ds insight issue 01 - dentsply sirona · 2020-05-01 · ds insight | issue 03 2018 contents like...

INSIGHTIS

SU

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3 2018

HOW DENTALPRACTICES USESOCIAL MEDIA

INTERVIEW WITHDR. SHADY ALIHUSSEIN FOUNDEROF SHINY WHITEDENTAL CENTER

CLINICALEDUCATION FROMDENTSPLY SIRONA

DS INSIGHT | Issue 03 2018

Contents

Like for many companies, the first quarter of the year always feels like one of the busiest for Dentsply sirona, inthe MeNA region. We sprinted into the year with the first of our major events starting in January with the saudiinternational Dental Conference in Riyadh where for the first time, we included a dedicated lecture and workshoparea on our stand (4). This was closely followed a few weeks later with AeeDC, by far, the largest andbusiest dental conference and exhibition in the region and one of our biggest events of the year (Pages 22-23).Whilst these large exhibitor meetings are a great occasion to demonstrate the vast breadth of our products andservices to the dental community, they also provide us with a valuable opportunity to further our understandingof our customer’s needs, aspirations, challenges and frustrations which allows us to fine tune our offering tocontinue to be one of the most relevant players in the industry.

After its launch, in Dubai in December 2017, we were pleased to host and facilitate two more CeReC Masters Clubevents in collaboration with Dr. Andreas Kurbad, in Dubai and Germany. We know that investing in CeReCrepresents a significant commitment for our customers, the CeReC Masters Club grants users with membershipinto a community of like-minded colleagues and offers the latest in education and advanced practices, all gearedtowards helping you to make CeReC an integral and profit generating part of your practice. in addition, we offerCeReC users with a whole host of supplementary support items such as patient marketing and online tutorials –read more on Pages 18-19.

The third edition of iNsiGHT is jam packed with updates across all products, events and activities, too many forme to mention here. i hope you enjoy reading this edition, and thank you as always for your continued supporttowards Dentsply sirona.

Dr. Amro AdelGeneral Manager

Welcome... …to our third edition of INSIGHT, our

dedicated quarterly magazine for the

Middle East and North Africa.

3

in the spotlightClinical Education from Dentsply Sirona . . . . . . . . . . . . . .04

Product NewsMore About Dentsply Sirona Products . . . . . . . . . . . . . . .06

Practice ManagementHow Dental Practices Use Social Media . . . . . . . . . . . . . .08

Product FocusSingle Visit Dentistry Using Celtra® Duo . . . . . . . . . . . . . .10

Feature ArticleSaving Animals’ Teeth with Root Canal Treatment . . . . .12

interviewDr. Shady Ali Hussein - Founder of Shiny White DentalCenter, Egypt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14

RestorativesLunch & Learn: Class II Solution™ for Successful Restoratives Outcomes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16

CeReCCEREC Education and Support . . . . . . . . . . . . . . . . . . . . . .18

event HighlightsAEEDC and Other Events . . . . . . . . . . . . . . . . . . . . . . . . . .22

upcoming eventsDentsply Sirona Academy and Speaker Tours, Special Events & Congresses . . . . . . . . . . . . . . . . . . . . . . . .26

Contact us . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27

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INSIGHT

54

in the spotlight

At Dentsply sirona, we are focused on empowering dental professionals to provide better, safer, faster dental care. Wework with them to envision what‘s possible, then provide innovative solutions to achieve it. education and support helpmove each procedure forward, ensuring the benefits are realised.

Just as lifelong learning is a core value for dental professionals worldwide, education is at the core of our Mission. TheDentsply sirona Academy aims to provide the knowledge, skills, inspiration and certification dental professionals need tostay up-to-date and develop themselves and their practices.

The Global Clinical Case Contest (GCCC)Dentsply sirona’s Global Clinical Case Contest (GCCC) is a global dental school talent competition which honoursoutstanding clinical results submitted by dental students. since its inception in 2004-2005, more than 2300 dental studentshave participated, with the 2016-2017 competition drawing a total of 592 entries from 169 universities.

Dental undergraduate and graduate students, with less than 2 years of clinical practice, are invited to participate bydocumenting a patient case in a standardised format with photographs and text of clinical anterior and posterior directrestorations using the entire Dentsply sirona restorative product line.

Dentsply sirona will then invite national winners (students and tutors) to attend the case presentation at Dentsply sirona’sRestorative office in Konstanz, Germany, and for students with the top three cases to attend the poster session at the iADRCongress in London, uK. For further information, or to register for the Dentsply sirona Restorative GCCC please contactDr. Moataz el-sheikh or Dr. Tarek Galal.

education when and where dentalprofessionals need iteach year the Dentsply sirona Academy helps more than 400,000 dentalprofessionals get the knowledge, skills, inspiration and certification they needto stay up-to-date as well as develop themselves and their practices.

Our extensive curriculum of courses includes a wide range of formats, fromlive lectures and demonstrations to hands-on training and on-demandwebinars. Courses are offered at different levels, in different languages, andat many locations worldwide, often in connection with other dental events tomake them easy and fun to attend.

From students to experienced clinicians and key opinion leaders, we providethe broadest range of opportunities to learn. With more than 10,000 coursesin over 80 countries every year, we ensure dental professionals can get theeducation they need, where and when they need it.

in 2016, Dentsply sironadelivered a total of

10,129clinical education courses

around the world

in 2017, Dentsply sironadelivered a total of

10,786clinical education courses

around the world

Look out for issue 4 of iNsiGHT magazineto see the results of this year’s competition.

Meet our Clinical educatorsAt Dentsply sirona our people are our biggest asset, andnone more so than our Clinical educators in the Middle eastand North Africa. introducing Dr. Moataz el-sheikh and Dr.Tarek Galal - between them they have more than 20 years’experience in the dental market, but most importantly apassion for empowering dental professionals to providebetter, safer, faster dental care.

