1. 1. PROJECT MANAGERS ARE the new CONTENT strategists
2. 2. #DrupalCon @lynnwintermn LETS TWEET!
3. 3. TO KNOW WHERE WE ARE GOING we must rst know where we came from
4. 4. TV invented1927
5. 5. Drupal released2001
6. 6. PATHthere is no clear
7. 7. we can do ANYTHING!
8. 8. how should this PM role EVOLE?
9. 9. to make HAPPY I wanted my clients
10. 10. we can problem CONTENT solve the
11. 11. they dont know where to start or which path to follow Challenge #1
12. 12. Solution: BE THEIR LEADER
13. 13. create a MVP process
14. 14. provide clear BOUNDARIES
15. 15. provide early and o@en ADVICE
16. 16. they dont have Ame nor experience Challenge #2
17. 17. Solution: Hire talent
18. 18. the average full- Ame work week47
19. 19. invest in ARTISTS
20. 20. content markeAng costs markeAng, generaAng 64% less 3 times as many leads than tradiAonal
21. 21. online video of all web trac 74%accounts for
22. 22. arAcles with more 94% images get total views
23. 23. demand for infographics in the past year 800%has increased
24. 24. no one has a clue of what they have now Challenge #3
25. 25. Solution: Create an inventory
26. 26. + create document OUR ROLE + add feature notes + quick evaluation+ analyze data+ add new content
27. 27. + nalize delete list THEIR ROLE + nd new assets + assign responsibility + prioritize for launch
28. 28. its dicult to say goodbye Challenge #4
29. 29. Solution: DEFINE VALUE
30. 30. provide clear (wriHen) guidelines
31. 31. looking for this USEFUL are key audiences content? does it support key iniAaAves?
32. 32. the item last FRESH when was updated?
33. 33. accurate content is ACCURATE is the content credible? key to building trust
34. 34. for each piece of content? OWNERSHIP is someone responsible
35. 35. work for mobile? MOBILE does the content
36. 36. geJng any visits? TRAFFIC is the content
37. 37. they forget to think about on-going content needs Challenge #5
38. 38. Solution: DEMO UPCYCLING
39. 39. convert content into mulAple EQUALLY formats to create something UPCYCLING that is or higher in value. Then bringing the content into circulaAon again at just the RIGHT Ame
40. 40. the is more than the WHOLE impact sum of its parts
41. 41. + create a video, grab transcript
42. 42. + create a video, grab transcript + write an enhanced blog post
43. 43. + create a video, grab transcript + post shortened video on + write an enhanced blog post Facebook w/ add capAons
44. 44. + create a video, grab transcript + post shortened video on + write an enhanced blog post + shorten in the newsleHer Facebook w/ add capAons
45. 45. + create a video, grab transcript + post shortened video on + write an enhanced blog post + shorten in the newsleHer + create an Instagram quote card Facebook w/ add capAons
46. 46. they are paralyzed by a blank white page Challenge #6
47. 47. Solution: CREATE DIGISTABLE PIECES
48. 48. + dene each unique template + nalize the full scope + create (invent) word limits + set rm deadlines + dictate where the content is created
49. 49. 01 gathercontent.com GATHER CONTENT
50. 50. Fieldabletemplates!
51. 51. Fieldabletemplates!
52. 52. Fieldabletemplates!
53. 53. Fieldabletemplates!
54. 54. Fieldabletemplates!
55. 55. the content isnt good enough Challenge #7
56. 56. Solution: TEACH THEM HOW TO TEST CONTENT
57. 57. tesAng reveals more o@en CONTENT issues with than UX, design or funcAonality
58. 58. READABILITY
59. 59. 01 read-able.com
60. 60. FINDABILITY
61. 61. OpAmal Workshop Tree tesAng or First-click tesAng
62. 62. COMPREHENSION
63. 63. complete in-person tesAng requiring users to read content
64. 64. they reached the nish line but thats it Challenge #8
65. 65. Solution: WAIT TO MAINTAIN
66. 66. tasks, workow, documentaAon GOVERANCE process of managing roles, & training for content
67. 67. wait complete minimal tasks to3 MONTHS
68. 68. + redene roles + update workow + create editorial calendar + create maintenance plan+ measure progress
69. 69. their co-workers want to help (not really) and have interesAng (bad) ideas Challenge #9
70. 70. Solution: HELP MANAGE POLITICS
71. 71. INDIVIDUAL communicaAon is worth every minute
72. 72. NUMBERS dont lie
73. 73. BACKUPS can be oered
74. 74. be the BAD GUY
75. 75. youre a PM so of course you want to learn more! EXTRA CREDIT
76. 76. demand for project managers CONTENT in the past year 500%has risen
77. 77. nd your own evoluAon path! CHALLENGE YOURSELF