................................................................................................... 173.3.3. Chinlcphnphi................................................................................................... 213.3.4. Chinlctruynthng.............................................................................................. 22

CHNG4.PHNTCHKTHUTCNGNGH....................................................................... 24

4.1. Khosch................................................................................................................................ 244.2. Website.................................................................................................................................. 26

4.3. Mymcthitb................................................................................................................... 31CHNG5.THMNHTCHCQUNLVNHUCULAONG.............................. 36CHNG6.THMNHHIUQUKINHTXHI............................................................... 41CHNG7.PHNTCHTICHNH.............................................................................................. 42KTLUN............................................................................................................................................ 50

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Nhnxtcagingvin

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LIMUVitNamltnccnnvnhalui,vnitingvitruynthnghiu

hc txannay.Vnn tri thcnhn loicngngycngpht trinnhvbo,nhiucng trnhnghincu thnhcng,nhiu thnh tuvcngnghkthutcngdngvoisng,ccsnphmmiphcvcngvicsnxutcngnhisngctmra,vvsnhngthnhtutrongnhnglnhvckhctrnthgiigpphncithinisngcaconngingycngtinnghivvnminh.btkpvispht trinca thgiiihiVitNamphibitcht lc, tip thuvphttrinnhngtinhhoacaccnnkhoahctintintrnthgiicthlmmimnh,atncVitNamphttrinilnnhngtmcaomi.

Vmtphngthctipcnvinntrithccanhnloilthngqua

cchcsch.Sch lmtkhokin thcqubuchonhngaibit tmti,hchi,bitqu trngsch.Schlngithy,nginghnhviconnghcvncattcmingi.Bncnhcungcpthmkinthcphcvchoisngsnxut,schcn lmtcngchuhiuphcvchoisng tinh thncaconngi.Vischbncth tmcmtnichnbnhsaunhnggilmvicvtv.mchmtrongthgiitiuthuytlngmn,haynhnggiyphtcivuivnhngcngy tnhnhnvnvi truynci, truyndngian,ngngnSchcnggipmingihiunhauhn,lmtcngcgnktthnhvintronggianh,bnb.TuynhintnhhnhthctcaVitNamchothy,nhucucschtmkim,hchithmkinthcvnchathcsphttrinmnhkcgiitr,thnhphntrithcngonhtcaxhiVngicschvnchatocvnhacschthcslnhmnh.

Nmbtcnhucucnthitcavicccngvivicnghincuthtrngkcng,nhmtinhnhthchindnnyvimongmunnggpmt

phnnhvocngcucphttrinvnhaccangidnVitNam.Vvidnny,nhmcngmongmuntcthnhcngtrongsnghip,cchngtrong

xhivcthlmtmgngchoccbntrccmunlmgiu.

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CHNG1.GIITHIUKHIQUTVDN1.1.Tndn:DNKINHDOANHBNLSCHTRCTUYNTRN

ABNTP.HCHMINH1.2.Chu t:Cc thnhvinnhm12-LpTnchT07-ihcNgnhngTP

HCM.1.3.Hnhthcutvqunl:

Thngquavictmhiuthtrngcngnhnghincuccchiut,nhm

araquytnhthnhlpdoanhnhipthngmikinhdoanhschtrctuyn.Hnghasclytnguncunglccnhxutbnvcbnntntayngitiudungthngmuabnhngtrnmng.

Chuttrctipqunlvcthuthmingnhnvin.

Cschnhcanhm:Ting3thng2Qun10Tp.HCM.

Dnkinhdoanhchyuthngquawebsite:http://www.hotbook.com

Tncngty:CngtyTNHHThngmi&DchvHOTBOOK.

1.4.SnphmcadnDnnhmcungcpdchvmuabnlschtrctuyn.Bnccthla

chnschvthng thngquawebsitecacng ty.Khidnivohotngcththamncnhucucschngycngtngcakhchhng.Bncnh,d

ncngipkhchhngtitkimcthigian,chiphvcngscbrachoviclachn,i li, tmmuamtquynschmnha thch.Dncanhmcnggpphnlm thayi thiquenmuahng trc tipcangiVitNam, thayvochvimtcclickchutbnkhchhngcthccmnhngmnhmongmunvigicphichngvphongcchphcvttnht.Dncngcpnhtcxuhng

pht trinca thgii,khim internetangdn tr thnhmtphnkhng th thiutrongisngcangidn.

Dnkhngchidnglivickinhdoanhmuabnlschbomcntinxa

hnbngvictorasnchichonhngngiammcschbngcchtonhngbuiofflinenhmgipchokhchhngtraoischvinhau.Cngnhdncngscungcpnhng loischchayschngng tibnnhm thamnnhucucschcakhchhng.

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Dnkinhdoanhschonline_Nhm12_LpT07 GVHD:LHoin1.5.Quymdn:

Vinhng ldov tichnh,nndnsbtuviquymvanhmcung

cpdchvmuaschonlinechomtbphntrithclsinhvinvnhnvinvnphng,nhngngi tipxc thngxuyn vi internet trongphmvi thnhphH

ChMinh.S lngschcngnh th loischcungcpsph thucvonhcucathtrng,cngnhchinlctrongtngthik.

Vicmuahngthngquawebsitebnhngtrctuyntuykhngphildchv

miiviVitNam,tuynhindothiquenmuasmcngnhtmlngvcnnibphnkhchhngvngpkhkhn trongvicmuabnhngonlinenndncngscingkthutvinnhmgiipthcmccakhchhngcngnhchdnchokhchhngcchthcmuabnhngtrnmng.

1.6.Mcch,nghacadn:Vnhaclmtbphncuthnhnnnnvnha,lmttrongnhngng

lc thcyshnh thnhvpht trincaconngimi,nhngcngdnchiubitvtrtu,cththchngvisphttrincaxhihihinixhidatrnnntngcannkinhttrithc.Chnhvvy,phttrinvnhaclunlmtvnmangnghachinlccamiqucgiatrongvicnngcodntr,gpphn

phttrinbnvngngunnhnlcnhntquytnhmithnhcng.

Tuynhin,vnhaccangidnVitNam thcschapht trinmnh.

Mcdtlschxutbncao,slngschcbnnhiu,cchichsch,nhnghotngcvtinhthncschnhcucbnhchntcgi,schhayctchcnhngibphnngidnvnthviviccsch,trongcgiitr.Trongkhongthigianrnhri,nhiungithnglachnnhngphngthcgiitrnhximphim,nghenhchaychigameltwebthayvngicschhocchdngliviccbo,tpchhnlmtquynschdy.Hayvicmuasch,cschchtheo

phong tro,ngicvncha thcshiuc li chcngnhscn thitcaviccsch.

Dncachngtibncnhvickinhdoanhsinhlitothunhpchochu

tcncmcchcaochnlgpphnphttrinvnhacthcschongi

dnVitNam.Nhmhyvngvidnnyskognbnclignhnvisch.Khngcncschtheophongtro,khngcnciphmlchchinngcaohiubit,xydngtnhyuvisch.

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Dnkinhdoanhschonline_Nhm12_LpT07 GVHD:LHoinCHNG2.NGHINCUCHIUT.2.1.TnhhnhkinhdoanhschhinnaytrnabnTPHChMinh.

TrnabnthnhphHChMinhhinnay,s lngccnhsch tngi

nhiunhngchyuvndnglimcbybntrctipntaybnc.Loihnhkinhdoanhsch trc tuynvnchaphbinrngkhp,ngoi trmts trangweb

bnschcachnhccnhschthnhngcngtythngmichuynvkinhdoanhschtrctipvncnhimvthcsvnchaphttrinmnhm.Bncnhviccungcpccdchvvbnschtrctuynvncnhnch,chathuhtcnhiungic.ycnglnhngnguynnhnthcynhmnmbtchitinhnhutthnhlpcngtychuynkinhdoanhschtrctuyn.

2.2.Thunlicavickinhdoanhsch.Dncanhmlthnhlpdoanhnghipthngmimuahngtnhsnxut,

bnlntayngitiudngvthulinhuntkhonchitkhu,chnhlchgi.Vvychiphutbanu,chiphxydngcbncthnitngithphnviloihnhdoanhnghipsnxut.Vnuxtvkhacnhsnphmkinhdoanhthdntcmtsthunlinhtnh.

Xtvctnhkthutschlmtmthngcmchhithphnsovi

nhngsnphmkinhdoanhkhc,dboqun,khngnhanhbhnghcvvychiphdnhchovicboqunschcngkhngqucaosovichiphtrungbnhccmchng.Cngchnhviunymschkhngihi tcquayvnghng tnkho

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Xtvphngdin tnhnhycmvigicca th trng thsch lmtmt

hngctnhnnhcao,thtrngbunbnschmcdkhngsinithuhtnhnhngmthngkhctuynhinschlloihnghakhngththiu,nhucuvschvnmccaovvyuracavickinhdoanhcngcmbo.HinnayslngschcxutbnVitNamngycngtng,ngycngadngvmum

vthloinnnguncungchoschrtdidovigicmchpl.

2.3.PhntchkhthiThnht,cchboqunschngin,khngyucucaovkthutcngngh.

Khoboqunxynikhro,achtnnhvctrangbqutthnggi,myhtm,myiuhakhngkhpngcctiuchuntoiukinltngcho

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Dnkinhdoanhschonline_Nhm12_LpT07 GVHD:LHoinvicboqunsch.Bncnh,kho lu trcngcn trangbccphng tin,thitbchngchyvdngclmvsinhmboantonchotiliu.

Vwebsitebmtcacahngschonlinecncutmtcchbibn,

dnthumtcngtychuynnghipthitkvtvncchqunl.Visphttrincangnhcngnghthngtinhinnay,victhitkmttrangwebthngmigiaodinpvinhiutinchvdsdngkhngcnlmtiuqukhkhnvtnnhiuchiph.

Vphngdinvnchuyn:VimngligiaothngtngiphttrinthnhphHChMinhcngvish trcah thngbnvh thngnhv,vicvnchuynschnnikhchhngyucuhontoncthchng.Bncnh,dchvgiaonhn,chuynphtnhanhphbinvddngtipcnhtrvicgiaoschnhngvngxatrungtm.

