Data Transparency Lab_March 4th, 2015

Society is worried about personal data usage on the web.

People find surprising ads from unrelated activity

AdBlock Plus is the #1 Firefox add-on in the Mozzilla download page with close to 20 million users.

Firefox DNT dashboard

Despite low acceptance of “do not track” feature by Internet giants, a decent percentage of users are interested in not being tracked

Mainstream press is increasingly covering the topic on front pages and prime time.

It might make the web economy un-trustworthy.

The solution is transparency.

Telefónica wants to make the web a trustworthy place

The Data Transparency Lab is a community effort to reveal the flow & usage of my personal data online, and to explore ways towards a transparent data trade that brings value to me, and protects my privacy.

COMMUNITYRESEARCHTOOLSAWARENESS

COMMUNITYRESEARCHTOOLSAWARENESS

to foster Open Call for DTL Research

Grants to Universities

COMMUNITYRESEARCHTOOLSAWARENESS

to foster

to curate

XRay by Columbia University Research

Price $heriff

RESEARCHTOOLSAWARENESS

to foster

to curateto raise

COMMUNITY DTL2014

Workshop: +70 participants from +10 countries 24 top scientists 18 companies European Commission officials

MozFest2014: Interactive data

transparency demo

To add the user as a cornerstone in the debate.

Getting hard data to illuminate the discussion

DEMO