INFOGRAPHIC EMBED CODE GENERATOR

A LOOK AT USING A CUSTOM APPLICATION TODRIVE TRAFFIC, BACKLINKS, CONVERSIONS+ RANKINGS

Prepared by Michael G. Keating

Digital Marketing Strategist

The Breakdown

1. The Backstory

2. The Strategy Overview

3. The Goals

4. The Strategy Facts

5. The Application

6. The Strategy

7. The Results

The Backstory

As a digital marketer, content is deeply interwoven into what we do on a daily basis. It is primarily used to drive traffic to a website and also increase conversions (leads) for a business.

In order to get the most value from content, it needs to be easily shared by your peers which is generally done using social media and blogs. The type of content that gets shared the most is graphic based material such as photos, infographics, etc.

“According to Media Bistro, Infographics get 832% more retweets on Twitter than traditional posts. “

When working on client accounts, I found myself leveraging the resources of other marketers to make the content I was marketing gain the most traction. I decided, to create my own version and make it better. After all, if I was using it, others were also using it as well.

The Strategy Overview

The primary strategy is to use a custom developed application to build

backlinks, drive qualified traffic, and increase conversions for

Michaelgkeating.com. This application should be developed at a low cost

and is a micro-strategy that should be able to be executed in a short

period of time. The ideal timeframe for this project is 7 days.

The Goals

The main goals associated with this campaign are as follows:

1. Rank within the top 5 of Google SERPs for “infographic embed

code generator” and “free infographic embed code generator”

2. Build a minimum of 5 backlinks

3. Increase website traffic by 25%

4. Receive a minimum of 5 sign ups (downloads)

The Strategy Facts

Below you will find the high level facts associated with this strategy:

• Cost to develop custom infographic embed code generator

application = $10.00

• Time to complete the development and launch of application = 7

days

• Programming language of application = Jquery + HTML

• Total length to execute strategy = 7 days

• Hours spent on marketing/promoting the application = 10 hours

The Application

I decided to create an infographic embed generator which gives digital marketers (users) the ability to generate a code that can be placed on their website to make it easier for visitors to share their content.

Insert necessary details

Spits out code to be placed on website

The Application

Once the the user grabs the code referenced in the previous slide, they should add it directly below where the image is hosted on their website. This may be a blog post or static page.

The result will be something like this ->

If a visitor to the website likes the graphic and desires to share it, they just need to copy the code in the “Share this image on your site”. Then, paste this code onto any HTML page.

The Application

If the user copies the code from the previous slide and pastes it onto their website, it will display the original graphic with a “provided by” link back to the original creator.

Putting it into context- A digital marketer creates and awesome infographic that they want to put on their website. They want people who find this graphic to be able to share it easily. They would use the infographic embed code generator to generate the code that would give users the ability to easily share it on their website and give them a back link.

The Strategy Details - Resource + Development

Resource IdentificationTo get the application developed I needed to identify a cheap resource that could complete the task in a timely manner. I set a limit of $25 to develop the application and wanted it complete in 7 days.

I located a reliable resource on Fivver.com who was willing to do the task for $10 and could complete it in 3 days. To make this happen I provided the following to the developer:

• Detailed instructions on the finished application (e.g. purpose, design notes, etc.)• A working example to replicate

Page DevelopmentAfter the application was complete, it needed to be installed and tested on Michaelgkeating.com. The page was created using css for styling, jquery and HTML tables.

The page can be found at the following link:-> http://michaelgkeating.com/internet-marketing-tools/infographic-embed-code-generator/

The Strategy Details – Search Engine Optimization

Optimized WebpageTo achieve my goal of ranking in the top 5 in the Google SERPs for relevant phrases, it was key to fully optimize the page with the necessary SEO information. When developing the page, I added the following elements to the page:

• Keyword rich copy

• Integrated keyword rich meta title and meta

description

• H1-H4 tags with keyword phrases included

• Explanation video

• Internal links to other related pages

• External links to other authoritative resources

The Strategy Details – Lead Generation

Lead Generation ElementA lead in this case wasn’t a prospective client who would use my services for consulting. It was someone who signed up to download the files to use on their website.

Why is this a lead? This is a lead because if someone downloads the tool, they will do

the following:

1. Add the code to their website

2. Promote the tool to their audience

3. Give an attribution link back to Michaelgkeating.comA user enters their email address which gets added to my email marketing service.

The Strategy Details- Promotion

Googled “infographic embed code generator” and visited top 50 SERPs• Gathered email addresses and social handles• Left comments talking about the tool and leaving link to michaelgkeating.com• Sent emails to individuals telling them about the tool (and free files)• Sent emails to relevant parties informing them about the application

Visited Internet marketing forums• Found threads related to infographics and left comments about new application • Started unique thread about the application and informed forum members about

the purpose/free files

Emailed infographic services• Sent emails to Webmaster’s who could use the tool to provide a value add to

their audience• Reached out to CEOs/founders of Infographic design companies

The Results- Rankings

Goal: Rank within the top 5 of Google SERPs for “infographic embed code generator” and “free infographic embed code generator”

Position #4 out of 23,300

Position #1 out of 41,800

The Results- Traffic

Goal: Increase website traffic by 25% over the previous week.

Increased visits by 23 %Increased unique visitors by 21%

Increased pageviews by 16%

The Results- Miscellaneous

Acquired 8 backlinks

Received 5 sign ups (downloads)

Achieved 1.47% conversion rateEstablished 2 partnerships with fellow bloggers

Boasted 13 social shares on major networks

Goal: Receive 5 sign ups (downloads) and acquire 5 backlinks