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pht trinnhtnc ta,ni tp trung tng lp tri thcvinhucucschcao.Bncnh,cshtngcngnhmcphbincamngInternetcao,phnlnccgianh,sinhvinthnhphucmytnhktnimngInternet,cbitlthiquentiudngangthayitmuahngtheocchtruynthngsangmuahngtrctuyn.ycnglnicnhiunhxutbnschgipdnthunlitrongviclinhvmuaschuvo.Ccdchvchuynphtnhanhphttrinhtrmtphnnhucugiaohngtnni.

Thba,dokinhdoanhonlinenndnstitkimchiphmtsmtsovi

nhschtruynthng,nh:chiphmtbng,boqun,nhncng,qungco.Cth,dophng thcbnhng trc tuynvgiaohng tnni lchyunnc yucukhngcaovmtbng,ylkhon titkimngkvchcnkhotiuchun

boqunschsovicahiubthmttincanhschtruynthng.Bncnh,vicboqunschngin,dthchin,khngcnmymccngnghcao,khngtnnhiunhncngnnphboqunthp,chyulchichokholutr.Vmarketing,dnymnh thchinqungcoquaccknhonline,cbit thngquamngxhiFacebook,Zing.vichiph thp.Cckhon titkimnysgipdnaracmcchitkhuhplhpdnkhchhng,tolithcnhtranh

lnchodn.Trncs,dnhontoncththuhivnutbrabanuvmbolinhunkvngchonhut.

Tht,khthivthtrngtiuth:Theoiutrakhostcthchingn

y,nhucumuaschtrctuyntronggiisinhvinvnhnvinvnphnglunmccaovnnh.cschgipmmangkin thc,bidng tmhn, trangbnhngknngcnthitchohnhtrangvoicamiconngi.Thgiicngpht

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Dnkinhdoanhschonline_Nhm12_LpT07 GVHD:LHointrincnghinithviccschcngtrnnquantrngvsch lnilutruyn

mi tri thc,mi thnh tum loingi tch lycquacc thii.Tuynhin,trongcucsngbnbcngvic,khngphiaicngcnhiuthigiancthtmthycnhngcunschmnh yu thch.Do,ccnhsch truyn thngkhng

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thigianvsbttintrongvicilidotnhtrngktxethngxuyn,khibilnhngldomkhchhngnginccnhschtruynthngthamnthiquencschcamnh.Sbngncathngmiintdnnnhucumuabnonlinengycngphttrinmnh,cngvisphttrinvadngcchnhthcthanhtontrc tuyngipchovic tmkimvmuaschonline trnnddng,thunli,pngcnhucuthhiucaaphnkhchhng.Nhschonlinekhngnhnggipkhchhnggiiquytchnchvthigianmcncnhnguimnibtkhcnh:Gimchiphi li tmmuasch,ddng tmkimv

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Rrngnhucumuaschonlinelrtlnmchacnhiunhcungnglnuy

tn,ngtincyvpngthtttnhucucakhchhng.ylchisnphmcadncthchimlnhcthphn.

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10/51

Dnkinhdoanhschonline_Nhm12_LpT07 GVHD:LHoinCHNG3.PHNTCHTHTRNG3.1.Phntchtnhhinthccasnphm3.1.1.Mtsnphm

Snphmdnldchvbnlschtrctuyn,y lmtdchvhinicpht trin trnnn tngdchvmuabnsch truyn thng.Vidchv truynthng,schctrnhbyticahngvkhchhngphintrctipcahngchnmua,nhngvidchvbnlschtrctuyn,schcgiithiutrnwebsitevkhchhngchcntruycpvowebsiteytmkimvtmua.Qutrnhtmuavthanhtontrctuynsccungcpddngvlinhhotnht,pngcnhucuvmang lis thun tinchoiaskhchhng.Vicgiaoschscthchintrongmtkhongthigiannhtnh,phthucvoachnhnschvmcphchpnhncakhchhng.ivichtlngsch,khchhngcthhontonyutm,schlunclachnvboquntrongiukinttnht,m

bomiquynschntayngiclunlquynschvichtlngcaonhtmdncthcungcp.

3.1.2.Tnhhinthccasnphma.Snphmscsnxutngkthutcngnghcadn.

SnphmdncxydngvphttrintrnnntngsphttrincaInternet.SphttrincaInternetnichung,vsphttrincaccmngxhiniring,angtoiukinthunlichovicbnhngtrctuyn.Cngvi,hthngthanhtontrctuyncngangphttrinmnhm,vinhiuloihnhthanhton(thanhtonbngthtndng,thanhtonbngtikhonbokim,thanhtonbngthghin,)stocsddngchokhchhng.Trongiukinphttrincngnghthngtinnhhinnay,vicxydngmtwebsitepngcnhucutschvthanh tonlhontoncththchin.ng thi,iviviclutrschchngticnghontonc thpngcbngcchxydngmtkhoschviythitbcnthit,mboschlunclutriukinttnht,hnchtianhngyutlmgimchtlngsch.Schsluncbnchokhchhngvichtlngcaonht.Ngoira,viingnhnvindkin,hontoncthbomkhnnggiaoschng thihnyucucakhchhng,mang lishi lngcaonhtcth.Vvy,viccungngschngtheomtbanucadnlhontonthchinc.

b.Chdnlnhngngickhnngthchindn. Mcdchackinhnghimtronglnhvcmuabntrctuynnhngvinhng

g tmhiuvhchicngvisyu thch, tinh thnquyt tmcao,chu t10


11/51

Dnkinhdoanhschonline_Nhm12_LpT07 GVHD:LHoinhontontintngcththchindnny.cbit,vikinhnghimcschca

ccthnhvin,dnsgiithiuvcungcpchokhchhngnhngquynschhaynht,phhpnht.Ngoi ra,cc thnhvinucnhiumiquanhxhi,cngnhkhnng thuytphc,iuny lmt li thgipdn thchinmtcch

thnh

cng.

c.Thtrngcnhucu.Quaiu tra, thmd,phn tchvnhgimtnhmkhchhng, thnhucu

cschcanhmkhchhngnyvnrtcao.Nhmkhchhnghngnslnhnvinvnphngvsinhvin,y lnhmkhchhngy timnng.Nhucucschcanhmkhchhngnylrtln,nhnghlithngkhngcnhiuthigianchovicmuasch,vvy,snphmcadnckhnngthnhcngcao.Vinhhng trn,dnquytnh tp trungvokhai thcbn loischchnh lvnhc,ngoing,kinhtvtml.Schvnhcvisadngvthloi,tcgi,dchgimangnchokhchhngrtnhiuslachn.Theokhostychnhlnhmschcnhiucgiquantmnht,lslachncaashcsinh,sinhvinvnhnvinvnphngn.ivischkinhtvngoing,mctiucungcphainhmschnycadnlnhmphcvnhucuhctp,nghincucaiashcsinh,sinhvin.Nhnnhn ttnhhnh thc thinnay,nhucu tmhiuvnghincucasinhvinlrtln,nhngccnguntiliuchapngchocpngnhcnrtssi,dns tnghpv lachnnguntiliuhctp thttt,gipccsinhvincngun ti liu ttnhtchovichc tpvnghincucamnh.Cnvinhmschtml,ylmtnhmschkmkhchhng,victiuth

ph thucnhiuvodanh tingca tcgivnhxutbn.Thigianu,dnscungcpnhmschnyhngnnhmkhchhngnhnvinvnphng.Vicnhhngcadnnhthlphhp,vnhmschnyctcdngnngcaoknngmmchongic,mtvicrtcnthitivihuhtnhnvinvnphng.Nhvy,vitngnhmsch,dnnhhngnnhmkhchhngphhp,gp

phnmbongunracadn,gipchutantmhnvkhnngthnhcngcadn.

d.Nhngyutbtthngcthgytrngichovictorasnphm.Trongthigianu,dochatocmiquanhcngnhnimtinvinhxut

bnnnnguncungcpschcthbhnch,ngthitlchitkhuvkhnngcmuachutnhcungcpcngkhngcao.giiquyttnhtrngtmthiny,cthtngphntrmtrtrcchonhcungcp,tchccxydngnimtinvhnhnhtt,tomiquanhphttrinludi,bnvngvitngnhxutbn.

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Dnkinhdoanhschonline_Nhm12_LpT07 GVHD:LHoinDoschlmtsnphmdbhhngditcngcathitit.Nukhng

cboqunttthvichhischsgythithiln,nhhngnchtlngschcungcpchokhchhng.Nhcptrn,hon toncthtrnhcrirony,bngcchxydngmtkhoschngchunviythitbcnthitcho

vic

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sch.

Schgi,schlucnglmtvngykhkhnchocnhxutbnvcchiu

sch.Schluvihnh thcginghon tonnhngchtlnglikmhnrtnhiusovischtht,khchhngthngkhphnbitculschluulschtht.Vigithp,mtshiuschchpnhnmuabnschlutnglinhun,lmnhhngnkhchhng.ylmttrongnhngyuttcnglmgimlithcnhtranhcadn,cngnh tcngn th trngmdnhngn.hnchnhhngcaschgi,schlu;dnsngnhngthngtincnhboschgi,schluvtchicavicmuaschgi,schlulnwebsite;nhmgipkhchhng

hiurhnvkhuynkhchhtrnhmuaschgi,schlu.

Mt trongnhngyu tc thnhhngnsnphmdn lvicwebsitekhng

pngcnhucutruycpcakhchhng,cngnhccscvngtruyn,quytrnhthanhtontrctuyn.Ccyutkthutnycthlmgimshilngvchtlngphcv,quanhhngnhnhtngcacngty.trnhcclivmtkthut,dnsctrangbhthngmytnhvitcxlcao,giccinternetphhp,ngthi,websitesctheodivbotrthngxuyn.