Q: in your opinion, why is Clinical education important indentistry?A: “There are changes happening every day in the world ofdentistry. Dentists must continuously update their dentalknowledge or they risk losing their value. This can only beachieved by continuous clinical education.” [Moataz]

Q: What makes your role interesting or unique in Dentsplysirona?A: “Personally i like science and technology and seeing howit is being applied in the dental industry is really interesting.Our job is to expose dentists, students and key opinionleaders to the latest technology and products fromDentsply sirona and show how we are advancing dentistryin the region. For example, with our endodontic andRestorative university Grant Program we have partneredwith 14 universities to date, from across the region (withmore coming on board in 2018), allowing us to provide thelatest dental technology to future dentists.” [Tarek]

Q: What do dentists like the most about Dentsply sirona’sClinical education? A: “They like the high standard and quality of courses thatwe provide. We pay particular attention to bringingreputable key opinion leaders in the dental field to trainattendees and share their valuable knowledge.” [Moataz]

Q: What Dentsply sirona product are you currently excitedby and why?

Dr. Moataz el-sheikh Dr. Tarek Galal

A: “i’m excited by WaveOne® Gold. it’s uniquely simpleand a very safe endo system that amazingly convertsthe hard work of root canal treatments into the simplestprocedure.” [Tarek]

Q: What does 2018 have in store for the Clinicaleducation team?A: This year we aim to support more universities andregions with our latest products, so students canbecome familiar with our latest technology. We havesome really exciting events such as the first regionalGlobal Clinical Case Contest (GCCC) semi-finals onApril 12th. The MeNA endo Forum will also be the firstof its kind in the region. We also look forward to theaccreditation of our Dubai Academy Ce coursesstarting from April. it’s simply a year full of new andexciting events when we compare it to 2017.” [Moataz]

Q: Which event on the Dentsply sirona calendar thisyear are you particularly looking forward to?A: “The endo-Laser-CAD/CAM event, in saudi. This willbe a full day event which covers these interestingaspects of dentistry allowing dentists to discover ourlatest products and advances in these fields.” [Tarek]

Clinical Educationfrom Dentsply SironaBringing out the best in dental professionals

in 2017, Dentsplysirona educated atotal of 410,460attendees from

around the world


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We are excited to announce the launch of the improved ceram.x® duo compositesystem, now based on the new and novel sphereTeC™ filler technology!

The improved ceram.x® duo composite system still provides a simple layeringapproach to achieve high-end aesthetic results: just four dentin shades and threeenamel shades are combined in easy dual-opacity recipes that cover the entire16 shade ViTA® range. Now with sphereTeC™ filler technology inside, ceram.x®duo customers will enjoy enhanced handling properties, such as no stickiness tothe instrument, improved cavity adaptation and sculptability, plus improved slumpresistance and polishability.

ceram.x® duo meets all the requirements demanded of a modern composite interms of mechanical strength, which is documented by high flexural strength,fracture toughness and wear resistance. it can therefore also be used for bothdirect and indirect restorations with confidence.

The new ceram.x® duo composite system, with sphereTeC™ technology will beavailable in April 2018.

The intego Pro and intego Pro Ambidextrous integrate the reciprocating function,with an easyTouch display, which can be used together with the Dentsply sironaendodontics (WaveOne® Gold) file systems. The reciprocating file can be selectedand controlled via the user interface of the treatment center. This allowsergonomic and time-saving endodontic treatment with greater comfort andsafety. Preparing the root canal with reciprocating motion is currently consideredto be the safest and easiest method in the market. Together with the ApexLocator, the customer benefits from precise, safe and easy endodontic treatment.

“The new feature further heightens the performance of intego Pro”, said susanneschmidinger, Head of Product Management at Dentsply sirona TreatmentCenters, “the reciprocating file system function is a great opportunity to offersomething special and bring real value again for our existing and new clients.”One additional feature of the treatment center is a new 22” monitor replacing thecurrent one. The new monitor’s features include a continuous glass surface, topromote better infection prevention.

Galileos implant with upgraded import function (sTL)

intego Pro – now features endodontics with a reciprocating filesystem

ceram.x® duo, now with sphereTeC™ filler technology

For more information on the products featured, pleasecontact your local Dentsply sirona representative.

We’re here for you.At Dentsply sirona our people are our biggest asset. They have a comprehensive understanding of our products andare driven to empower dental professionals to provide better, safer, faster dental care.

Our products make a difference to the lives of millions of dental patients every day. However, as advanced as dentistryis today, we are dedicated to making it even better. We work hard to improve oral health worldwide, for the benefit ofdental patients, and the professionals who serve them.

Don’t hesitate to get in contact with your local Dentsply sirona sales representative today to find out how we'reempowering dental professionals to provide better, safer, faster dental care in the MeNA region.

NEW

NEW

NEW

To allow greater flexibility, Galileos implant software is now open for the import ofthird-party intraoral surface scan data. Thus, it is possible to plan implanttreatments with surgical guides utilising digital impressions that were created fromintraoral scans or by the digitisation of a physical model on third-party equipment.To import the scan data in sTL format, open the CAD/CAM import dialog in Galileosimplant version 1.9.2.

Before registering the scan data with the X-ray volume, a tooth region must firstbe selected in the dialog window. in general, it is important that depending on thesource of the sTL data, the spatial orientation of the data set must be adjustedbefore import so the data can be correctly registered in Galileos implant. since theintroduction of inLab software version 15, dental technicians have been able toimport, export, scan and design data in an open sTL format.

The CeReC 4.5 software allows scan data to be exported in sTL format. Dentsplysirona is now expanding the functions of the Galileos implant software with thenew import option for intraoral surface scans. As a result, dental practices can takeadvantage of existing digital infrastructure more efficiently to improve profitability.

Product News

98


Practice Management

How Dental PracticesUse Social MediaGrowing your practice and reaching newcustomers in a digital worldWhy dental practices use social media is clear. How they use it is less so. This article is designed to provide asnapshot of social media in dentistry today – the platforms practices use, how they utilise them and thechallenges dental professionals face in maintaining an effective social media presence.

“Social media is essential tobusiness! People love to see theirdental office as normal humans,

not intimidating physicians!”- Respondent #397

Key Finding #1

social Media increased37% in 5 Years

89% of respondents say that their practices now have asocial media presence. 72% of practice websites nowhave social media “follow” buttons for their social sites.

Key Finding #2

social Media is stillLargely the Office

Manager’s JobFor over half of independent practices, it’s either theoffice manager or the dentist who – among all theirother responsibilities – is tasked with the job.

Key Finding #6

Paid Advertising insocial Media

Organic reach for Facebook page posts fell 52% in 2016.Almost 50% of the dental professionals that weresurveyed say their practices are already paying for socialmedia advertising.

