driving the future or product development · 1. limited time to ideate/conceptualize 2. teams are...
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Driving the Future or Product Development
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Image courtesy of Tesla Motors, Inc. Image courtesy of Gensler.
The Martian © 2015 Twentieth Century Fox. All rights reserved.
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Means of Production
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Hyper-Connectivity
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Changing Nature of Work
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OF JOBS WILL BE AUTOMATED
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THE FUTURE OF MAKING IS HERE, BRINGING WITH IT RADICAL CHANGES IN THE WAY THINGS ARE DESIGNED, MADE, AND USED.
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1. Limited time to ideate/conceptualize
2. Teams are constrained by engineering expertise
3. Downstream processes not considered during design
4. Late-stage changes are cost prohibitive
EXISTING BARRIERS TO INNOVATION, PRODUCTIVITY & PROCESS
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Decreased Revenue• Delayed product time to market• Slow RFP responses• Lacking agility to react to competition
Increased Costs• Late-stage design changes are common• Siloed workflows lead to internal friction and
rework• Increasingly complex designs without
advancement in process
CURRENT DESIGN PROCESS RESULTS IN SIGNIFICANT BUSINESS CHALLENGES
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HOW DOES AUTODESK GENERATIVE DESIGN HELP THE PRODUCT DEVELOPMENT PROCESS
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AUTODESK GENERATIVE DESIGN
Autodesk generative design is a design exploration technology.Simultaneously generate multiple CAD-ready solutions based on real-world manufacturing constraints and product performance requirements.
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HOW DOES AUTODESK GENERATIVE DESIGN HELP THE PRODUCT DEVELOPMENT PROCESS
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EXPONENTIALLY EXPAND YOUR TEAM’S PRODUCTIVITY AND ABILITY TO INNOVATE
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HOW IS AUTODESK GENERATIVE DESIGN DIFFERENT?
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THERE ARE MULTIPLE PRACTICAL
OUTCOMESFOR A DESIGN PROBLEM
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General Motors Next Generation Vehicle Light
image courtesy of General Motors
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Penumbra EngineeringGenerative Design allows for unprecedented design freedom, improving product performance
Challenge
Penumbra needed to develop an ultrasonic device that could withstand extreme environmental conditions and be both lightweight and balanced to ensure proper stability and ease of use for technicians in the field.
Solution
Generative design technology gave Penumbra the ability to quickly explore multiple design solutions to solve this complex challenge. The team ran several studies to arrive at a solution that could be produced with additive manufacturing, minimized and equally balanced the weight of the device for ease of use and ergonomic benefit all while maximizing stiffness to ensure durability.
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New Product Innovation / Product
Strategy
Convergence of Design and Manufacturing
A completely new Design and Make paradigm creates radical innovation, drives competitive advantage, and impacts productivity/business
Next-generation Manufacturing
Processes
STRATEGIC ADVANTAGE OPPORTUNITIES
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