Vicgiaohngngthigianyucucakhchhngcnglmtvngytrngi

chodn.Vilngkhchhngngycngtng,dncthgpmtvivnvvicgiaohngdokhngnhnvinhocsaisttrongqutrnhxuthng.Bngcchtheodivtngslngnhnvingiaohngtheoqutrnhphttrincadn,vicgiaohngscthchinngvynhyucucakhchhng.Ngoira,ccnhnvincngc tphunkvknngv tcphong lmvic,mbotcshilngcakhchhngvthiphcvcanhnvin.

3.2.PhntchtnhhinthccathtrngNgynayvictitkimthigianvstinlichnhlnhucucpthitca

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ngycngphbin,nhvonhngtinchcaphngthcnymkhchhngkhngphimtnhiu thigianchovicixemvchn lahnghachcn ltweblcthtmccutrlichomnh.Vvy,khngcglkhinhiudchvmuasmtrctuynlnltkhing.Muaschonlinevangtrthnhmtschnlakhhonhochonhngngiyuthchsch.

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Dnkinhdoanhschonline_Nhm12_LpT07 GVHD:LHoin3.2.1.Phntchquymthtrng

Tnhn thng6nm2012, theos liu thngkcaBThng tinvTruyn

thng,trntonqucc64nhxutbnschv119cngtyphthnhsch.iunychngtrngnguncungsch trnthtrnghintilrtlnvcck timnng.

Huhtccnvphthnhuytnhinnayucdchvmuahngquamng,nhngthmnhkinhdoanhvn tp trungccnhschriucnc.Thtrngschonlinengycngcnhhnh, tuynhin,khnngvncha thsosnhviccnhschtruynthng,ldortngin,ngicvncsthchidochnsch,chaquenthaotcnhpchutmuasch.Vvyhuhtccnhxutbnvcngtyphthnhschtuytipcnthtrngschonlinenhngvnchathcstptrungngunlcvokhaithcmchtptrungchyuvoccnhschtrntonqucnimtochohphnlnlinhun.

Xttrnthtrnghinti,bncnhnhngdchvcungcpschtrctuynca

ccnhxutbn,nhphthnhsch,xuthinmtscccahngcungcpschtrc tuyn tnhn .Tuynhin,huhtnhngcahngnycha thcsnhnravtndngclithcangunlchintinnchathcsthnhcng.Ccsn

phmcahthngkhtngng,khngtocntnibtchosnphmvchaphntchngthtrngtimnng.Nhngcahngschhinnaythngmunbaoquthtmiloischvmiitngmuangaytlcbtu,vvyvingunlcchnnhngmc tiu lnnnsnphmccht lngkhngcao,chaschpdnvinhucu,dokhngchim lnhc th trng.Theoquanstv tmhiucanhm,chcthcscahngschTiki.vnltocimnhnvthnghiutrnthtrng.

Xt trnphmvirngvvi th trng tng lai,i th timnng lshin

dincaschinthaycngilebook.Visphttrincngngh,viclachnebooksthuntinhnrtnhiusovischthc,vnidungphongphhn,dichuyn tin lihn.Tuynhin,ch l lithnuxtncngoi,khi thunhpngidncaovddngshuccsnphmcngnghcao.Xt th trng trongnc,cthni,tuyhuhtmingiucinthoi,hayhnnalmytnhcnhn,tuynhintrongs,inthoiccebookkhngchimttrngcaovgi

thnht,haynhnucinthoiccebook,hoccschtrnmytnh,huhtngickhnghngthvsbttin.Viinthoi,khuytimmnhnhnh,khngthchhpcsch.Vimytnh,clugymimt,nhhngnthlc.Thmvo,sthchcmschthcvlmchobsutpschthmphongphlmchothtrngschthckhnghnhchtno.Vl,nutipcnthtrngtimnngny,tuyithcnhtranhnhiunhngvilithlngiisau,bitn

13


14/51

Dnkinhdoanhschonline_Nhm12_LpT07 GVHD:LHoinu,tndng,hchinhngimmnhcaithitrcvtoskhcbittrong

snphm,chithnhcngcadnlrtln.

3.2.2.NguncungvcuVphanguncungsch,chnhnhngi thcnh tranhhinhu lichnh l

nhngnhcungcptimnng.Visadngvdidonhxutbn,nhphthnhsch,ngunuvoskhngbhnch.Cung ln,khngcquyn,gischnhpvskhngbpgi.Bncnhtoquanhvinhngnhschtrongnc,thtrngschtncngoicngrtphongph.Bittndngcngnghthngtinvlinhhottrongphngthcthanhtonsgipdntocnhngskhcbittrongtipcnnhnguschchaxuthinnia.ychnh lmt trongnhngngunphn

phiuvotimnngchodn.ngthi,vislnglnschmuav,cthkthpcchnhthctndngnhtndngchnhschchitkhuhaybnchmcanhcungcp.

Vichin lcbanu,dns tp trungvobn loischchnh lvnhc,ngoing,kinhtvtml.Quastmhiuvnghincuthmnhcaccnhxut

bn,dntmcmtsnhxutbncthmnhvbnloischnitrn.Cth,vischvnhc,cbitltiuthuyt,thmnhthucvccnhxutbnnhBchVit,QungVn,NhNam,.Sadngvthloi,tcgi,dchgicatngnhxutbnmanglichodnnhiuslachn,viBchVit,QungVnlcctcphmvnhcTrungQuc,VitNam;NhNamlcctcphmvnhcuMivischkinht,ccnhxutbnnhNhxutbnThngk,nhxutbn

ihcQucgiaTP.HCM,nhxutbnGiodcchimu thhnhn.Hngnschkinhtldnanghngnhcsinh,sinhvin-mttrongnhngnhmkhchhngtimnngcadn.Quavicphntchnhucucanhmkhchhngtimnngny,schngoingcnglnhmschrtcquantm.Trongnhmschngoing,schdyvhcngoing lcchnht.Vvi loischny,nhxutbnTrVitlchimuthnht,bncnhcncccnhxutbnkhcnhnhxutbnTr,nhxutbnTnghpTP.HCM,nhxutbnngNai,Cuicng,vinhmschtml,visiuvslngcngnhchtlng,nhxut

bnTrcxemlnhxutbncthmnhnht.Ngoiracncccnhxutbn

khcnhnhxutbnThiH,inhT,vinhiuuschccgiquantm.Quavicphntchthmnhcatngnhxutbnivitngnhmsch,dnstnhtoncsnhxutbncnlinh,slngcngnhchngloischngvitngnhxutbn;vicnylvcngcnthit,gpphnadninthnhcng.

14


15/51

Dnkinhdoanhschonline_Nhm12_LpT07 GVHD:LHoinXtvnhucu,tuytlccangiVitNamtrcythp,nhngth

trngschtrctuynrttimnngtronghintivcbittrongtnglai,khiNhnc lin tcnngcaocht lnggiodchc tp,ngycng tngmcphcpgiodc,ttiuhcntrunghcvrisaunyslihcvhnna.ngthi,

vi

s

i

ln

ca

thi

i,

s

khng

ngng

gia

tng

giao

lu

hc

hi

vi

khng

ch

bn

btrongncmcncvincngoi,dnnnhucucvhctplintctngcao,ngnhschcngsphttrincvs lngschxutbn lnchtlngsch..Bncnh,sbngnrngkhpcamngInternetvccmngxhicngviskhisccangnh thngmiin t,angemnnhiuduhiu ttchongnhkinhdoanhschtrctuyn.

Theokhost,khchhngthngxuynnhtcaschonlinelsinhvinvnhnvinvnphngticcthln.Nhmkhchhngnytiuthmtlngschngkbnthloi:kinht,tml,ngoingvvnhc.Lichvcnglim

mnhcamuabnschtrctuynlchnhsmuabntngtcnhanhchngmdnsddngnmbtthhiucatngnhmitngcgi.Tchncnhmschtptrungcungcpchokhchhngmtcchhiuqunht.ngthi,vinhngcgivngsu,vngxascchimuacnhngcunschhotmtcchnhanhnht.

3.2.3.Hinthcvkhchhng.Nhphntch,khchhngcadnhintilrtkhquanvkhngngng

giatng.Chnhvvy,saukhikhostvphntchthtrng,nhmxcnhngun

lckhchhngcadnnhsau:

Khchhngcnhnylnhngitngchuynmualvislngmilntnhngtnsutv

tnglngmuacanhmkhchhngnylinhiunht,toraphnlnthunhpchodn.Do,dnxcnhylkhchhngmctiucngnhchocadn,cbitlgiaionukhidnmibtuhotngvdnchimlnhthtrng.Khchhngcnhn,ring l thngcnhucumuaschc,su tmhoc lmquvvycht lngschvyu tcbitchnh lyu tquan trngnht tha

mnchonhucucah.iunyihidncntoranhngsnphmctnhco,phcchhocctnh,tontngmnhnkhchhng.Theoktqukhostcanhm,100%nhngngickhostthngxuyncnhucucsch,yi tngchyu lhcsinh,sinhvinvnhngnhnvinvnphng trnabnthnhphHChMinh.ngthi,mctinmhngbracthshumtcunschngtrongbnhlt50,000n200,000,chimgn80%sngickhost.Bncnh,cmtlngkhngnhkhchhngcthbrahn200,000

15


16/51

Dnkinhdoanhschonline_Nhm12_LpT07 GVHD:LHoinchomtcunschva.Tnhngconsny, tac th thyrngi tngkhch

hngcnhn,nhl lphnnhmthtrngthcstimnngvkhngngnggiatngchodn.

Khchhngldoanhnghip,cahngbnsch.Nhmkhchhngldoangnghiphaycahngbnschlphnkhcthtrng

mdnsxmnhpvphttrinrngtrongtnglai,khitocbcvngchcvccuy tn,thnghiutrnthtrng.Sdy lnhmkhchhngtnglaicadnlvnhmkhchhngnythngmuahngvislng lnvihichiphkhuhaocao.Trongkhi,lcmibcuthchindn,ngunvncnhnhp,chatocdoanhthu,linhuncaonnviccungngslnglnvimcchitkhucaoskhngmbochosntoclinhunvckhnngbpchiph,ngunvnbrabanu.Thmvo,nguncungtrnthtrngln,nhngcahngschnythngcmtnguncungnnhvcuytntlu,trongkhidnmichathtocnimtinvchngtrnthtrngnnrtkhcnhtranh.Chkhicbcthnhcng,dntoclinhunrntvcthnghiu,lcmibtumrngvtipcnnhmkhchhngtnglainy.