Key Finding #7

some People still Don’tGet social Media

One in ten of the dental professionals surveyed work forpractices that do not participate in social media. Thenumber one reason provided was that 'it takes too muchtime'.

Key Finding #3

Facebook DominatesDentistry

Dentistry’s strong focus on Facebook is a smartinvestment of time considering that the averageFacebook user spends 50 minutes a day on the site. 100million hours of videos are watched on Facebook everyday.

Key Finding #5

Biggest Challenges:Content and Converting

Key Finding #4

Dentistry’s ‘Go To’social Media Posts

The majority of dental practices post stories related todentistry. Office news/updates and staff photos alsoranked high among the most popular items practicespost on their social media pages

Knowing what and when to post as well as convertingfollowers and fans into patients remain the biggestchallenges. A strong visual element is a key componentto ensuring that your posts stand out, as well as postson practice culture, new technology and promotions.

ConclusionsThe findings show that in a relatively short period of time social media has been fully embracedby a large number of dental professionals. independent dental practices have made a majoreffort to incorporate social media into their patient acquisition, retention and communicationsefforts. This mirrors the widespread use of social media by consumers.

social media in dental marketing is still relatively new and, as so, there are growing some pains.For example, the responsibility for managing a practice’s social media presence still primarilyfalls on the shoulders of the senior office staff (e.g. office managers, dentists, etc.) – specialisedprofessionals whose skills may be better applied elsewhere. As time goes on, this issue as wellas a variety of other key challenges associated with implementing and executing an effectivesocial media strategy will be ironed out.

Facebook is clearly viewed as the most important social media network in dentistry. Critical asit is to a practice’s marketing strategy it should be remembered that other social mediaplatforms should be paid attention to as consumer preferences are likely to change over time.

Practices also need to be prepared to deal with the declining reach of organic posts in theirsocial media news feeds. A portion of the practice’s marketing budget should be dedicated totargeted ads and boosted posts in order to ensure that its social media message reaches thewidest audience.

Aside from a small percentage of dental professionals who remain skeptical about the benefitsassociated with a social media presence, the majority of respondents surveyed gave us strongreasons to believe that social platforms like instagram, Twitter and especially Facebook will playsignificant roles in practice marketing for years to come.

source: http://www.futuredontics.com/socialMediaReport

1110


Product in Focus

Clinical Case DescriptionA 38 year old male patient had the primary complaint of pain when chewing and interproximal foodimpaction after a relapse of teeth movement, post orthodontic treatment 8 years ago. The patient’s medicalhistory did not reveal any systemic diseases. upon intra-oral clinical assessment, findings revealed rotationof the maxillary left premolars and interproximal spacing. intra-oral biting radiographs revealed occlusal-distal (OD) caries of both premolars.

The patient requested a time efficient, durable, aesthetic, and colour stable filling in a single dentaltreatment visit.

Considering the high expectations of the patient and time limitation Celtra® Duo (ZLs) CAD/CAM blockswere selected. With crystallites four to eight times smaller than a lithium disilicate block, Celtra® Duo (ZLs),provided natural opalescence and high light conductivity, including shade adaptation with the remainingnatural teeth, and required minimal polishing effort. it also combined high flexural strength with a high glasscontent, resulting in an impressive strength and beauty profile. One feature that Dr. Al idrissi admired wasbeing able to choose her preferred option of processing.

in this case the wet firing technique was used (mill, stain and glaze, fire, seat). This allowed more processingflexibility to mimic the natural fluorosis the patient had by staining the material using the specific Celtra®Duo (ZLs) staining kit. Another reason this material was chosen was due to its strength and marginalintegrity for long term clinical confidence. Less marginal chipping of restorations was noticed and a highvariety of patient selections, such as patients with a heavy bite or bruxism.

Single visit dentistry usingCeltra® DuoAll-ceramic restorations with CeReC have been tried and tested millions oftimes over. But that is not all CeReC can do. With a wide variety of indicationsand materials, the system offers dentists a comprehensive range of treatmentoptions.

in its 30-year history, CeReC has become a highly flexible system that coversa wide spectrum of indications and enables processing of the latest materials.

Here Dr. Hafsa Al idrissi presents a clinical case showing just how single visitdentistry with CeReC and Celtra® Duo Zirconia-Reinforced Lithium silicate(ZLs) was the perfect choice to meet the high expectations and limitations ofthe patient.

Figure 1: Preoperative intraoral picture ofdecayed maxillary premolars.

Figure 4: Shaped and preparedmandibular premolar.

Figure 5: Inlays restorations at glazingstage using the CEREC SpeedFire.

Figure 6: Post glazing inlay restorations.

Figure 2: Preoperative intraoral picture ofdecayed mandibular premolar.

Figure 7: Post inlay cementation ofmaxillary left premolars.

Figure 8: Post inlay cementation ofmandibular left second premolar.

Figure 3: Shaped and prepared maxillarypremolars.

Dr. Hafsa Al idrissi is a certifiedProsthodontist specialist havingobtained her Masters of science inDentistry in Prosthodontics (Msc)and Certificate of AdvancedGraduate study in Prosthodontics(CAGs) from Boston university.she is also a member of theAmerican Academy of FixedProsthodontics. Dr. Al idrissi hasbeen practicing at one of the mostreputable medical centres in theMiddle east and Dubai for 10 years,providing treatments in cosmetic,fixed, removable, implants and fullmouth rehabilitation dentaltreatments. Dr. Al idrissi hascompleted an Advanced DigitalDentistry course in Berlin, Germanyat the Digital Dental Academy(DDA) and was awarded by theHMG Dental department for hervaluable contribution in obtainingthe highest standards and updatedmethods of dental treatment.

1312


Feature Article

Whether you’re an endodontic enthusiast, and rely on performance and versatility, or a novice, whoprefers simplicity and confidence in their endodontic treatment - we’ve got the solution for you. Ourcomplete ProTaper Next® and WaveOne® Gold solutions, from glide path to obturation, gives you thechoice.

Find out more about the endodontic solutions from Dentsply Sirona by contacting your local salesrepresentative.

