dtp design elements

12
Desktop Publishing CRAP

Upload: jolene-herzog

Post on 27-Jan-2015

130 views

Category:

Business


0 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Dtp Design Elements

Desktop Publishing

CRAP

Page 2: Dtp Design Elements

Four Basic Principles

•Contrast•Repetition•Alignment•Proximity

Page 3: Dtp Design Elements

Contrast

Contrast is what makes a reader look at the page in the first place. It is the most important visual attraction on the page

• Avoid elements on the page that are merely similar

• If elements are not the same, them make them very different

Page 4: Dtp Design Elements

Examples of Contrast

Page 5: Dtp Design Elements

Repetition

Repeating visual elements of the design throughout the piece.

• Repeat color• Repeat shapes, textures• Repeat spatial relationships• Repeat line thickness, fonts, sizes, graphic

conceptsThis develops the organization and

strengthens the unity.

Page 6: Dtp Design Elements

Examples of Repetition

Page 7: Dtp Design Elements

Alignment

• Nothing should be place on the page arbitrarily

• Every element should have some visual connection with another element on the page

This creates a clean, sophisticated, fresh look

Page 8: Dtp Design Elements

Picture of Alignment

Page 9: Dtp Design Elements

Proximity

• Items relating to each other should be grouped close together

• When grouped together they become one visual unit rather than several units

This helps organize information, reduces, clutter and gives the reader a clear structure.

Page 10: Dtp Design Elements
Page 11: Dtp Design Elements
Page 12: Dtp Design Elements