dsn magazine

dsn01Design Magazine

by Vinolok

By scanning this QR code, you will be forwarded to the Vinolok website where you can find all information about the glass closure and design options.

ForewordCreative options

IndividualityInspiration packaging

Design optionsPossibilites

010819224044

Creativity is intelligence

having fun.Albert Einstein

1

Brand owners are seeking

to innovate with increasing

speed, trying to keep up with

the ever-changing demands and

preferences of their customers.

They want to make it on the market

and remain competitive; to do that,

their products need to stand out.

They are under pressure, which

can be seen from the frenetic

progress in packaging design as well. Current

innovative technologies allow packaging design

to be much more creative than ever before.

The most notable trend (which, needless

to say, we are keeping a close eye on) is currently

personalised packaging. Given that digital

printing for bottles and labels is becoming more

affordable and in turn more common, there

has been an increase in the demand of small-

volume special editions; and personalisation is

now often used as a means of differentiating the

brand and attracting new customers.

One example of this trend is the campaign

by one of the world’s leading soft drinks

producers, as they replaced their standard

logo with popular first names on their bottle

labels. This project was just the start; this trend

is becoming more popular and widespread by

the minute. Many brands are now bringing out

special edition packaging that is customised for

each and every client.

Another example is the campaign

launched by a well-known vodka producer, as

they introduced a unique numbered design for

each individual bottle. In 2013 a world-famous

sauce producer offered their Facebook fans a

chance to win one of a hundred personalised

bottles for Father’s Day. And there are many

other examples.

This personalisation is in contrast to the

large-scale nature of mass production and is

a strategy that benefits both producers and

customers. We all know that every individual

is unique, so why should mass brands ignore

that and treat us all the same? Thanks to

personalisation of packaging and labels

customers feel that the producer is doing

something special for them; that they are

holding something exclusive and tailor-made.

They therefore also develop a stronger bond

with the brand.

That is why I am tremendously happy to

introduce you to the Vinolok Design Options

programme, which allows you to customise our

world-wide known unique glass closure for any

brand and purpose. You can now be as creative

with the closure as you are with the bottle and

the label. There are so many unique and exciting

possibilities that we decided to present them

to you in the form of a magazine instead of a

standard catalogue. We hope it inspires you.

Enjoy!

foreword

We talked to Jan Štiller, the CEO of Vinolok about the trends that shape the packaging business.

blank canvasCreativity starts with a

fun with coloursThen let‘s have some

Give in to a strong and barely controllable emotion. This

combination of a clear Vinolok with black colour coating and an inserted

jewellery stone in red colour served on a white sealing ring creates a

great combination for a strong bold brand of flavoured liquor.

passia

Freeze the moment and find the beauty in the chill.

A clear Vinolok coated with silver metal and enhanced by contrasting

black sealing ring. Simple yet very powerful combination ideal for clear

spirits served usually on ice, such as vodka or gin.

frozé

A strong feeling to do something, especially something unwise. The

connection of opposite emotions—the seriousness of a black Vinolok,

with the vibrancy of a bright yellow sealing ring and the glamour of a

large inserted clear crystal. Great for daring citrus-flavoured spirits.

dessiré

Mysterious and perplexing, open for interpretations. The interplay

of two equally strong elements on a frosted canvas. The enigmatic black

jewellery stone is combined with the boldness of a vivid green sealing

ring. Unforgettable closure for absinths or mint-flavoured drinks.

enigma

The shimmering feeling of a perfect light reflection.

A very popular combination for rosé wines and melon-flavoured drinks.

The pink jewellery stones made by Preciosa company on a black Vinolok

with a coloured sealing ring are sure to attract sensual customers and

create a closure worth keeping.

glam glit

Send a shiver down the spine. This tone-in-tone combination of

a dark blue colour coating on a clear Vinolok and a light coloured sealing

ring will make you feel excited and even give you goosebumps.

Great for daring spirits which are served on ice.

nippee

Clear VinolokTransparent colour coating

Frosted VinolokColoured Sealing Ring


Clear VinolokMetallic colour coating


Clear VinolokColoured Sealing Ring

Black VinolokInserted Jewellery Stone

Clear VinolokColoured Sealing Ring

Clear VinolokInserted Jewellery Stone

Black VinolokColoured Sealing Ring

Frosted VinolokInserted Jewellery Stone

Clear VinolokMetallic colour coating



Clear VinolokMetal coating

19

Smart product packaging is

extremely important nowadays.

