drupalcon amsterdam 2014 - between structure and flexibility: drupal for marketeers
DESCRIPTION
DrupalCon Amsterdam 2014 - Between structure and flexibility: Drupal for Marketeers Presentation by Jan LemmensTRANSCRIPT
between structure and flexibility Drupal for Marketers
Jan Lemmens
“our website runs so slow”
“this WYSIWYG
thing breaks our website”
“this system is so hard to
use”
“We need a greenhouse so we can grow our crops faster.”
what? why?""
how?
strategy
project stakeholders less involved but still important!
Drupal is a product, not a solution.
framework
commerce
content publishing engagement
community
social
Drupal
little focus on webmaster experience
the CMS should be a tool, not a constraint
I have a plan
WYSIWYG
low semantics low consistency
no reuse not really WYSIWYG
it will break
so, no WYSIWYG…
structure flexibility
expertise at the customer website profile
depends on
marketing support
www.apple.com/support/mac/ www.apple.com/iphone/
reuse automation
structure?
consistency accessibility
flexibility?
requirements change responding quickly creating variations
components (or death to the Body field)
easy placement configurable non-technical
new way of page building
paragraphs figures
decorators 3
introduction
figure
paragraph
related content
decorator
table of contents (auto-generated)
paragraphs
paragraphs
figures
figures
figures
decorators
decorators
decorators
demo proven concepts
targeted at specific customers
modules CKEditor
Display Suite Entity Reference Facebook OAuth Field Collection
Field Group Inline Entity Form
Media Bootstrap
future?
experience management focus on marketer
easy to use
Acquia Lift
inline editing staging content / configuration
Drupal 8
understanding requirements ease of use is critical
good demo’s during presales
takeaways
relevant sessions