KhchhnglNhtrng,tchcgiodc.Tng tnhmkhchhngdoanhnghip,cahngsch,Nh trngvcc t

chcgiodccxem lngunkhchhng tng laicadn.Thc thinnay

ngycngxuthinnhiutrnghcccnglpvdnlpcngnhnhngtchcoto,giodc.Vvynhmkhchhngnylvcngtimnngkhinhuculunsnc,thmchlrtln.BncnhchnhNhtrng,nhucucaccnhm,culc

bhnhthnhtrong trngvcctchcgiodclmttrongnhngi tngmdnnhmn.NhngculcbTschtnhbn,Tschvngxuthinhuhtcc trngihccngnhcp2,cp3 thngcnhngkhochgii thiuschnsinhvin,hcsinhtrong trng.Vvy, thngquaknhny,snphmcasnstipcncnnhiuhcsinh,sinhvinhnylnhmcnhucucschnhiunht,ttodngcthnghiuvuytntrnthtrng.

3.2.4.TrngivthchthcShnhthnhvngycngphttrincaschintcngcc thitbhtr

lmttrongnhngmiedalnchothtrngschthchinnay.Vinhngnguncungschtncngoi,tuyuimlcnhnguschco,chactrongncnhngkhkhn li lqu trnh, thigianvchiphvnchuynschv

16


17/51

Dnkinhdoanhschonline_Nhm12_LpT07 GVHD:LHoinnc.Hhngsch trongkhivnchuyn,chiph thunhpkhuvnhngbt trc

khiquahiquanlmt trongnhng riroc thxy ra.ng thi,nukhngtmhiuknhcungcp,tacthsblavlcgiiquytvnlchuyncckkhkhnkhicskhcbitvngnng,vnha, lutphpkhkhnvkhong

cch

qu

xaVi

lng

hng

gi,

hng

km

phm

cht,

nhng

t

chc

mn

danh

lagtxuthincngnhiusgynhhngnuytncadoanhnghip.

Bncnhnhnglithvnguncungv lngkhchhng timnngchod

n,mttrongnhngtrngilnnhtcamuabnschonlinelhthngthanhtonvgiaohngvnchathcsthuhtcccbnc.Tuynhinvisraicanhiuknhthanhtontrctuyn,nhPaypal,NgnLng,BoKimhaynhchuynkhonbngtikhonngnhngquathTndng,ATM..hocddngnhtlchuyntinbngtinnhnSMS,thinthoi..Ttcphngthcthanhtontrn,kthpvimtxhicngnghnhhinnayvinhngchicin thoi thngminh,mngInternetphkhptoiukinchovicthanhtontinhngtrctuyndinrartddngvnhanhgn.ivinhngbancthchsanton,chcchnnht,thanhtontinhngtrctipkhinhnschlphngthcthanhtonhuhiuvcachung

KTLUN:Dnxcnhthtrngtimnnghintilphnphischtptrungtithln,c thlTPHChMinh,tnglaisphttrinthtrng timnng lcc tnh thnhkhc trongnc.Nhmkhchhngmc tiu lsinhvin,hcsinhvnhnvinvnphng,sausm rng raccnhmkhchhng timnngkhcnh:nhmngicaotui,schdnhringchophnTvicxcnhcnhmkhchhngmc tiuv th trng timnng,dnsccchnhschsn

phmvchnhschmarketingphhptolinhunvhiuqutia.

3.3. Phntchchinlcmarketingtnghp3.3.1.Chinlcsnphm

ylchinlcquantrngtrongchnhschmarketingcadn,mctiuca

chinlcnyllmsaotorachnhnhmtthnghiumnhtronglngngitiudng,ng thicng toramt li thcnh tranhsovicci thcnh tranhkhc,tcltoraskhcbitvlmbtsnphmcadncamnhsovicci

thcnhtranh.

Trongthigiangnythvicbnschonlinekhngcnquxalvingi

dng.Hintrnthtrngcnhiudoanhnghipchimthphnkhlnnh:sach24h.vn;tiki.vn.Dochinlcsnphmlvcngcnthitvquantrngcnh tranhv likokhchhng.Chinlcsnphmgmadngha,khcbithakthpcitinsnphm.

17


18/51

Dnkinhdoanhschonline_Nhm12_LpT07 GVHD:LHoinadnghalmttrongnhngchinlcsnphmquantrng,khngnhng

gipgimscpcnh tranhvriro trnth trng,vicadnghasnphmcngipdoanhnghipkhaiphthtrngmi,giatngdoanhsvcngcuytnthnghiu.ividnbnschonline,vicadnghakthpci tin,khcbitsn

phm

s

c

thc

hin

trong

nhiu

giai

on,

vi

cc

mc

tiu

nht

nh.

Giaion1:Trongthigianu,dntptrungvoccloischchnh:schkinht,tml,ngoing,vnhc.Nhngloischnyhinrtcachung,pngnhucuhctpvgiitrcaaphnhcsinh,sinhvinvnhnvinvnphng.

Ngunschsccungcptccnhxutbnuytn,nhTrVit,NhNam,NXBTr,NXBVnhc..,sch tiu thuyts ly tccnhxutbnvicc tcgihinangcachungtrnthtrng.Tronggiaionkhiuny,mctiuquantrngnht lnhhnhcsnphm,cc lng thphnnhtnh.Giaionnycnvtquamtskhkhnbanutrongcngtc:qunl,xutnhpkho,k

ton,giaohng.Hiuquvcht lngdchvbanucdtnhskhngcaonhngsdnccithin.Giaion2:Saukhinnhkinhdoanhvtocnim tinivikhch

hng,dntiptcmrngthmnhiuloischcclnhvc:vnhc,tiuthuytncngoi,schchuynngnhvcclnhvc(kthut,cngngh,ykhoa.),giitr(truyntranh,tpch),schgianh(lmp,nitr,chmscsckhe),schdnhchongicaotui(dngsinh,sckhe,cycnh).Khchhngmctiutronggiaionnycmrngsangnhiungnhngh, lnhvckhcnhau,docnphiimtvinhiuthayitrongcngvicchmsckhchhng.Tuynhin,mc thayikhngqulongivingnhnvinckinhnghimvcthkppngnhucuadngcanhiuphnlpkhchhng.Giaionnytptrungvomctiumrngvchimlnhthphn.

Giaion3:Phttrinvcitinccdchvvtinchnngcao,nhmcungcpchokhchhngmtdchvttnht,vmctiuphttrinbnvng.

- ngkhivin:khchhngkhi tmvmuaschonlinescngkmt

tikhonc thhngmts tin chnh: thamgiabnhchn, tho lun,nhncccthngtinnhanhnhtvccuschmi...cbit,khingk

hivin,khchhngscchithamgianhiuchngtrnhkhuynmicbit.Thngtinkhuynmiscthngboquatinnhnhocemail.

- Khchhngthnthit:chngtrnhdnhchonhnghivintchlyimthngvcthnhncccdchvkhuynmihpdn.Khitmuaschvgiaodch thnhcng,mihivinsnhncmtsimtch ly

18


19/51

Dnkinhdoanhschonline_Nhm12_LpT07 GVHD:LHoincquyratgitrschtmua.imquyil1000ng/1im.Khi

tcmtsimnhtnh,khchhngcthdngnhngcckhuynmihocqutngcgitr.

- Phttrinchnhschbohnh:Trongmtvitrnghp,nukhchhngnhn

phisnphmhhng,saikhcvimiu t,vui lng lin lc livibphnchmsckhchhngtrctipthngquasinthoihocemail,trongvng3ngyktlcnhnhngchtri/trsnphmminph.Schctr/iviiukin:schkhngcduhiuring,chabtnhi,hhngt

phakhchhng,liphnnhlhplvngvistht.Khchhngscchpnhnchoi/trschmkhngphichuphhontr.Snphmng/khngbliscgilichokhchhngtrongvngtia7ngylmvic.

- Nhn tmvthngsch theoyucu:c timnngrt lnv theokhost

gny,cn92%khchhngcnhucu tmnhngquynschc,khngcntibn.Nhngkhchhngcnhucutmnhngtaschhim,schncngoicthgiyucuthngquaemaihoctvntrctipquahthngchmsckhchhng.Nutmcvkhchhngchpnhntmua,givccphscthathuntrctiphocthngquaemail.

- Hichsch:sctchcnhkhngqu,baogmccgianhngbnschtcngtyvccgianhngdoccbnccnhucutraoisch(yucungktrc).Hichskhnggiihnkhchthamgia,minphvvocng.

3.3.2.ChinlcgiXydngvqunlchinlcgingnliukinquantrngmbo

doanhnghipcthxmnhpvchimlnhcthtrngvhotngkinhdoanhchiuqu.Tuynhingicchustcngcanhiuyut,shnhthnhvvnngcanrtphc tp.Vicqun trchin lcgihp lihiphigiiquytnhiuvntnghpvngb.ivikinhdoanhschonline,chinlcgicn

phiphhpvinhucu tiu thcakhchhngcngnhsosnhvicci th

cnh tranh.Tronggiaionucadn,chin lcgicnmbodoanh thutrangtriccchiphnhgivnsch,chiphvnchuyn,tin lngnhnvinvmtsnhphkhcnh:tinthumtbng,kho,ccdchvthungoicthvtquagiaionkhkhnbanu,cthchimlnhthphn.Khiccthphnnhtnh,chinlcgicnpngcdoanhsvlinhunmctiura.

19


20/51

GiaohngtrongTP.HCM:

Dnkinhdoanhschonline_Nhm12_LpT07 GVHD:LHoinNhu c u tiu th c a khch hng

Theoktqukhostc thchinvii tng lsinhvinvnhnvin

vnphng,ckhong6%snlngbra50.000ngmuamtquynsch,43%bra50.000-100.000ng,33%brat100.000-200.000ng,cnli18%snlngb

ra trn200.000ng.Davoktqukhostny,dns tp trungvocc loischvigidaongt50.000-200.000ng(chim76%).Cngtheokhosttrn,mcphgiaohnhmnhiukhchhngchpnhnl

10.000ng (chim71%), t10.000-20.000ng (18%), tia25.000ng (10%).ylcsxydngmcphphhpvcnhtranh.