As mentioned in the first

article, we have seen a rise of

personalised packaging among

various bottled drinks and other

packaging categories. But this

individualisation has so far focused

solely on bottle design, since

producers of mass-market and

niche wines, spirits, water and oil have not had

many options when it comes to bottle closures.

Until now.

Over the last two years we have put a lot

of effort into preparing a programme we call

Vinolok Design Options. Starting with extensive

research of consumer habits performed by the

leading research company WineIntelligence

from the UK, followed by many production tests

and finalised by approvals from food safety

organisations, we have created a set of finishing

techniques which can customise the design

of the Vinolok closure in pretty much limitless

possibilities.

For a decade of its existence, Vinolok has

been recognised as one of the most reliable

closures which comes in clear, rosé or black

colours. But as soon as we started working with

larger spirit producers we realised this product

portfolio is not flexible enough. So now we offer

various design finishing techniques which can

be combined together to create a truly unique

closure for each of our customers.

So far the most popular option are the

Coloured Sealing Rings, adopted by several

wineries and bottled water producers. The 3D

Metal Objects that are placed on the top of the

closure are also a tremendous success. With

the combination of printing, this makes a truly

unique closure that many customers keep as a

souvenir.

At the LuxePack 2014 fair in Monaco we

are going to officially launch an extensive range

of Colour Coating options which allow Vinolok

to be tinted any Pantone colour. Colour Coating

comes in transparent, opaque and metallic

options. The Transparent Colour Coating keeps

the transparent properties of the glass intact,

while the Opaque option allows exact and

precise colour matching to a brand’s Pantone

colour.

Another Design Option, a metal coating

which is available in Silver and Gold, is also

very similar. This technique covers the top

of the glass closure with a fine layer of real

metal, giving the closure a very premium

feeling. Another premium Design Option is

Rhinestone Cutting where the top rim of the

closure resembles precious stone. When it

comes to jewellery we cooperate with our

parent company Preciosa and offer the option

of inserting one of the many types of Jewellery

Stones on the top of the closure.

Have fun with the design!

individualityKaterina Slezakova, the marketing director of the brand Vinolok, talks about the need to be different.

20

RIN

IO

21

ATS PI

NPackaging

concepts using Vinolok

glass closure enhanced

with Vinolok Design

Options.

22

SSince the Design Options offer so many alternatives, the Preciosa GS company

(owner of the Vinolok brand) decided to cooperate with a premier design studio

Touch Branding to create a set of packaging concepts for wine, spirits, liqueur,

water and olive oil. These bottles are all closed with Vinolok closures and feature

various finishing techniques. The goal was to create designs that combine the

bottle and label design with matching Vinolok Design Option to create one cohesive

packaging. “There simply was no other way to show how well the new Vinolok

can fit with the whole bottle and label than to create fictitious brands and their

packaging,” says Kateřina Slezákova, the marketing director of the Vinolok brand.

The requirement for the design studio was to keep in mind the practicalities of

packaging so that the concepts be realistic in terms of production possibilities. The

results of this project will hopefully inspire current and future clients to go further

with their packaging and to prove that the most elegant bottle closure on the

market is now also the most creative one.

The following packaging concepts show Vinolok glass closure prototypes which might vary from standard production in details.

24

The concept for the ”vélo“ packaging is based

on a series of vintage engraved illustrations

of the high wheel bicycle, also called penny-

farthing. Each bottle has a different version of the

illustration, with the idea that the whole range of

wines shows complete instructions on how to ride

a penny-farthing. The packaging uses traditional

Burgundy bottle in dark olive colour for both

whites and reds. The black low-top Vinolok is

used on all bottles with the coloured sealing ring

matching the label colour.

wine

Tip. The standard colour of the Vinolok sealing ring is transparent. But it can be tinted any Pantone or RAL tone, except fluorescent. The colour of the ring can match another colour on the packaging or on the label.01

26

Le Chevalier is a concept packaging for an

Absinthe spirit based on and paying tribute

to the historical figure of the knight named

Chevalier d‘Eon who lived in the middle of the

18th century. As a spy, this man infiltrated

the court of Empress Elizabeth of Russia by

posing as a woman for 33 years. These natural

abilities of camouflage are embodied in the

bottle design, which has masculine shape, but

the dimples give it a soft feminine finish. The

dimples also imitate the green jewellery which

is inserted on the clear Vinolok glass closure.

absintheTip. There are thousands of different jewellery stones that can be inserted on the Vinolok. They come in all colours and many shapes. Please contact Vinolok sales team to obtain a sampler of the stones.02

29

Aquarius is a concept for premium bottled water.

