D-Squared

• Certified 501c3 non-profit organization• Founded in January of 2013– Karen and Stephan Dushnick– After loss of sons

• Free transportation home– 18-27 – Belmar to Point Pleasant

Before We Began

• Social Media– Lacked cohesion/tidiness – Not properly implemented

• Facebook:– 718 likes

• February 2, 2015– Used like Twitter

• Constant singular updates

• Twitter: – No use of hashtags

• #ineffective

Goals• Awareness: – Spread the word to key demographic (18-27)

• FB posts, an event and an about video– Measurable:

• Increase “talking about this” from 37 to 75 on Facebook

• Support:– Increase support from local municipalities

• News piece, link FB pages, mission statement, boiler plate– Measurable:

• FB likes from 718 to 1,000

• Fundraising: – Generate revenue from bracelets – Measurable:

• Raise 200 dollars

Wrap Up• Awareness:– 37 to 93 people regularly “talking about this”– March 15: 335 people were “talking about this”• Surpassed our goal by 260

– 4 times more than original goal

Information Exchange

• 9-3 on April 8th

–Gave out 300+ flyers, business cards, brochures– Spoke to several dozen people about D-

Squared

Wrap Up

• Support–718 likes to 1,044–326 likes in 2 months

Wrap Up

• Fundraising: • Raised 140 dollars on $2-$5 donations per

person in 6 hour period• Does not take into account sales of

hats, sweatshirts, t-shirts, and totes•Major fundraising event at Prohibition

in Asbury Park September 2015

Continued Results

• DSquared Mobile App• Had technical glitches and was downloaded by

approximately 40 people in January 2015• As of 5/17/2015 app has been fixed and

downloaded by 175 people in Monmouth and Ocean Counties

Conclusions

• For more about Karen and Dsquared check out www.D-squared.org

• Facebook.com/DSQUAREDINC• All research, statistics, and work were

compiled and done by Jordan Wejnert, Ashley Flach, Daniella Santoro, and MC Robinson