Gi ca cc i th c nh tranh:

TrnabnTP.HCM,hinnaycnhiucng tycungcpsnphmsch

onlinevithphnkhln.DiylbngphvnchuynthamkhotCngtyC

PhnTiKi-Tiki.vn.Cththybngphnykhphhpvcnhiukhchhngchpnhn.

20

Phngthcvnchuyn Titkim(35ngylmvic)

Nhanh(12ngylmvic)

nhngdi100.000ng

7.000ng 15.000ng

Minphvnchuynnhngtrn100.000ng

nhngtrn300.000ng


21/51


GiaohngngoiTP.HCM

Chnh sch gi c bi t:

- Gimgivothigiancbit:hngtunvo19-21gith7,khithngmuaschonline,khchhngscgimgi10%vinhngsch>200.000ng.

-

Min

cc

ph

giao

hng

vi

nhng

n

hng

gi

tr

ln:

dnh

cho

nhng

n

hnggitrtrn100.000.

3.3.3.ChinlcphnphiDnbnschonlinescthchinquaknhphnphingn.Hnhthcknh

phnphinykhngquacctrunggian,tclschscantntaykhchhngcuicng.Khchhngcnhucumuaschsthngtrc tip trnwebsitehocthngquainthoi,sauschscgiaohngtrctipnachkhchhngcungcp.Mcphvnchuyncquynhsntrnwebsite.

uimcaknhphnphingn:snphmcadncchuynn tn tay

khchhngcuicngdochtlngcaschcbom,chngthivivickhngthngquacctrunggianphnphithgibncaschsrtcnhtranh,khng

bylnqucao.Tuynhindobntrctipchonnkhchhngbitnvtmmuaphicncchnhschqungcothchhp.

21

Phngthcvnchuyn Tit

kim

(4-10ngylmvic)Nhanh

(2-4ngylmvic)

nhngt1-100g

10.000ng

15.000ng

T101-250g 20.000ng

T251-500g 25.000ng

T500g-1.000g 36.000ng

Trn1.000gThm 2.000 ng cho

mi500gcngthm

Thm 7.000 ng cho

mi500gcngthm


22/51

vicqungcocngcntptrungtrnccknhtruynthngonline.

Dnkinhdoanhschonline_Nhm12_LpT07 GVHD:LHoin3.3.4.Chinlctruynthng

Dokinhdoanhschtrctuyntptrungvongidngthngxuynonlinenn

22

Website:http://www.hotbook.com

yla

ch

website

chnh

thc

ca

d

n,

ni

khch

hngc th tmkimcc tasch, thng tinsch,giba,phvnchuyncngnhthngmuasch.Websitecnghngdnkhchhngvcchnhthcthanhtonkhimuasch,ccchnhschui.cbitkhchhngscgpkin trc tipphnhiqua trangwebcngnhnhncs tvn trc tip tccnhnvin thngquavicchatquaYahooMessenger,email.Saumtthigian,websitesxydngforumlinktnhmchias,nhgiccloischhaychottcbnc.

Bannerqungco

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ty

theo

kch

c

(size)

v

v

trt

banner.

Tinqungco,raovt

ngccmutinqungcocctrangraovt,ccforum.uimcahnhthcnylchiphthp,chcnngknick lc thng tinminphhoc trphvigi thp.Tuyvyhiuqucahnhthcnykhngcao,khtoclngtinvikhchhng.

Toccfanpageccmngxhi

Tptrungvo2mngxhiclngngidngccln

lFacebookvZingme.Hnhthcnycuimrtlnlphhpvisphttrincngngh,chiphthp,hnnalngngidngthngxuynlrtln.Nutoc lng tinvuytnvikhchhng thstohiunglantruynrtlnvnhanhchng.Doknhtruynthngnyrtcnthitvquantrng.


23/51


Ngoiracthtruynthngccknhofflinenhinvphtcctriticc

cng trngihc,cngskhchhngquan tmc thtngkmmscbitnhnckhuynmi,gimgicbit.Bncnhcn tchccqungb

hnhnhthngquatchcccevent,thamgiacchischlinktviccnhschln,tchcccbuigiaolu,cchotngcngngnh:hcbng,traotngschchohcsinhngho.

Ngnschdnhchotruynthngqungcoslytngunvnutbanu.

Ccnmsaukhimdnivohotngnnhvmanglilinhunngk,chiphnysc trch linhun.Truyn thng limct liquan trngchovicbnhng,yucucachnhschtruynthnglphitohiuqutchcc,tcllinhunthucphilnhnsovichiphbra.Ngclinuthiuhiuquthsnhhngrtlnntonbhiuqucadn.

23


24/51

Dnkinhdoanhschonline_Nhm12_LpT07 GVHD:LHoinCHNG4.PHNTCHKTHUTCNGNGH4.1.Khosch

4.1.1.YucuchungKholutrschmbocccyucuchung:

a)Vaim: thun tingiao thng;cachtnnh,xaccchnngnn;c

athcao,thotncnhanh;khnggncckhuvcdgychy,n,nhim.

b)Bomktcubnvng;bov,boqunantontiliulutr.

c)Thitkhplviquytrnhnghipvlutr.

d)pngccyucuvmquancacngtrnhvnho.

4.1.2.Thngscth24


25/51

Dnkinhdoanhschonline_Nhm12_LpT07 GVHD:LHoinKhuvckhoboqunschcb tr thnhkhuvcring,hnch tipxc

vingi,cliravoclp.

a)Dintchsnxydng

Dintchsnkhoboqunschctnhtheocngthc:

Dintchsnkho =

b)Dintchkho:khoboquncdintch48m2(8x6)gm:dintchccgisch,dintchliigiacchnggi,liichnhtrongkho.

c)Ktcu:khoboquncscchutibnvng,chngcngttrn7richte,chngcbotrncp12.

d)Nn:cxlchngmi,bngphng,chucmastvkhnggybi.

e)Tng:chu la,chngnng,chngnhsngmt trichiutrc tipvokhobo

qun.

f)Mi:cthitk2lp:

- Lptrongbtngctthp.

- Lpngoibngvtliucchnhit.

g)Chiucaotng:2.5m.

h)Ca:clmmtcnhbngvtliuchngchy,cchiurng1m,mtheochiu

t trongrangoi.Khehgiacccnhcavimtnnkhng lnhn5mm.Khoboqunc lptiuhonhitnncakhombochngc tht thotnhit.

h)Btrgitiliu:lpthnhhnggihaimt,mihnggikhngdiqu10m.

Cchnggictsongsongvinhau,cchmttng t0,4-0,6m.Liigiacchnggit0,7-0,8m,liichnht1,2-1,4m.

i)Mitrngtrongkho

-Nhit,m:vschcchtliugiynnkhockhngchvduytrnhit

2000C(200C)vm50%(5%).

-nhsng:chiusngtrongkhoboqunt50-80lux.

-Nngkhctrongphngkho:khsunfuar(SO2)khongdi0,15mg/m3;kh

xitnit(NO2)khong0,1mg/m3;khCO2khongdi0,15mg/m3.

-Chthnggi:khngkhtrongkhocluthngvitckhong5m/giy.

25


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Dnkinhdoanhschonline_Nhm12_LpT07 GVHD:LHoink)Thitbbov,boquntiliu,gm:gi,hpngtiliu,myhtbi,myiu

honhitvmyhtm;thitbthnggi.

4.1.3.Mtsyutkhca)Hthngin:chiusngtrongkhovbovngoikhoclptring;cphng tinng,ngtinringchokho.ngintrongkho thchin theoyucucatiuchunkthutantonin.

b)Hthngcp,thotnc:clptring,ctcchxakholutr.ng

ngncbom kn,khng r r,khngiquaphngkhoboqun.H thngthotncbomtiuthotnhanh,kctrnmivtrntng.

c)Yutvphng,chachy,n:Kholutrctrangbthitbphng,chachy,nvchngst;ccu thang thothim.Xungquanhkho lu trch thngng thun tinchoxecuhovh thngnccuho.chachyvkhng

lmtnhintiliu,khuvcboquntiliuchsdngloibnhkhhocbnhbt.

d)Yucuvgiao thnggiacckhuvccakho lu tr:mbo thun tincho

vnchuynti liugiacckhuvc;thun tini lichonhnvin luchuynschtrongkho,thunttinchophng,chachy.

4.2.WebsiteWebsitephcvchodncthitkvxydngtheomhnhcamt

websitethngmiint,viccmodulechcnngchnhsau:

Trang ch:Trngiaodin trangchsgm logocng ty;danhmcsnphm;danhschccschmixutbn,schbnchyvschgimgihinccadnvihnhnhvgicthtngquynsch;thngtinhtrkhchhng;khungtmkimvmtviflashqungco.Trangchscbtrphhpvpmt;thun tinchoviccpnhtccuschmiphthnhcngnhcc thng tingimgi,khuynmi cacng ty.Ngoi ra,vikhung tmkimc tchhp,khchhngc thddng tmcquynschmnhcn trong thigiannhanhnht.Ccflashvbannerqungcocngcbtrphhp,tocmgicsng

ngvpmt,tngtnhthmmchowebsite.Giithiu:phnnycthitknhmgiithiuslcvcngty(ach,s

inthoi,fax,email,);giithiukhiqutvcchthcvcclichkhimuasch trc tuyncacng ty;aracccuhikhchhngthng thcmcvgiipcatngcuhi.

Sn phm: trong moduleny,schscphn theo tng th loi,khchhnglachnthloischmnhcnvchncchspxpphhp.Khichncmt

26


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Dnkinhdoanhschonline_Nhm12_LpT07 GVHD:LHoinquynsch,ngoithngtinvgiccungcpcnghnhnhquynsch,khch

hngc thclickvohnhquynschyccc thng tinchi tithn,nh:quynschcphthnhbinhxutbnno?Thigianphthnh?Tmtthocnhnxtcabnc,Vinhngthngtincbnnhth,khchhnghon

ton

c

th

chn

cho

mnh

quyn

sch

tt

nht

v

ph

hp

nht.