Its name is Latin for ”water-carrier“ and it is also

one of the oldest recognized constellations of

the zodiac. All of those meanings were captured

in the packaging with a clear bottle and clear

Vinolok coloured to resemble the night sky.

The packaging and the glass closure were then

enhanced with crystals, the Preciosa chaton

roses representing the stars which are also

printed on the blue bottle with white colour.

water

Tip. The little crystals used in this concept are Preciosa chaton roses and come in the form of a little sticker which can be applied to the top of the Vinolok. There are many colours to choose from, just ask for a sampler.03

30

Blac is a brand of flavoured chocolate liqueurs.

In the concept for packaging the idea was to

show the contrast between the smooth chocolate

taste and the distinctive tastes of chilli, mint and

orange flavours. This contrast is manifested in

the packaging materials. The bottle is made from

black matted glass with soft shapes, while the

glass closures have been tinted bold vivid colours

that represent the flavour. The sealing ring on

the Vinolok has been coloured to match the

colour of the closure. As in the drink itself, these

two contrasting materials create very tasteful

combinations.

liqueur

Tip. The standard Vinolok can be tinted Transparent, Opaque and Metallic Colours. The version on this concept uses transparent colour option which preserves the see-through qualities of the clear glass closure.04

32

The Oath London Gin is a concept based on the

brand’s promise and determination to deliver

a spirit which is true to the history of London’s

gin industry and pays tribute to its evolution

from herbal medicine into a drink consumed all

around the world. That is why the bottle is as

pure as possible, with the brand name and seal

embossed in the glass. The Vinolok glass closure

is completely clear as well, with the circular

monogram of the brand inserted on the top of the

closure as an embossed metal object. The clarity

and the minimalism of the set are a reference to

medical bottles used in the past.

gin

Tip. The Vinolok on this concept is enhanced with an inserted metal object made from antique silver metal. This ”coin“ is then placed on the top of the closure. There are several metal finishings to choose from.05

35

The Premier Grand Cru de Cognac by Maison

Giraud is a cognac concept for a family owned

and operated cognac house. Glass is a very

common closure for cognac bottles, very

often crafted to such perfection it is the true

crown of the packaging. Such closures are

extremely expensive, which is why the Prestige

design concept uses Rhinestone cut Vinolok.

The production of this closure is much more

affordable and the result is both very practical for

standard bottles and aesthetically pleasing. The

closure is finished with black and gold printing,

making it a gem worth keeping even after the

bottle is empty.

cognac

Tip. The Rhinestone cut used in this concept makes the glass closure look like a piece of jewellery. Currently, we offer only one type of cutting but it is also possible to create a tailor-made cut so the closure becomes truly unique.06

36

This vodka concept is a modern take on the

old tale of Viking voyagers who are believed to

have chilled their drink by plunging it into the

icy waters of the North Sea on a rope tied to the

boat they travelled on. This is the reason why the

bottle is part frosted and part crystal clear. The

silver metal coating was chosen for the Vinolok

closure to complement the chilling feeling the

bottle gives even when it is not in the fridge. A

black metallic ornament symbolizing ice inserted

on the top of the closure highlights the triple

charcoal filtering.

vodka

Tip. The Vinolok closure in this concept is coated with a fine layer of real metal, giving it a true feeling of silver. This technique can be applied to both clear and black Vinolok, as the metal is completely opaque.07

38

The Oleo Olive Oil packaging is based on the

pot shapes in which oils used to be stored in

ancient Greece. The shape is a fusion of hydria,

alabastron and loutrophoros amphorae but with

a modern and minimalist take which represents

today’s premium category. The bottle is fitted

with a clear Vinolok enhanced with a Coloured

Sealing Ring which matches the colour of the

olive oil in the bottle. The top of the closure

features a symbol of the Sun which is inserted in

the form of embossed golden metal object. This

fits well with the golden metal printing on the

neck of the bottle and in the logo.

olive oil

Tip. Vinolok marketing team is happy to help customers choose various fitting Design Options, like in this concept where they combined two Design Options - the Coloured Sealing Ring and Inserted Metal Object.08

Coloured Sealing Rings on clear, frosted and black Vinolok.

coloursVinolok design options

Long gone are the times when Vinolok was just black, rosé or clear.

