drupalcon 2014: drupal's destiny
DESCRIPTION
What is Drupal's Destiny? We've had some success, but we're also seeing declining measures of activity and adoption. What does the future hold, and why does it matter? Josh has been a member of the Drupal community for over 10 years, has built hundreds of sites, and has started a couple different Drupal-centric companies. This presentation — originally developed as a keynote for Dallas Drupal days, and presented as a keynote for SANDCamp, GLADCamp, and Drupal Camp Mexico City — sketches the arc of what our favorite open-source CMS means for the wider world. We've got a lot of potential, but there's also a lot of risk.TRANSCRIPT
DRUPAL’S DESTINYDrupalcon Austin
June 3rd 2014
1
I GOT STARTED WITH DRUPAL TRYING TO TAKE OVER THE GOVERNMENT
2
3
4
SUMMER 2003: “HACK4DEAN” BEGETS “DEANSPACE”
5
UNFORTUNATELY, THAT DIDN’T WORK OUT.
6
BUT WE KEPT GOING.
7
CONTEXT
8
drumm (drupal 5.0 maintainer)
me
zacker (Civicspace Founder)
9
ADVENTURE CHENEY
10
Matt Cheney aka populist
!
(Chapter Three Co-
Founder, Huey Long admirer)
CHAPTER THREE LLC
11
12
davidstrauss !
(Pressflow maintainer,
Pantheon co-founder & CTO)
PANTHEON SYSTEMS
13
I LIKE BEING AN ENTREPRENEUR
14
I LIKE WINNING
15
BUT I ALSO REALLY LIKE BEING A PART OF
SOMETHING BIGGER
16
17
I BELIEVE THAT THE INTERNET CAN BENEFIT
HUMANITY
18
(CORRELATION BETWEEN INFORMATION SHARING AND PROGRESS: IMAGE?)
19
20
21
#FAIL HAPPENS
22
#FAIL HAPPENS WITH OR WITHOUT THE
INTERNET
23
ELON CHIDES SOFTWARE STARTUPS
24
25
(BUT WE’RE THE PRINTING PRESS; WE REALLY ARE; IT’S A REALLY BIG DEAL)
26
BEN FRANKLIN > ELON MUSK
27
Websites (duh)
THERE’S GOT TO BE A THERE THERE
28
(BUT WE’RE THE PRINTING PRESS; WE REALLY ARE; IT’S A REALLY BIG DEAL)
29
30
31
32
DRUPAL IS A MASHUP MACHINE
33
THE WEB AS AN INDUSTRY
34
THE WEB AS AN INDUSTRY
35
$500 Billion US Digital
Marketing Spend
THE WEB AS AN INDUSTRY
36
$106B Online Advertising
THE WEB AS AN INDUSTRY
37
$106BAdvertising
$130B Websites
$106B Online Advertising
GOOGLE + YAHOO + TWITTER + FACEBOOK
= WEBSITES
38
(DUH)
39
THE CMS MARKET
40
LAMP IS WINNING
42
43
CMS MARKET LEADERS
DON’T JUMP TO ANY CONCLUSIONS
45
THE TRUE MARKET LEADER
46
47
THE TRUE MARKET LEADER
WINNING IS RUNNING A DOUBLE-DIGIT
PERCENTAGE OF THE WEB
48
I THINK IT’S IMPORTANT THAT DRUPAL IS A
WINNER
49
(CORRELATION BETWEEN INFORMATION SHARING AND PROGRESS: IMAGE?)
50
(BUT WE’RE THE PRINTING PRESS; WE REALLY ARE; IT’S A REALLY BIG DEAL)
51
52
WHAT WILL IT TAKE FOR DRUPAL TO SUCCEED?
53
(HUGE LABOR FORCE)
54
55
56
(LABOR: DRUPAL COMMUNITY)
57
58
(LABOR: PROFESSIONAL SERVICES ECOSYSTEM)
59
60
63Source: google trends
64Source: google trends
DrupalRuby on Rails
WHAT CAN WE DO?
65
FRONT END:1ST CLASS
66
MASTER MOBILE
67
68
69
70
71
72
source: buytart.net
DRUPAL IS IMPORTANT BUT ALSO TOO HARD
AND TOO EXPENSIVE
73
74
(FLEXIBILITY: MODULAR ARCHITECTURE)
75
76
77
I’VE SEEN IT WORK BEFORE
78
THE HISTORY-MAKING PART OF THE WEB IS JUST
BEGINNING.
79
80
(DRUPAL 8 FRONT END UTOPIA)
81
WE’RE JUST GETTING STARTED.
82
THE WHOLE WORLD IS JUST GETTING STARTED
83
84
Internet access
Wealth
85
IT IS ALMOST IMPOSSIBLE TO OVERSTATE THE SCOPE
OF THE OPPORTUNITY
86
TECHNOLOGY BECOMES REVOLUTIONARY WHEN
IT FADES INTO THE BACKGROUND
87
WE HAVE A DUTY TO BE A PART OF IT
88
QUESTIONS? !
!
@OUTLANDISHJOSH !
89