An eight-year old female bottlenose dolphin calledDumisa, had been suffering from general dental abrasionunderwent hours of root canal treatment. The unusualand complex procedure was carried out in Hong Kongby south African veterinary dentist Dr. Cedric Tuttfollowing months of preparation using props toacclimatise Dumisa to the procedure. state-of-the-artendodontic therapeutics were used to treat onedamaged tooth by root canal treatment while up to 18others are in different stages of treatment, all performedwithout anesthesia or restraint of any kind.

For the root canal procedure, preparation, compoundingand filling of the canal, Dr. Tutt used products fromDentsply sirona. He explained: “Dumisa was sufferingfrom general dental abrasion. in the past we would havehad no other choice but to extract them all, we can nowmaintain Dumisa’s teeth by performing root canaltreatment using a specialised endodontic cement thathelps heal the bone surrounding the root.”

Hong Kong’s Ocean Park was the stage of the world’sfirst root canal treatment of this kind performed on adolphin, which necessitated a whole day of patiencefrom a team of dedicated veterinarians and animaltrainers. some of Dumisa’s teeth were worn, exposing

the central, living part of the tooth, the pulp, which hadsubsequently died. Radiographs had also shown signs ofinflammation, a great source of discomfort for her. “Thetraining and veterinary teams of Ocean Park in Hong Kongworked with Dumisa for months to get her used to thedental instruments, encouraged her to keep her mouthopen and enhance her willingness to have her teeth ‘x-rayed’. They used harmless props such as a model of aportable x-ray machine and electric toothbrushes, to helpher appreciate that the operation was safe. This operationcould never have happened without her cooperation,”emphasised Dr. Tutt. Dumisa was left to swim freely in thepool and the treatment was successfully completed instages as Dumisa allowed.

endodontic therapy salvages teeth that have had their pulpirreversibly affected due to exposure to the oral cavity byfracture or caries of the tooth crown. such exposuretypically initially results in pain. This often leads to difficultyin eating and temporary behavioral changes in the animal.The exposure usually results in degeneration of the pulp,eventual abscessation and related lysis of bone at the toothapex. endodontics will not salvage a periodontallycompromised tooth.

in recent years, to address this need, endodontics hasmorphed into a veritable high-tech discipline withindentistry. Here Dentsply sirona endodontics is breakingnew ground and has been a long-standing supplier ofcutting-edge instruments and materials to ensuresuccessful root canal treatments in humans. Theseinstruments and materials can also be used for treatinganimals.

Saving animals’ teeth withroot canal treatment fromDentsply Sirona Endodontics

Dolphin Dumisa, Hong Kong’s Ocean Park

You can watch the full video on YouTube by searching ‘Dolphin Dentsply sirona’.

Today, dental treatment provided toanimals is also performed using thelatest technologies. saving the teeth ofanimals is essential for basic needssuch as eating but also for self-defense, and root canal treatmentscan prevent potentially life-threateninginfections. The following exampledemonstrate how modern solutionsprovided by Dentsply sironaendodontics can also be used to helpsome surprising patients in an easier,faster and safer way.

Dentsply Sirona EndodonticsWe’ve got the solution for you

Figure 1: the contrast in size between a standard (size 20) andthe custom-made Hedstroem file.

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interview


A Dentsply SironaPredominant PracticeCEREC and Single Visit Dentistry

Bio: • Lecturer of endodontics, Ain shams university.• Certified isCD trainer (international society of Computerised Dentistry)• Fellow of the international Congress of Oral implantology (iCOi),• Founding Member of the Arab Micro-Dentistry Association (AMDA)• international Member of American Association of endodontics (AAe)

Q. Please briefly explain how long you have beenworking at shiny White Dental Center and yourbackground in dentistry.i am the owner and the founder of shiny White DentalCenter since 2009. i accomplished my fellowship inOral implantology in 2007. i achieved my master’sdegree in endodontics in 2010, and later i achievedmy doctor degree in 2013. in addition, i am a CeReCuser since 2012 and a CeReC trainer since 2014.

Q. Please tell us about your specialisms within yourpractice?We have all different dental specialties in our clinicssuch as implantology, endodontics, cosmeticdentistry, operative, prosthodontics, orthodontics,dental and maxillofacial surgeries, preventivedentistry, periodontology and paedodontics.

Q. What triggered your initial interest in digitaldentistry?For me, the fact that there’s a proper workflow is ahuge advantage. it’s highly accurate, very fast, andallows me to create chair side restorations easily.

Q. How long have you been working with Dentsplysirona products? i’ve been working with Dentsply sirona products forthe past 10 years.

Q. What was the first piece of Dentsply sironaequipment that you invested in?C8 dental unit and CeReC system.

Q. Your practice uses Dentsply sirona products and equipmentpredominantly. What would you say is the advantage to yourworkflow and your practice by making this decision?Actually, we’re now using Dentsply sirona products in ourclinics for almost all our dental specialties, most recentlyadopting the full restorative and endodontics lines. This is inaddition to the treatment centres, CeReC systems and X-rayunits. it means that we are using the latest technologythroughout our clinics.

Q. How do you find the CeReC workflow? From scanning,designing, to grinding/milling and sintering/finalisation. The high level of accuracy means that i don’t have to worryabout wasting time with costly errors. The speed throughoutthe workflow means that i have more time to attend toadditional patients. The simplified nature of the whole processmeans my team can work efficiently.

Q. Why did you choose CeReC over other CAD/CAM systems?it is a comprehensive and integral system, dentist friendly, and labfriendly.

Q. Can you explain your experience with the Dentsply sirona salesprocess, from initial interest through to purchase and after-salessupport? Honestly, Meditech (a certified Dentsply sirona dealer in egypt) hashad a great impact in our success and provided us with greatsupport. We’ve really appreciated their help and assistancethroughout the whole process.

Q. What are the types of cases you do with CeReC? e.g. restoration,implantology, orthodontics?We have successfully delivered a wide variety of cases, fromchairside restorations, to full arch rehabilitations, to surgical guidesfor implant insertion.

Q. How has CeReC, and single-visit dentistry, affected thesatisfaction of your patients?Our patients love that we can provide single visit dentistry. Thespeed, accuracy and quality more than meets our patient’ssatisfaction and often high expectation.

Q. How has CeReC and digital dentistry impacted your business?With CeReC and digital dentistry we are able to perform a greaternumber of restorations with accuracy and high quality.