Gihng:ylkhunglu trccquynschkhchhngmunmua.Khichncmtquynschngkhchhngchcnclickvotmuamodulesnphm,quynschystngclulitronggihngcakhchhng.moduleGihngshinthytnvslngmiquynschkhchhngtmua,cngnhgicamiquynschv tngginhng.Khchhngcthddngkimtravchnhlinhngnukhngng.

Thanh tontrc tuyn:Saukhixcnhnhngng,khchhngs tinhngthanhtonthngquacngthanhtontrctuynctchhptrongwebsite

cacng ty.Trongdnny,sadngcchnh thc thanh tonrtcchtrngmanglisthuntinvantonnhtchokhchhng.Cchnhthcthanhtongm:thanhtonbngthATMcngkInternetBanking,thtndng(Visa,MasterCard); thanh tonbngchuynkhonvo tikhoncacngty;thanhtontrctipbngtinmtkhinhnsch;thanhtonbngtikhonBoKim,NgnLng,Paypal.Trongmoduleny,ccthngtinvkhchhng,achnhnhng,phng thcvnchuyncngchin th,cc thng tinny l

btbucnhmmboschnhxctrongvicgiaohng;cngnhlugihstomiquanhtthnvikhchhng.

Ti khon khch hng:mikhchhngkhimuaschtiwebsitesccpmt tikhon, tikhonc thit lpda trnemailmkhchhngcungcpkhitmuasch.Trongtrangtikhoncnhn,khchhngstheodicsnhngmnhtvicc thng tinchi titnhngyt, tngs tin thanhton,mnhng,nginhn;tnhtrngnhng(giao/chagiao/trnngvnchuyn);thngtinvachthanhtonchnh(achvsinthoi)mkhchhngcungcp.ngnhpvotikhonny,khchhngchcninchnhxcemailngkcngvimtkhudocngtycp(cgivohmthtngngvcththayibikhchhng).

Tintc:modulenylnikhchhngcpnhtcc thng tinminht tcngty,baogmccthngtingimgi,khuynmihocthayichnhschcacngty,nhkhchhngstipcnthngtinddnghn.

Ngoiccmodulechnh trn,websitescchnhsavbsung trongqu

trnhhotng,mboctnhthmm,tindngvthnthinchokhchhng,nhmthuhttthnschcakhchhng.

27


28/51

Dnkinhdoanhschonline_Nhm12_LpT07 GVHD:LHoinGitruycpInternet:Vikhochbanu,dnsbaogm4mytnhbn

phcvchovicx lnhng, lu trhs,...vvy,dn lachngidchvMegaNetcaFPTTelecom.GidchvnycFPTcungcpvitctruycp8Mbps,bngthngcaovnnh,chuyndngchoccdoanhnghipvavnh,hon

ton

ph

hp

vi

quy

m

ban

u

ca

d

n.

Sauylmuwebsitemdnxydng:

Module sn ph m:

Module gi hng:

28


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Dnkinhdoanhschonline_Nhm12_LpT07 GVHD:LHoinModule ti kho n khch hng

Modul e thanh ton

29


30/51

Dnkinhdoanhschonline_Nhm12_LpT07 GVHD:LHoinQuy trnh vn chuy n, b o qu n v phn ph i sch

Vinhngnhhngbanu,dnsthitlpmtquytrnhvnchuyn,bo

qunvphnphikhpkn,tlcnhnschtnhxutbnkhigiaoschchokhchhng.Theonhngthothunvinhxutbn,schscnhxutbngiao

ntnkhocacngty.Qutrnhvnchuyncmbosgimthiumirironhhngnchtlngsch,dnchchophpmthtnl2%trntnglngschcgiao.

Docthcaschldbnhhngbithitit,nnivivicboqun,

chng tivcngch trng.Nhphn tch trn,vimtkhoschngchun,schcadnluncmbo,hnchchhng.Khinhnschtnhxut

bn,schscphnloivspxptheok.Ngoira,miquynschscmtmring,thuntinchovicqunlxutnhpkho.Schxutnhpkhocqunlbi

phnmmqunlsch,doquymcadnchlquymvanndnstndngphnmmexcel.Bncnh,nhnvincacngtycnhimvphikimtraschhngngy,vsinhschskhosch,trnhbibnhoccntrnglmhhisch.

Hngngy,nhnvinkhocacng tysxutkhosch theongs lngdo

bphnkinhdoanhchuynqua.Khixutkho,schcnggitheotngnhng.Davoachnhnschmkhchhngcungcp,schmt lnnacspxptheotngkhuvcthuntinchovicgiaohng.Vicgiaohngcthchintheongthigianthothunvikhchhng,minhnvingiaohngcphnmtkhuvcnhtnhvcsthayilunphingiaccnhnvin.Theokhoch

cadn,nhnvingiaoschphilinlcvikhchhngtrckhigiao,mbosthuntinchokhchhng.

Cc sn phm km theo

tng li thcnh tranhchodn,miquynschscbaonha trc

khigiaochokhchhng.Khochnylhontonkhthivddngthchin.Bngvicmuas lng lnv thngxuynbaonha tccnhcungcp,chiphchobaonhas lrt thp.Vimtchiph thpnhng litcshi lngcakhchhnglhontonxngng.Ngoira,snphmcadncngtccht

lng

tt

hn,

tng

kh

nng

cnh

tranh

vi

cc

sn

phm

khc

hin

c

trn

th

trng.

Ngoira,dncngckhochtngkmbookmarkchokhchhng.Nhng

chicbookmarkxinhxnstngtnhthchthcakhchhngivisnphm.cbithn,nhngchicbookmarkcadnc lmhon tonbng thcng,mangtnhsngtovctrngringcadn.Viclmbookmarkthigianusdochnhnhnvincacngtythchin,mubookmarkcngcthitkbichu

30


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Dnkinhdoanhschonline_Nhm12_LpT07 GVHD:LHoint.y lmt trongnhngkhoch tng li thcnh tranhcasnphmdn,

gipdnckhnngthnhcnghn.

4.3.Mymcthitb Myiuhakhngkh:Gi:13.5triung/ciTheonguyn tcsdngmyiuha thng thng,vinhngphngc lng

ngisdngvaphi,khnggian tngithong,khngquchthp:phngcdintchbaonhiuthngsdngmyiuhaccngsuttngngbynhiu.Vdnhphngcdintch50m2thngsdngmyiuhaccngsut50,000BTU/h.Tuynhin,vdnchxydngkhoboqunschnnyutngiqualirtt,tiuhaokhngngk,docngsutsdng,theophntchchcntngnghoc lnhn1/2cngsut thng thng.Dovy,dnchnsdng2myiuhaccngsutmimy18,000BTU,tngngvitngcngsutl36,000BTU.ylslachnhpl.

PanasonicModel:CU/CS-KC18NKH-8loi2cc1chiuThngskthut:

Thngtinchung

IndoorModelNumber CS-KC18NKH.8

OutdoorModelNumber CU-KC18NKH.8

Btu/h 18,400

kW 5.40

EER[Btu/hW] 10.0

Htm

L/h 2.9

Pt/h 6.1

31


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Lukhngkh(Indoor/Hi)

m3/min 16.4

ft3/min 579

Kchthcsnphm

KchthcC*R*Smm(Trongnh) 290X1,070X235

(Ngoitri) 750X875X345

Trnglng

kg

(Trongnh) 26

(Ngoitri) 77

Tnhnngkthut

(inch)ngmichtlngmm(inch)6.35(1/4)ngmichtga mm(inch) 12.70(1/2)

ditiangga 25m

inp 240V

Dngin 8.7A

32


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Gi:300ngnng

Gi:1.3triung/ci

Ksch:6ci


Cngsuttiuth 1750W

QutthnggiASIAH10001ln:1ci

MyhtbiElectroluxZ1560:1ci

Gi:8triung/ci

33

Hngsnxut ASIAvina

Tcquay 1200vng/pht

Kchccnhqut 250mm

Tnhnng Thigitheochiuthun(ttrcrasau)

Cngsut 50W

Ngunin 220V-50Hz

Cngsutht(W) 1600

Chippiuchnh C

Dungtchtibi(Lt) 1.5

Chiudidyin(m) 5

n(DB) 79

chtliungbi Hpgiy
http://www.vatgia.com/s/asiavinahttp://www.vatgia.com/s/asiavinahttp://www.vatgia.com/s/1200+v%C3%B2ng%2Fph%C3%BAthttp://www.vatgia.com/s/1200+v%C3%B2ng%2Fph%C3%BAthttp://www.vatgia.com/s/1200+v%C3%B2ng%2Fph%C3%BAthttp://www.vatgia.com/s/1200+v%C3%B2ng%2Fph%C3%BAthttp://www.vatgia.com/s/50whttp://www.vatgia.com/s/50whttp://www.vatgia.com/s/220v-50hzhttp://www.vatgia.com/s/220v-50hzhttp://www.vatgia.com/s/220v-50hzhttp://www.vatgia.com/s/50whttp://www.vatgia.com/s/1200+v%C3%B2ng%2Fph%C3%BAthttp://www.vatgia.com/s/1200+v%C3%B2ng%2Fph%C3%BAthttp://www.vatgia.com/s/asiavina


34/51

Gi:7.9triung/ci

Dnkinhdoanhschonline_Nhm12_LpT07 GVHD:LHoinBbnvitnh:2bGi:600ngnng/ci

W1194xD700xH750mm

Bnvitnhhaikhoangymlng.Khoangmytnhcbnphmgvmt

tcnh.

Khoangcnlic1ngnkov1tCPU

Myin:1ciMY

IN

PHUN

MU

EPSON

ME

OFFICE

620F

Gi:3triung/ci

Inphunen&mu,scan,copy,faxA45760x1440dpi.Usb.