Now, this elegant glass closure can be customised in almost limitless variations.

We call it Vinolok Design Options. The first set of customisation has to do with the

colour of the closure. You can cover the clear or the black Vinolok with transparent,

opaque or metallic colours. The sealing ring can also be tinted any colour.

The colours can be selected from Pantone or RAL swatch book, with the exception

of fluorescent colours. The Transparent Colour Coating is always applied on

clear Vinolok as it preserves the see-through qualities of the glass.

Opaque and Metallic Colour Coating can be applied to both

clear and black Vinolok.

41

Transparent Colour Coating

Colour Coating with metallic effect

Opaque Colour Coating

Gold and Silver Metallic Coating

Opaque Colour Coating

42

Metal Ornaments

sparkleVinolok design options

Another set of Vinolok Design Options lets you add Metal Ornaments

or various Jewellery Stones on any standard Vinolok or combine them with any

Colour Coating. Additional technique that allows you to refine the Vinolok glass

closure is Rhinestone cut, whereby the head of the closure is cut to a shape

that resembles precious stones. Through our cooperation with our parent company

Preciosa we offer many types of Jewellery Stones. From little gems in the form

of stickers (Sticky Crystals) to large size stones of all colours and shapes.

The offer of metal ornaments is equally diverse. There are six standard types

of surface finishes and the shape can be virtually anything: your logo,

the emblem of your company or letters and short text.

43

Inserted Jewellery

Inserted Jewellery

Sticky Crystals

Inserted Jewellery

Rhinestone Cut

44

The demands on drink

packaging design have never been

so high. The globalisation of the

market means it is necessary to

stand out and beat the competition.

There are so many different

products and brands that it is

becoming increasingly hard for end

users to orient themselves, which is

why they are looking for signs to help them pick

the right product.

Large multinational corporations as well as

smaller local producers are facing the challenge

of attracting customers and offering them useful

information. There have been several notable

trends in this sector.

One of those trends is authenticity. Both

small and large producers strive for authenticity;

it is a popular notion everywhere from America

to Asia. But the meaning differs in every case.

Global producers are aiming to strengthen the

position of their brands, while smaller producers

want to accentuate their authenticity through

local production, manufacture and honest

craftsmanship. Vinolok also acknowledges

authenticity through its wide range of design

and personalisation options which attest to the

exclusiveness of the product.

Another widespread trend is the

production of limited editions. The times when it

was enough to make the same identical product

over and over again are long gone. Today,

even well-established brands with a long and

successful history are striving to come up with

new flavours or special editions and limited time

offers, thus accommodating customers’ desire

for novelties while preserving high quality

standards guaranteed by the brand’s reputation.

Vinolok can also offer exclusivity by creating

small and varied special editions.

Store brands (also known as private

brands) are also on the rise. These brands

used to be perceived as lower quality brands,

but they now have a growing reputation;

this is considerably aided by the increasing

sophistication of their packaging. Before, these

brands used to cower on lower shelves in shops;

now, they stand side by side with established

brands. This can also been seen from their sales

figures. It is estimated that store brands now

constitute up to 20% of all sales.

Last but not least we have the trend of

being ecological. The issue of pollution and

saving the environment has made people more

conscious about their shopping habits and more

inclined to buy products that are made from

eco-friendly and recyclable materials. Glass is

without doubt one of these.

Packaging must adapt to all these trends.

It must be able to present customers with

correct information and inspire them to buy

this product. I believe that our innovative

and elegant Vinolok closures can be a great

contribution.

possibilitiesThe global head of Sales at Vinolok Radan Haiblík shareshis views on differences between various producers.

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HAVEFUN WITH COLOURS

Introducing customizable glass closures. The most stylish closure in the world also became the most creative

one. The new design possibilities let you create a closure that is just as

unique as your product. See more at www.vinolok.cz/design

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