Q. in your opinion, can you achieve a high return on investment withCeReC and digital dentistry?Definitely, those who regularly use CeReC will quickly benefit frominvesting in the technology.

Q. What would you say was your goal with CeReC, and would yousay you have achieved this yet?ultimately our aim is to bring the highest international standards indentistry to egypt and we are currently doing this by adopting thelatest technology and best practices.

Q. What do think your biggest achievement was in your career tothis point and how did Dentsply sirona help to make that a reality?Finally, our dream has come true and now the shiny White elite“mega” project has become a reality. We have twenty-two dentaltreatment centres, four fully equipped dental labs, two generalanesthesia rooms and three 3D X-ray centers. Our fully integratedorganisation has different departments with the complete range offunctions, including, HR, Quality Assurance, Customer services,Marketing, Nursing and infection Control departments, as well as a24/7 call centre.

in addition, there are showrooms for making a constructivetreatment plan for the patients away from the dental clinics, basedon integrated 3D imaging and 3D photography. each dentist in ourteam is a specialist in their area of expertise and the newlygraduated dentists all have master degrees. We maintain a completedigital workflow to imaging and CAD/CAM restorations, using thelatest dental technology, micro-dentistry, and magnificationworkflow to provide high quality dental care, according tointernational industry standards and meeting our customers’ needs.

Many thanks to Dentsply sirona, Meditech and Dr. Basel Khulief(Commercial Leader, egypt). i really appreciate all the effort theyhave given us and the great support they provided us.

Dr. shady Ali HusseinFounder of shiny White Dental Center, egypt

For this issue of iNsiGHT magazine, we caught up with the Founder ofshiny White Dental Center, egypt, Dr. shady Ali Hussein. The shiny WhiteDental Center comprises of predominately Dentsply sirona equipmentand consumable products as part of their commitment to offer the bestpossible service to their patients, with digital dentistry at the heart oftheir practice.

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Restoratives PROPER EXECUTIONOF EACH STEP OF THE CLASS II PROCEDURE IS ESSENTIAL FOR SUCCESS.By addressing the most vulnerable interface and delivering esthetic results efficiently, you can be moreconfident that the result will positively impact patient experience and the bottom line of your business.

DENTAL PROFESSIONALS’ PRIMARY CONCERNS WHEN PERFORMING POSTERIOR RESTORATIONS1 :

Report, Colum 7 Issue 45

c

82% CLINICAL LONGEVITY

40% AESTHETICS

53% ADAPTION

17% PROFITABILITY

81% MARGINAL INTEGRITY

30% TIME CONSUMPTION 100

100100

100

100

100

c c c

THE MOST VULNERABLE INTERFACE

EFFICIENT AESTHETICS

studies show that the #1 reason for composite failures is recurrent caries. Dentsply sirona products work together toprotect the floor of the proximal box, the most vulnerable interface.2 Protect it with the power of three proven products.

1. ISOLATE the restorativefield with a tight gingival seal -the first step in protecting themost vulnerable interface.

2. CREATE a strong bondwith an adhesive that gives youhigh bond strength and low filmthickness.

Prime&Bond universal™

3. MAINTAINmarginal integrity while alsoachieving excellent cavityadaptation.

Palodent® V3Sectional Matrix System

SDR® Plus

Achieve efficient esthetics with a simplified shade selection process, and finishing in a single step. efficient esthetics iswhere artistry and efficiency meet. Deliver smooth, contoured surfaces and simplified shade matching for your Class iirestorations.

SIMPLIFY shading and preferred handling, for lifelikeresults in less time.

Helps dentist more accurately match the tooth shade, offsettingvariables in shade selection including extrinsic staining, lighting, andshade availability.

CHAMELEON EFFECT

ceram.x® sphereTeC™ oneuniversal Nano-Ceramic Restorative

FINISH and improve your likelihood of success whilesaving time.

By reducing surface irregularities with proper finishing, you canavoid things like staining, plaque retention, gingival irritation andrecurrent caries.

SURFACE IRREGULARITIES

Plaque Accumulation Gingival Irritation Staining

SOURCES 1 Dental Products Report April 2015posterior composite survey.

2 Durable Bonds at theAdhesive/Dentin Interface. Braz DentSci. 2012; 15(1): 4-18

3 DENTSPLY Caulk procedure timingbreakdown study. Data on file.

4 Christensen, G J. (2014). Simplifyingyour Class II Composite FinishingTechnique. Clinicians Report, Colum 7Issue 4

5 Joiner A. Tooth colour: a review ofliterature. JDent. 2004; 32 (Suppl. 1):3-12

FINISHING ANDPOLISHING make up14% of total chair time fora Class ii procedure.3


c

c c c


c

c c c

RESTORATIONSTHAT LAST Clinicianscan increase the longevity ofClass ii restorations withproper finishing technique.4


E MOST VULNERABLE INTERFACE

EFFICIENT ESTHETICS

PROPER EXECUTIONOF EACH STEP OF THE CLASS II PROCEDURE

IS ESSENTIAL FOR SUCCESS.By addressing the most vulnerable interface and delivering esthetic results e� ciently, you can be more confi dent that the result will positively impact patient experience and the bottom line of your business.

82% CLINICAL LONGEVITY

40% AESTHETICS

53% ADAPTION

17% PROFITABILITY

81% MARGINAL INTEGRITY

30% TIME CONSUMPTION 100

100100

100

100

100

Studies show that the #1 reason for composite failures is recurrent caries. Dentsply Sirona products work together to

protect the fl oor of the proximal box, the most vulnerable interface.2 Protect it with the power of four proven products.

Achieve e� cient esthetics with a simplifi ed shade selection process, utilizing your preferred viscosity (high or low), and fi nishing in a single step. E� cient esthetics is where artistry and e� ciency meet. Deliver smooth, contoured surfaces and simplifi ed shade matching for your Class II restorations.

1. ISOLATE the restorative fi eld with a tight gingival seal—the fi rst step in protecting the most vulnerable interface.

FINISHING AND POLISHING make up 14% of total chair time for a class II procedure. 3

APPEARANCES MATTER More than 80% of patients are reportedly aware of color di! erences between restored and adjacent natural teeth. 5

RESTORATIONS THAT LAST Clinicians can increase the longevity of Class II restorations with proper fi nishing technique. 4

By reducing surface irregularities with proper fi nishing,

you can avoid things like staining, plaque retention,

gingival irritation and recurrent caries.

