Media and Publishing

America I Asia I Australia I Europe

ClientThe client, headquartered in US is actively engaged in real estate property & notes investment, auctions and exchange for over 25 years. The principals of client have managed over USD 3 billion dollars in real estate transactions.

Case Study

ChallengesThe client needed to extend functionality of existing system, which was built in Adobe ColdFusion to:

- Poor user experience§ Accessibility problems and unorganized navigation§ Static pages and lacked functionalities to integrate videos, images, and promotional sliders§ Client wished the website to support HTML5

- Performance issues§ High page load time

§ Escalated when tested for concurrent visitors

- Security§ Lacked integration with payment gateways§ Authentication

- High IT investment

IndustryReal Estate

Drupal based Real estate Marketplace

TechnologyDrupalIntegration with Zopim, Trulia,CoreLogic, ZillowPayment Gateway – Authorize.net

Business NeedThe client needed online asset exchange and auction platform to establish direct connection with Financial and Sellers institutions such as Investment Banks, Financial Institutions, Government Agencies, Private investors etc. to offer investors access to a unique category of real estate assets on a daily basis that were not previously available but to a selected industry insiders.

- Easy, efficient and transparent way of marketing and selling real estate properties

- Lower TCO for marketplace solution development and maintenance with adoption of Open Source technology

- Reduce time to market real estate properties & notes

- Deliver great investment opportunities at reduced price

SolutionBy understanding the client's business challenges and requirements, CIGNEX Datamatics recommended the adoption of Drupal as the content management and e-commerce solution.

Americas I Asia I Australia I Europe

Result

Drupal based e-commerce marketplace facilitating users to secure investment opportunities efficiently.

Key BenefitsThe solution offered following benefits to client:

- Marketplace delivering expedient user experience§ Reduced time to market real estate properties & notes§ Enriched property showcase based on user preferences§ Smarter ways to market, sell and purchase assets during hard financial crises§ Improved collaboration across individual investors, financial institutions, government

agencies, real estate agents & brokers

- Lowered TCO (Total cost of operations)§ Adoption of Open Source technology – Drupal with zero license fee§ Managed Cloud Services – drastically reducing capital investment in IT infrastructure

- Delivered better investment opportunities at less price § Advanced search and email campaign to reach target audience§ Real-time promotions across all distribution channels§ Integration with real estate property evaluation services

Key FeaturesThe solution has following features created exclusively for providing detailed asset information to enhance knowledgebase of a particular asset and assist users in making an investment decision.

- Asset Management§ Bulk asset upload from financial institutions,§ Government agencies or brokers§ Perform field mapping and categorize them based on asset information§ Manage duplicate Assets§ Save and monitor preferred assets§ Generate purchase agreement

- Automated Asset Valuation § Integration with third party services (CoreLogic, Zillow, Trulia) for real estate analytics,

valuation & collateral risks§ Generate AVM (Automated Valuation Model) report based on many criteria such as location,

crime rate, schooling, parks, expected rent and more..

- Auction Management

- Integration with Live Chat tool Zopim

- Advanced search

- Advanced user authorization

- Secure Payment Gateway through Authorize.net

- Email campaign using Constant Contact to provide several investment opportunities as per user preferences

- Search Engine Optimization

Contactinfo@cignex.com

www.cignex.com

Alliance Partners

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DEC

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