Tcinmu:15ppm,en:34ppm

3Myvitnh:

34

BvixlHngCPU: Intel

CngnghCPU: DualCore

LoiCPU: angcpnht

Tc: 2.93GHz

BomchChipset: Intel


35/51

Ghlmvic:4ci


Gi:440ngnng/ci

Ths:1ciGi:1.8triung/ci.

Tstvnphng02cnhstmckho,gm03tchiathnh04ngn.Cctbntrongcthitklinhhotcthnnghcaotutheomcchsdng.

35

BnhDunglngRAM: 4GB

LoiRAM: KINGSTON

TcBus: 1333Mhz

acngDunglnga: 500GB

haChipsetha: IntelHDGraphics

Bnhha: Share

aquangLoiaquang: DVDRW

GiaotipmngLAN: 10/100

HHkmtheomy: OPTION

Keyboard+Mouse: Optical

Case: Yes

Thngtinchung: +Wireless


36/51

Dnkinhdoanhschonline_Nhm12_LpT07 GVHD:LHoininthoi:2ciIN THO I LG-ERICSSON GS-5140N (M S N PH M: GS-5140N )

Gi:250ngnng/ci

ChcnngquaysliRedial.

PhmFlash:100-300-600tychn.

3nhcchungamsc.

Chngtchungtmthi

Hng

sn

xut:

LG

-

Ericsson

Bohnh:2nm

Cc y u t nh hng n kthut cng ngh c a dn.

Quavicphntchkthutcngnghcadn,chngtinhnthymts

rironhhngncht lngkthutcadn.u tin,riroc thxuthintrongqutrnhthitkwebsitedn.Ccvnnhlithitk,thitkkhngphhpvinhucudn,ccmodulekhngmangtnhthmmvtindng,slm

gimchtlngvkodithigianxydngdn.hnchccliny,dnlachnklngcngtythitk,kthutvinthitklngitincycaccthnhvin,hiurtngvnhucumccthnhvintrachowebsitecadn.Ngoira,websitescvnhnhthtrcmtthigian,cthphthinvkhcphclitrckhiavohotngchnhthc.Bncnh,tchotngcawebsite

ph thucnhiuvohostbanumdnu t.Lng truycpvtmuangycngtngslmgimtchotngcawebsite.khcphcvnny,websitescbo trvnngcphost thngxuyn,mbopngcnhucu truycpcakhchhng.

Likthutcngcthphtsinhtrongqutrnhthanhtonnhng.Hthngthanhtontrc tuyntmnnhngrironhtnhvph thucvoccngnhngi tc.Khchhngc thgpcc rcrinh thanh tonnhngchacghinhn,btrchnhiuhnstincnthanhton,Vikthutthanhtontrctuynngycngphttrin,ccvnnyscgiiquytthongchokhchhng.Hthnghtrtrctuyncadnsghinhnvxlccphnnhca

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Dnkinhdoanhschonline_Nhm12_LpT07 GVHD:LHoinkhchhngmtcchnhanhnht.Vihthnghtrtrctuynny,dntintng

sgiiquytccclikthutphtsinh,emlichokhchhngshilngtia.

Bncnhwebsite_bmtcadn,khoschcng lmtyu tk thut rtquantrng,quytnhsthnhcngcadn.Khoschcadntuycnhiuthun

li,nhngvn tn timtvikhkhnnhtnh.Gi thunhc thtngvtqudkinbanucadn,chngtihnchvicnybngcchkhpngdihnvichnh, tho thunycciukinnbnuchnhchmdthpng,mbosnnhchodn.Slngkschkhngpngc,doslngsch tngdn,vicnycchng tid tnhvgiiquytbngcchxydnghthngkschviscchaln(trn7000cun),scchanyhontonpngcslngschtrongkholnnhtmdntnhn.Mtyutnanhhngnchtlngkhoschlhthngiuho,thnggivchngthmhotngkhngngdtnh.Nucchthngnyhotngkhngtt,chtlngsch

sgimi,mbocch thngtrnhotngngvinhucuvthitkbanucadn,chngtilachnmymccanhngnhcungcpcchtlng,vi thngsk thutttnhtchokhosch,lptv trphhpnht;ng thinhngthitbnysckimtra,bodngnhkvthaythkpthi,mbohthngnylunhotngttnht.

Mt rironanhhngndnchnh lvicqun lsch.Vicqun l

km,khngchtchsgythtthotchodn.nngcaochtlngqunl,mischscmtmringvctheodixutnhpkhobngmytnh.Theothigianhotng,dnsphttrinmtphnmmqunlschphhpvicimhotngcadn.Schnhpkho,xutbn,tnkhoscqunlchtchhn,nngcaohiuquhotngcadn.

Victoraccsnphmkmtheosnphmchnhcadncngcthgp

phikhkhn.Banu,victoraccsnphmnylhontonthcng,cthchinbichnhnhnvincacngty.V th,minhnvinphimtthmmtphnthigian,iunysdnnkhkhnkhilngkhchhngtnglnhocvomacaoim.Vnny scgiiquytbngcchtmkimmtitcthchhphoc thugiacngccsnphmkm theo.Chiphchovicnys tng ln,nhnghiuqudo titkimthigian,cngsccanhnvinsbpcvvicnycnggpphnvovicphcvkhchhngchuynnghiphn.

37


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Dnkinhdoanhschonline_Nhm12_LpT07 GVHD:LHoinCHNG5.THMNHTCHCQUNLVNHUCULAONG

Mtdnmunavovnhnhmtcch trichy,hiuqu thkhng th

thiuingqunlcngingnhnvin lmvicvinngsutttnht.Ccu

nhnshpl,gonnhnhnghotnghiuqusgipphthuychttimnng,cngsut lmviccamingigpphn lm tngnngsuthotngcadoanhnghip,ng thicngctgimcmtlnglnchiphlinquannhchi

phqunldoanhnghip,chiphbnhng,tinlngtrngilaongttngthunhpchodoanhnghip,tngtnhhiuquthmchodn.

Vic thcadn lkinhdoanh,bunbnsch trc tuyn,ccgiaodch

muabnhnghasc thchinchyu thngquawebsitecacngtydosctgimcmtsvtrgiaotipkhchhng,nhnvinhnhchnhmthayvolbphnchmsckhchhng thngquahotlinehaynhnvink thut tvnchokhchvccvnlinquanngiaodchmua,phngthcthanhton,haynhngthcmckhccakhchhng,cccngvicihicingnhnvintmhuyttptrungkhubnhng,giaonhnsch.Vicqunlssch,ktonthuchi,qunlkhocngcncthchinbiingnhnvinckinthctaynghcao.Vbphnquantrngcuicnglingnhnvinkinhdoanh,quanhi tc,marketingqungbhnhnhchocngty.Viquymkhiucadnmcquymvavvybmynhnsscthitkmcgnnhnhtcthmvnm

bochotngkinhdoanhcvnhnhhiuqunht.Mtnhnvincths

m

nhim

nhiu

chc

v

khc

nhau

sao

cho

c

th

khai

thc

ti

a

nng

lc

lm

vic

mvnmbochiuqu.

Tnhngvnphntchtrnnhmquytnhthitkmhnhbmynhn

snhsau:

Bphnkton,thkho. Bphnbnhng

Bphnkinhdoanhmarketing.

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doanh,marketing Bphnbnhng Bphnthkho


Chut

Bphnkinh

Bngdtrnhnsvthlao:

Micchthctchcqunlnhnsutimnnhngriroring,vkhipdngvomidnkhcnhauthucnhngvnnysinh,nhngbtcpphtsinhtrongccunhns.Vividnnycngvy,cnhngvncnphilngtrctmgiiphpchngkhcphckhidnivohotng.

Mt trongnhngvncn lu lriro tccubmynhnshot

ngkhnghiuqu.Mhnhtchcqunlcadn,cxydngchyudatrnnhngdtnh,dbotrongtnglai.Vvymhnhtchcqunlnycthhotnghiuqu,titkimchiphchodnhaykhngvncnlvncnphikimchngkhidnbtuavohotng.Bivquymdncxydngmcva,vvynhmlachnmhnhtchcqunlgnnhnhtcth,minhnvinc thphimnhnnhiucngvickhcnhaudnnsphn tn tptrung trongcngvic, thiuschuynbitha.Vkhi lng thcsmmicng

39

Dtrnhnstrctip

Chcv Slng Yucucngvic Lng

- Nhnvinqunlvbnhng

4-Qunlssch,kton,nhnnthngvtvn

5tr/thng

- Nhnvingiao

hng 3

-Giao

hng

v

nhn

tin

thanh

ton

1.5tr/thng


40/51

Dnkinhdoanhschonline_Nhm12_LpT07 GVHD:LHoinviccnphilmcthskhnggingnhnhngdtrbanuvvysdnnc

nhnvinbnrnnhiuvic,vcnhngnhnvincnhiu thigianrnhrinhvymhnhqunlskhngtchiusuttianhmongmun.

Nnglcqunlcaccchutkhngttcngcthgyrarirochod

n,chutcngnhbanqunlmcdcnntngkinthcvvicquntrtuynhinkinhnghimthcttrongviciuhnhmtbmynhnsvncnrtnhiuhnch.Khnnglnhoyukmkhcthchhuyccpdi,chobmynhnsvnhnhmtcchtrntru.

Vcuicngmtvncnphixemxtklrirotccnhnvintrong

doanhnghip.Vbmynhnsgnnh,khngctchcchuynbit,nhiucngvicangxencthdnnsli,chquancngnhchnhmngtrongcngviccanhnvinnytrchnhimchonhaukhngtunthklutchtch.Skhcbit trongcchsng,cchngscaminhnvincthdnnnhngmuthunphtsinhtrongnibdoanhnghipgy mtonkt,kochm tinhotngkinhdoanhcadn.Vrirooccaminhnvincthdnnnhnghnhvi lm triphp lutgy tnhichocng ty.Cngnh thiphcvkhchhngkhngttcngslmmtkhch,gimdoanhsbnhng,gimlinhun.

Giiphp:Nhngrirocdontrncthchockhngxyravtnglaivn

cnpha trcnhng trnhnhng tn thtqu lnc thxyn,nhmxutmtvibinphpkhcphckpthinhngrirotrongtnglai.