Plaque Accumulation Gingival Irritation Staining

SURFACE IRREGULARITIES

SIMPLIFY shading and preferred handling, for lifelike results in less time.

FINISH and improve your likelihood of success while saving time.

CHAMELEON EFFECT

Helps dentist more accurately match the tooth shade,

o! setting variables in shade selection including

extrinsic staining, lighting, and shade availability.

DENTAL PROFESSIONALS’ PRIMARY CONCERNS WHEN PERFORMING POSTERIOR RESTORATIONS1 :

2. CREATE a strong bond with an adhesive that gives you high bond strength and low fi lm thickness.

Prime&Bond universal™

3. MAINTAIN marginal integrity while also achieving excellent cavity adaptation.

ceram.x® SphereTEC™ oneUniversal Nano-Ceramic Restorative

APPEARANCESMATTER More than 80% ofpatients are reportedly aware ofcolor differences betweenrestored and adjacent naturalteeth.5

Lunch & Learn: Class IISolution™ for successfulrestoratives outcomes.

Dentsply sirona is proud to introduce the new ‘Lunch & Learn’ eventsin the MeNA region. For most dentists, the workday begins very earlyto accommodate patient schedules and may go on into the lateevening for some cases – and ultimately that leaves little time fortraining. That’s why we decided to organise ‘Lunch & Learn’ events atclinics during lunch-time - a 60 minutes session including presentationand product demonstrations followed by lunch. it’s a convenient andeasy way to connect with dentists and communicate, collaborate andlearn together. The first ‘Lunch & Learn’ event was held in saudi Arabia,focusing on the Class ii procedure.

Class ii procedures account for almost half of all the direct restorationscompleted in one’s practice. Given the frequency of these restorationsand the challenges faced in placing them, the clinician needs to controlas many variables as possible by utilising a comprehensive, unified, all-inclusive system of consumable restorative products to ensure optimalresults for patients as well as the practice’s bottom line.

On the 14th March, we welcomed 11 doctors to our showroom in Riyadhfor an introduction and hands-on session on our Class ii solution™, theindustry’s only comprehensive direct restoration solutions systemswhich covers all aspects of the Class ii procedure. This included anadvanced sectional matrix system, a universal bonding agent, a state-of-the-art curing light, a market-leading bulk fill flowable compositeand a first class finishing system which combines to produce ideal andconsistent outcomes. After discussing the Class ii restorationschallenges, the attendees were able to try and see by themselves howour Class ii solution™ can help them better manage restorativeperformance and give their patients an improved Class ii experience.We closed the event by having a shared lunch. This first successful‘Lunch & Learn’ event is just the beginning of many more to come.

stay tuned!

If you would like to host a 'Lunch & Learn' event in your clinic then pleasecontact your local Dentsply Sirona sales representative.

191918


CeReC

CERECEducationand Support At Dentsply sirona, we live and breathe high performance and personal accountability. Thismeans we don’t just provide you with the latest technology and innovations in digitaldentistry, but we are there to support you at every step of the journey in driving your dentalpractice forward, from the latest CeReC updates to generating patient awareness.

educationWe all strive to become better atwhat we do, and this is especiallytrue for our professional workand the claim to produce perfectrestorations with CeReC. This isthe reason why after you investin CeReC, we become investedin your educationaldevelopment and therefore donot simply leave you to discoverthe technology on your own.instead, we provide you with thetraining and further educationopportunities and necessarytools for lasting practicalsuccess. Our trainers are experi -enced CeReC users who workwith the system every day intheir practice. All courses build instages so you can easily followyour personal schedule.

Discovery CoursesA complete free of charge initial insight into the CeReCsystem by your CAD/CAM CeReC specialist at one of ourtraining facilities. This will enable you to see for yourself howeasy it is to scan, design and mill your own restorations.

initial in-House TrainingAs a general rule, your CAD/CAM CeReC specialist (whereavailable) and/or a local trainer will accompany you duringyour initial steps with your new CeReC system. After yourdevice has been installed by your dedi cated service engineer,you will be given a overview of the CeReC system with ahands-on training enabling you to leverage the power of theCeReC system and integrate it into your day-to-day work.

intermediate and Advanced CoursesDevelop your foundation with the intermediate andadvanced courses - some of which are run during the CeReCMasters Club events. CeReC becomes very cost effectiveand interesting if you can use it intensively for a wide rangeof indications. During these courses, you will be guided step-by-step through the entire range of therapies and materialsneeded for suc cessful restorations, including using CeReC inthe posterior and anteri or, CeReC Orthodontics, CeReCbridge and special constructions, and chairside implantology.

1.

2.

3.

For all the upcoming coursesand training see page 26.

After purchasing a CeReC system you become partof our CeReC family, and this means we work to -gether with you to develop your skills and maximiseyour success. You gain access to the CeReC Mas -ters Club, which provides a forum for CeReC userswhere knowledge from more than 30 years ofpractical experience meets the latest clinicalfindings and technical developments.

some of the best global CeReC trainers share tipsand tricks from the field and best practice along side current study results, and participants receivethe most up-to-date trainings and the latest newsfrom Dentsply sirona.

We recently hosted Module ii of the CeReC Masters Club, which was split into two parts.Firstly, in our brand new training centre in Dubai we held a 2 day training that was expertlypresented by Dr. Andreas Kurbad and consisted of perfecting restorations using Celtra®Duo (ZLs), managing complex cases and delivering first class aesthetics.

The second part required the 6 participants to fly to Dr. Kurbad’s clinic in Dusseldorf,Germany, where they continued their training with hands-on sessions in creatingrestorations for specific cases, including two live cases with current patients and delvingdeeper into aesthetic restorations using CeReC.

CEREC Masters Club

CEREC Masters Club Module II Dubai, UAE and Dusseldorf, Germany

"i would like to thankyou for your perfectorganisation of thiscourse.

it was more thanperfect, the lecturerwas cooperative,humble and he hasgreat knowledge.Thanks a lot for givingme the opportunity toattend this course."

Dr. Khaled Mattar

Join the EVolutionAstra Tech Implant System®

Now introducing Astra Tech Implant System® EV – the next step in the continuous evolution of the Astra Tech Implant System.

