Why Use Pinterest?

• It is now the 3rd most popular social network in the US.• Users spend an average of 77 minutes on site, more than double that of Facebook

and Twitter. • Pinterest generates more referral traffic for businesses than Google+, YouTube,

and LinkedIn combined. • Pinterest drives more traffic than either Bing or Yahoo! In fact, Pinterest is the 4th

largest referral website (not social media site) in the world.• 28.1 percent of Pinterest users have an annual household income over $100,000. • 80 percent of Pinterest users are women, while 50 percent of all Pinterest users

have children.

Pinterest Business Accounts There is a new TERMS OF SERVICE!

Pinterest now states that any account that wishes to use Pinterest for commercial purposes must create a business account and agree to the business TOS.

• Visit the Business Site http://business.pinterest.com/en full of tutorials on topics like how to tell your story, how to build a community, how to drive traffic, etc. Check it out!

• To convert your account, click on Pinterest for Business (under the “About” section). Then click on the big red button to convert your existing personal account to a business account.

Understand Pinterest Search1. There are 3 categories of search on Pinterest

1. Pins2. Boards3. Pinners4. interest

How Pinterest Search Can Help You1. Search for Pinners in your City2. Search for Boards named after your City3. Search for Pins & Boards on topics that interest you

Maximize Your SEOBy driving traffic!

1. If you’re not already blogging, you need to start! Whenever possible, pin content from your own sites.1. Blog about a new listing2. Blog a favorite recipe3. Create a photo blog!

2. When writing your pin description, add a link (you can even do this in re-pins) back to your site.

3. Do not use URL shorteners on Pinterest (it targets them as SPAM)4. Make sure you have given pins descriptive/keyword rich descriptions.5. Make sure every board is given a “category” and description.6. Pin content that is popular and trending.

Optimize Your Pins for Pinterest Search

1. Boards should be named using keyword phrases2. Make sure your boards are all in an appropriate Pinterest Category3. Always write a keyword loaded description for everything you pin and

re-pin! You have 500 characters to work with. The most re-pinned and commented on Pins are accompanied by descriptions ranging from 200-310 words.

4. Add a URL to your website. 5. Include #hashtags!

What’s Popular on Pinterest?

Tips…

Set Board Covers and Arrange the Order of Your Boards

Using great images on your board covers will make your Pinterest page more attractive. And you should rearrange the boards so that the most important ones are at the top.

Do it like Corcoran!Create custom images for your boards.

Do it Like Lowes!With over 3.5 million followers, they are doing something right!

The focus on very specific boards about a singe topic.

Do it Like Martha!Martha Stewart if a prolific pinner.

More than 126 boards and almost 13,000 pins.

Create Group Boards• You have a small “marketing team” pinning on your behalf• Every time they or anyone pins to the shared board, followers of that pinner will

see that content thereby extending your reach• This content is created and customized for your audience

Create a group boards:• Local Artists

• Your Preferred Vendors• Neighborhood Boards• Local and Industry

Events• Small Local Businesses

Post Professional Photos!Listings with professional photography get more views and sell for more money!

Plus, these photos make fabulous content. This photo was repinned over 100 times!

Explore Rich PinsRich Pins are Pins that include extra information right on the Pin itself. Right now, there

are five types of Rich Pins: movie, recipe, article, product and place.http://business.pinterest.com/en/rich-pins

Watermark Your ImagesMost photo editing programs will watermark

Watermark with your website address! picmonkey.com, iwatermark, pixlr.com.

Take Advantage of the Goodies!http://about.pinterest.com/goodies

1. Add a “Pin It” Button to your websites and blogs2. Add a Pinterest “follow” widget to your websites and blogs3. Send the Pinterest App to your cell phone and tablet!

Get More Followers!Every tip we already covered will help you to gain more followers, but here are a

few more!1. Comment on popular pins2. Mention/Tag others in your posts3. Connect Facebook and Twitter4. Share and promote your boards by using the widget builder (in the

goodies section) and share on your website!

Image courtesy of : http://www.socialmediaexaminer.com/how-to-get-more-pinterest-followers/

Don’t Flood the Feeds!Use a scheduling app to schedule your pins to go out throughout the day and night.

ViralTag: http://www.viraltag.com Free Trial then $12.00/month

Pin at Peak Times!The best time to pin during the day is between 2 and 4 PM EST.

The best time to pin in the evening is between 8 PM and 1 AM EST.

Track What is Pinned From Your Sites:http://pinterest.com/source/YourWebsite.com/

Self Promote with CautionThere is a right and a wrong way!

Both of these pins could link back to the exact same page on your blog…One will drive traffic and one won’t

• 25 Repins• The photo will be repinned because it

appeals to more people• The Questions encourages

engagement!

• 1 Repin

I Take No Responsibility for Any Compulsions or Addictions That may Occur

As a Result of This Presentation!

Marci JamesMarci.James@Obeo.com

www.Facebook.com/SayObeowww.Facebook.com/Marci.JamesTwitter: @Obeo & @MarciJames

www.Obeo.com/blogObeo Training Center: www.Obeo.com/Webinars