Thnhtnngcaonnglcquntrcachuthnna,hchikinhnghimqun l tnhngnhqun tr thnhcng,nngcaobn lnh lnhoca

bnthanhnna.

Thhai,thitknhngmhnhtchcqunldtrsnsnthayikhi

cnhngbtcpphtsinh,chngkhcphctnhhung.Cgngthitkcngvicchominhnvinhpl,phhpvinnglccamingi,vtrcngxngngvinhngnggpcanhnvin.Ccchnh thckhen thngng lc,phhpcvtinhthnlmviccanhnvin.Cnhnghotngvuichi,giitr,ngoi

gilmvicthtchttnhonkttrongbmynhns.

Cuicng,trongkhu tuyndngnhnsihiphichnlakcng,xem

xtknhngphmchtmmicngvicihicthtuyndngcnhnvinvonhngv trphhp.Cnhngbuihun luyn,o toknng lmvicchonhnvin.

40


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Dnkinhdoanhschonline_Nhm12_LpT07 GVHD:LHoinCHNG6.THMNHHIUQUKINHTXHI

Sphttrinbngncacngnghngycngtcngmnhmvsurng

ivimimtcaisngkinh txhi. lnhvc thngmi,ngycngxuthinnhiuhnh thcmivhininhcc trung tmthngmi,siu th ln,cc

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41


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CHNG7.PHNTCHTICHNH

42

UTSTT HNGMC CHIPH NV

1 Thukho 60 trd/nm

1 Chiphsacha 20 tr

2

Chiphthitbboqunsch(Qutthnggi,mylnh,myhtbi,my

htm)32.6 tr

3Chiphthitbqunl(Mytnh,Gh,inthoi,Myin,ttiliu)

39.86 tr

4 Chiphmuagisch 64 tr

5 Chiphthitkwebsite 18 tr

6 Chiphkhc 5%Chiphthitbvxy

lp

7 Chiphdphng 5%Chiphthitbvxy

lp

THNGTINCHUNGVnchshu 400

Vvayngnhng 112.96

Lisutvay 18%

Thigiantrn 5 nm


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43

CTNHTNGVUTVNGUNTITRCHODNNm 0

1 Nhkho 15.00

2 Chiphsacha 20.00

3 Gimuathitb 128.56

4 Chiphthitkwebsite 18.00

5 ChiphVCvlptTB 1.00

6 Chphkhc 7.48

7 Chiphdphng 7.48

8TVTchaklivaytrongthigian

XD197.52

9 LivaytrongthigianXD 17.55

10TVTkclivaytrongthigian

XD215.07

Sutsinhlitrnvnchshu 20%

Thigiankhaithccadn 5 nm

Sdtintithiu 10% DT

Khonphithu 0% DT

Khonphitr 30% GVHB

Tnkho 20% GVHB

ThusutTNDN 25%


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44

IV Tngvnutlungbanu 74.07

V NguntitrdnNguntitrchodn TS Tl

Vay 97.52 49.37%

Vnring 100.00 50.63%

Vnchshugpbanu 100.00

WACC 19.01%

VI KHOCHKHUHAOGimuamymcthitb 128.56

Chiphvnchuynlpt 1.00

Phnbchiphkhcvchiphdphng 11.56

Nguyngimymcthitb 141.12

Nm 0 1 2 3 4 5

GTuk 141.12 112.90 84.67 56.45 28.22

Khtrongk 28.22 28.22 28.22 28.22 28.22

GTcuik 141.12 112.90 84.67 56.45 28.22 0.00


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45

VII LCHVAYTRNNm 0 1 2 3 4 5

Nunm 115.07 95.57 76.06 56.56 37.06

Nmi 97.52

Trli 17.55 20.71 17.20 13.69 10.18 6.67

Trgc 19.50 19.50 19.50 19.50 19.50

Trgcvli 40.22 36.71 33.19 29.68 26.17

Ncuinm 115.07 95.57 76.06 56.56 37.06 17.55

VIII DOANHTHUNm 0 1 2 3 4 5

Doanhthutbnsch 2034 2526.2 3546.82 4596.68 5460.86

Doanhthutphvn

chuyn 29 36 50 65 77

Tngdoanhthu(tr)2,063

2,5623,597

4,662 5,538

IX.CHIPHHOTNG

Nm 0 1 2 3 4 5

Chiphmuaschuvo 1322.10 1642.05 2305.44 2987.84 3549.56

Chiphqunlvbnhng

536.00 589.13 677.82 738.21 803.33


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46

X.KtqukinhdoanhNm 0 1 2 3 4 5

Tngdoanhthu 2062.80 2562.00 3597.04 4661.77 5538.18

Cckhongimtrdoanh

thu203.40 252.62 354.68 459.67 546.09

Doanhthuthun 1859.40 2309.37 3242.36 4202.10 4992.10

Givnhngbn 1322.10 1642.05 2305.44 2987.84 3549.56

Chiphqunlvbnhng 536.00 589.13 677.82 738.21 803.33

Chiphphnb 11.28 11.28 11.28 11.28 11.28

Litrckhuhao -9.98 66.92 247.83 464.77 627.93

KhuHao 28.22 28.22 28.22 28.22 28.22

Litrcthuvlivay -38.20 38.69 219.60 436.55 599.70

Livay 20.71 17.20 13.69 10.18 6.67

Litrcthu -58.92 21.49 205.91 426.37 593.03

Thu 0.00 5.37 51.48 106.59 148.26

Lirng -58.92 16.12 154.43 319.77 444.78

Chiphdphngvchiphkhc

0.68 0.68 0.68 0.68 0.68

Phnbchiphtrongthi

gian

xy

dng

10.60 10.60 10.60 10.60 10.60

Tngchiph 1858.78 2231.86 2983.93 3726.73 4353.57


47/51


XI.DtrVLNm 0 1 2 3 4 5 6

Tintithiu 206.28 256.20 359.70 466.18 553.82 0.00

TnkhoNVL 264.42 328.41 461.09 597.57 709.91 0.00

Phithu 0.00 0.00 0.00 0.00 0.00 0.00

Phitr 396.63 492.61 691.63 896.35 1064.87 0.00

VL 74.07 91.99 129.16 167.39 198.86 0.00

Thayinhucu

VL 74.07

17.92

37.17

38.23

31.47

-198.86

VLutbanu 74.07

TnggimnhucuVLHKD

17.92 37.17 38.23 31.47

VLcnlicuik 198.86

XII.LuchuyntintquanimtngutPhngphptrctipNm 0 1 2 3 4 5 6

Doanhthu 1859.40 2309.37 3242.36 4202.10 4992.10 0.00

Thayiphithu(-) 0.00 0.00 0.00 0.00 0.00 0.00

GitrTSCcnlinm

cuicng0.00

Tngdngtinvo 0.00 1859.40 2309.37 3242.36 4202.10 4992.10 0.00


48/51

47


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48

Chiphut 197.52

Givnhngbn 1322.10 1642.05 2305.44 2987.84 3549.56 0.00

Chiphqunlvbn

hng 536.00 589.13 677.82 738.21 803.33 0.00

Thayitintithiu(+) 206.28 49.92 103.50 106.47 87.64 -553.82

Thayiphitr(-) 396.63 95.98 199.02 204.72 168.51 -1064.87

Thayitnkho(+) 264.42 63.99 132.68 136.48 112.34 -709.91

Tngdngtinra 197.52 1932.17 2249.10 3020.42 3764.28 4384.36 -198.86

Luchuyn

tin

t

trc

thu -197.52 -72.77 60.27 221.94 437.82 607.74 198.86

ThuThunhp 0.00 5.37 51.48 106.59 148.26 0.00Luchuyntintsauthu

-197.52 -72.77 54.90 170.46 331.23 459.48 198.86

XIII.PhngphpgintipNm 0 1 2 3 4 5 6

DngtinvotHKD

LNrng -58.92 16.12 154.43 319.77 444.78

Khuhao 28.22 28.22 28.22 28.22 28.22

WACC 19.01%

NPV 309

IRR 45.36%


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49

Chiphphnb 11.28 11.28 11.28 11.28 11.28

CPtrli 20.71 17.20 13.69 10.18 6.67

TnggimnhucuvnL 0.00 17.92 37.17 38.23 31.47

Dngtinrng 1.30 54.90 170.46 331.23 459.48

Dngtintut

ChiutTSC -197.52

VLutbanu -74.07

Gi

tr

thu

hi

GitrthanhlTSC 0.00

VLthuhicuik 198.8

DngtinrngtHT -197.52 -74.07 0.00 0.00 0.00 0.00 198.8Luchuyntinrng -197.52 -72.77 54.90 170.46 331.23 459.48 198.8

XIV.Luchuyntintquanimchshu(EPV)nm 0 1 2 3 4 5 6

LuchuyntintsauthuTIPV

-197.52 -72.77 54.90 170.46 331.23 459.48 198.86

Vay 97.52 0.00 0.00 0.00 0.00 0.00 0.00

Sutchitkhu 19.01%NPV 309

IRR 45.36%


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Davonhngphntchtichnhtrnchngtacthnhnthyrng:

Theoquanimcatngut:NPVcadnl309triung>0vIRR>WACCTheoquanimcachshu:NPVl301vIRR>WACC

Dodnkhthivmttichnh.

KTLUNQuanhngphntchvtnhkhthi,phntchsnphm,thtrng,cng

nghcngnhphntchtichnh,chngtacththycdnkinhdoanhschonlinemanglihiuquvcthtrinkhaitrongthct.Khi,dnsmanglinhiu li chchochu tcngnhpngcnhucucanhiukhchhng.Mcdkinhnghimcntcngkhnngchurirocnthpnhngvistintngvkhnnghchicaonnnhmrttintngvokhnngthnhcngcadnny.

Xinchnthnhcmnthyvccbnquantm.

HT

Trnvay(gc+li) 0.00 40.22 36.71 33.19 29.68 26.17 0.00

LuchuyntintsauthuEPV

-100.00 -112.99 18.19 137.27 301.54 433.31 198.86

Sutchitkhu 19.01%

NPV 301

IRR 100%

du an kinh doanh sach online

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