The foundation of this evolutionary step remains the unique Astra Tech Implant System BioManagement Complex®, well-documented for its long-term marginal bone maintenance and aesthetic results.

www.dentsplysirona.com

32670262-USX-1612_ad_ATIS EV_Join the EVolution.indd 1 2017-05-19 13:42

20


Are you interested? Thenask me about CeReC byDentsply sirona

supportWhen you make a major investment, such as with CeReC, it's important to know where to turn to when youhave questions or need advice. At Dentsply sirona, we like to ensure that we give you the complete range ofservices for success.

Patient Marketing Helping you generate patient awarenessif you use CeReC, you should talk to your patients about it and show them its advantages. We therefore haveextensive patient marketing material for you which can be easily integrated into your practice.

VideoThe explanatory video answers the main questions ofyour patients around CeReC. The video is part of thepatient microsite, but it can also be integrated directlyinto your website.

FAQs

??

?

Need a question answered? Whynot see if it has already beenanswered on the FAQ section onMy.CeReC.com

TutorialsNumerous tutorials are availablehere. select a tutorial, click start,lean back and learn.My.CeReC.com

PhoneWith dedicated services en gineersand CAD/CAM specialists, youhave the experts at your disposal.

Single visit dentistryOnly CEREC makes it happen

Print CollateralAn effective method of advertising over digi talmarketing media. With a poster for the waiting room,a flyer and an appointment card, you can spread themessage that your practice now offers single VisitDentistry with CeReC.

Patient WebsiteWe have created a CeReC patient microsite thatsupports you in marketing your work with CeReC. Onthis page the CeReC method and its advantages areexplained in a clear and simple manner.

PresentationThanks to this PowerPoint presentation you can guideyour patients' attention on CeReC in your waitingroom. it arouses their interest, and is the idealintroduction to your patient communication.

2322


AeeDC

Dentsply sirona participated with a 408sqm standthat showcased the full product, equipment andtechnologies portfolio, demonstrating everythingfrom CeReC to orthodontics, implants to imagingand endodontics to prosthetics.

As a commitment to our mission of empoweringdental professionals to provide better, safer andfaster dental care we created three areas that werededicated for free of charge clinical education. The‘Root 2 Crown’ area took participants through thefull endodontic and restorative treatment protocolwith Prof. simone Grandini and Dr. Marco Martignoniproviding their practical tips and tricks for ultimateclinical success. Dr. Mohamed Hassanein conducteda variety of lectures and live demonstrations on theCeReC education area, covering everything frommanufacturing basic crown restorations in the dentalpractice to the more complicated implant solutions.

AEEDC 20186-8th February 2018

The 22nd edition of the uAeinternational Dental Conferenceand Arab Dental exhibition –AeeDC, took place on 6-8th

February 2018 at the WorldTrade Center in Dubai.

in the imaging, implants and integrated solutions educationarea we were privileged to be supported by Dr. Gerd Frahsekand Dr, Thomas Hanser who focused their sessions onintegrated implantology and implants in the aesthetic zone.

For the first time at AeeDC, we welcomed our Clinic solutionsteam who demonstrated the bespoke and comprehensivesupport and service that we can offer large-scale university,governmental and private projects.

We were also privileged to win the AeeDC award for‘excellence in Clinical equipment’ for our 3D endo™ software,a novel and exciting software used with CBCT in endodontics.

it was a real pleasure for us to catch up with our loyalcustomers and develop relationships with new customersover the course of the 3 days. As well as being a chance todemonstrate our pioneering technology to dentalprofessionals within the Middle east, AeeDC provides us withthe opportunity to better understand the needs of customers,enabling us to continue to be the number one dentalconsumables, equipment technologies and service provider.

Thank you to all that visited the Dentsply sirona booth, we look forward to seeing you next year.

24


event Highlights25

The saudi international Dental Conference (siDC), held at theRiyadh international Convention and exhibition Center, is thelargest dental conference in saudi and gathers more than6000 dental professionals from across the region.

We participated this year with a double stand each measuring8x6 metres, where we were able to showcase all our completeportfolio of products.

During siDC we were proud to offer delegates free of chargeclinical education on our stand. We welcomed Prof. FrancescoMannocci, from italy, who conducted courses on restorativesand endodontics, as well as two lectures, and a full dayworkshop. in addition, Prof. Fouad Khoury, from Germanyprovided an implants lecture to 70 attendees and a workshopfor 20 delegates and Dr. Mohamed Hassanien, from egypt,conducted regular CeReC trainings over the 3 days toshowcase the power of single Visit Dentistry.

The Saudi International Dental Conference 2018saudi Arabia - 9th-11th January, 2018

Dubai, uAe - 26th January, 2018 egypt – January-March, 2018

January-March 2018

Root to Crown in a DigitalWorld

Local events in Egypt

This course was presented by Dr. Heinrich Dippenaar, from southAfrica and highlighted the latest developments in root canaltreatment, treating curved canals and avoiding file fracturesusing the WaveOne® Gold files.

Participants were able to see how to plan an endodonticprocedure with 3D endo™ software to perform a more reliableand successful endo treatment followed by a section on ourCore & Post system. They then learned about how to design theircrown digitally and mill it in the same visit using CeReC and thenew Celtra® Duo blocks.

We had 9 participants out of which 6 came from saudi Arabiaand 3 from the uAe.

This year we started to conductregular local trainings in egypt. Thefirst local training was on 13th Januaryby Dr. Raef sherif in Alexandria whopresented a lecture and workshopon the WaveOne® Gold system to 19attendees.

On 16th February, we held anendodontic workshop presented byDr. Geraldine Ahmed for more than20 attendees, in Cairo, with eachcandidate managing an endodonticcase clinically using the ProTaperNext® system.

We also had Dr. Mohamed Fouadpresent a Class ii workshop for 20attendees at Delta university on 18th

February to showcase the simplicityand efficiency of the solution.

Dubai, uAe- 6th January, 2018

Implants Event

On the 6th January we had the pleasure ofwelcoming Prof. Fouad Khoury, from Germany,to Dubai for a very successful implants eventwith 87 doctors and clinic owners. His lecturewas on the principles and long term results ofhard tissue grafting with autogenous bone. Wereceived very positive feedback among thedoctors for the lecture and solutions presented.

Abu Dhabi and Dubai, Monthly, 2018

CEREC and inLabDiscovery Evenings

As always, we have been conducting our CeReCand inLab Discovery evenings running everymonth. All participants have the chance to testdrive the systems and see how efficient they are,first hand. These evenings are all aboutexperiencing the latest advancements intechnology and discovering the newesttechniques to drive better, safer, faster dentalcare.

Jordan and egypt, 26th-28th January, 2018

Dr. Giulio Pavolucci tour of Jordan andEgypt

Dubai, uAe – 25th and 26th February, 2018

Celtra Press Events

We welcomed 25 dentists to our Dentsply sirona Academy for an eveningdedicated to learning about the new generation of high-strength glass-ceramics,Celtra® Press Zirconia-Reinforced Lithium silicate (ZLs). Certified master dentaltechnician Darryl Millwood, from Germany joined us to present this training, andshowed the participants how they can make a difference in their dental practiceby choosing Celtra® Press.

in addition, Darryl Millwood also presented a one-day hands-on launch programto 9 labs covering the Celtra® Press and Celtra® Ceram Porcelain system and itsapplications. The course discussed the processes involved in the production ofCeltra® Press ingots, by showing the ease of sprueing, pressing, divesting andcompletion of this highly aesthetic opalescent material with the use of Celtra®Ceram porcelain and Dentsply sirona universal stains and Glaze.

Dr. Giulio Pavolucci, from italy, started his tour in Jordan where he presentedsimplified procedures for Class ii restorations. The purpose of the lectures andhands-on training was to make a critical appraisal of modern materials andprocedures in direct restorative dentistry in posteriors, including dentin bondingagents and resin composites. The various aspects of multidisciplinary treatmentplanning was also discussed. To support the Jordanian university in their 1st

international congress we had Dr. Pavolucci conduct two restorative workshopson Class i and Class ii solutions for 45 participants focusing on our adhesivesystem (Prime&Bond universal™), filling techniques with sDR® Plus and ceram.x®sphereTeC™ and our sectional matrix system (Palodent® V3).

in egypt, Dr. Pavolucci went to both Cairo and Alexandria where he presented alecture to over 100 attendees followed by workshops for 20 attendees.

26

If you have any questions or would like to discuss any of the products or articlesfeatured in the new INSIGHT Magazine, please don’t hesitate to contact us.

sales

Head OfficeBay Gate Tower, 21st Floor, Al Sa’ada Street, Business Bay, P.O. Box 13734 – Dubai United Arab EmiratesTel: +971 4 523 0600www.dentsplysirona.com

Consumables

implants

Harpreet AtwalSales Manager

[email protected]

% +971 55 249 8221

Amro AdelGeneral Manager / Commercial Leader

[email protected]

% +971 50 559 7780

Bassel KhuliefCommercial Leader

[email protected]

% +20 100 101 0871

Ramy SelimSales Manager

[email protected]

% +43 676 848 414 697

Mostafa AlkhoulyCommercial Leader

[email protected]

% +966 50 811 1470

Loai MeqbilSales Manager [email protected]

% +966 50 088 2725

uAe KuwaitOmanQatar PakistanBahrainiran

saudi ArabiaMoroccoAlgeriaTunisiaLebanoniraq

egyptJordansudanethiopiasyriaLibya

saudiuAeBahrainOmanQatar

Lars KoerberSales Manager [email protected]

% +49 173 3497507

KuwaitegyptLebanonAlgeriairan

Contact us

equipment

upcoming events

We have a host of events for you to enjoy in 2018. To find out more information or book yourplace, please contact Khushboo Valicha - [email protected]

April Date Topic Speaker Venue12th April Masterclass in Magnification, Restorative Dentistry and Photography Dr. Peet van D. Vyver Dubai13th April Masterclass in Magnification, Restorative Dentistry and Photography Dr. Peet van D. Vyver Abu Dhabi14th April Endodontic Management of Complex Mandibular Premolars and Molars Dr. Peet van D. Vyver Dubai15th April CEREC Discovery Evening Dr. Abdul Aziz Yehia Abu Dhabi29th April Astra Tech Implant System® EV Overview Dr. Thomas Hanser Dubai30th April Ankylos® Overview Dr. Thomas Hanser Dubai

May

Date Topic Speaker Venue1st May Xive® Overview Dr. Thomas Hanser Dubai8th May All Digital Solution and Complications Management Dr. Peter Gherke Dubai20th May CEREC Discovery Evening Dr. Abdul Aziz Yehia Abu Dhabi22nd May CEREC Discovery Evening Dr. Abdul Aziz Yehia Dubai28th May inLab Discovery Evening John Philipp Dubai29th May inLab Discovery Evening John Philipp Abu Dhabi

June

Date Topic Speaker Venue24th June CEREC Discovery Evening Dr. Abdul Aziz Yehia Abu Dhabi26th June CEREC Discovery Evening Dr. Abdul Aziz Yehia Dubai

Dentsply sirona Academy

international Tours


26

Marketing & [email protected]

AprilDate Topic Speaker Venue4th-7th April Reciprocating files in Endo treatments: Is there an advantage? Dr. Marco Martignoni saudi Arabia15th-17th April Class II Training and Workshop Dr. Peet van D. Vyver saudi Arabia18th April Class II Training and Workshop Dr. Peet van D. Vyver Oman 19th April Endodontic Management of Complex Mandibular Premolars and Molars Dr. Peet van D. Vyver Qatar 18th-19th April The Gold Standard for Curved Root Canal Preparation with Reciprocating Files Prof. Raef sherif Lebanon

May

Date Topic Speaker Venue4th May 13th CAD/CAM & Digital Dentistry Conference Dr. Ahmed Abdel Dubai Hakim

June

Date Topic Speaker Venue20th-26th June Endodontic Management Dr. Filippo Lebanon - egypt - santarcangelo Jordan

f

Prosthetics

Implants

Preventive

Restorative Endodontics

OrthodonticsI

Procedural Solutions

f

Imaging Systems

Treatment Centers Instruments

CAD/CAM

Enabling Technologies

Dentsply SironaThe Bay Gate Tower, 21st FloorAl Sa’ada Street, Business BayP.O. Box 13734 - DubaiUnited Arab EmiratesTel +971 4 523 0600

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