WWW.BIGDATAMASTERCLASS.ME

DRIVING ROI FOR YOUR BIG DATA AND ANALYTICS INITIATIVES

DATA SCIENCE MIDDLE EAST #DSME in

partnership with EVERATI is excited to announce

2-day executive masterclass to learn practical

strategies, models and techniques for building

WWW.BIGDATAMASTERCLASS.ME

A two-day executive masterclass to

jumpstart your understanding of how

big data and advanced analytics

can help your organization achieve

its business priorities.

W W W . B I G D A T A M A S T E R C L A S S . M E

No matter your industry, or the type of organization you work

for, your world is driven by data. To deal with this data driven

world, business and technology professionals must be

equipped to use data as a strategic resource.

By attending this masterclass you will be able to;

Contribute in the design of data strategy

Ignite initiatives leveraging data as a strategic asset

Equip yourself to lead an analytics team to success.

THE FUTURE BELONGS TO THE COMPANIES

AND PEOPLE THAT TURN DATA INTO

INSIGHTS, IDEAS, PREDICTIONS,

PRODUCTS & VALUE.

“Today, the power of data and analytics is

profoundly altering the business landscape, and once

again companies may need more top-management

muscle. Capturing data-related opportunities to

improve revenues, boost productivity, and,

sometimes, create entirely new businesses puts

new demands on companies—requiring not only new

talent and investments in information infrastructure but

also significant changes in mind-sets and frontline

training. It’s becoming apparent that without extra

executive horsepower, stoking the momentum of data

analytics will be difficult for many organizations.”

MCKINSEY & COMPANY

W W W . B I G D A T A M A S T E R C L A S S . M E

Businesses are now being forced to look deeper into their data to increase efficiency and competitiveness. Recent advances have led to increased interest in adopting digital and analytical technologies as part of a larger, more comprehensive business strategy.

BIG DATA & ADVANCED

ANALYTICS IS NOW AN

EXPECTED PART OF THE

BOTTOM LINE.

Attend this executive masterclass to learn more about

modern applications for big data, advanced analytics and

machine learning, including recommendation systems,

streaming analytics, deep learning and AI. And learn from

the experiences of each other and senior data and analytics

leaders that have successfully navigated both organizational

and technological challenges to adopt big data strategies

and helped many organizations embark on their intelligent

enterprise evolution.

W W W . B I G D A T A M A S T E R C L A S S . M E

LEARNINGOUTCOMES AND GOALS

By the end of the masterclass participants will be

able to:

Explain Big Data, analytics and the Big Data ecosystem.

Apply appropriate analytics tools and techniques to

collect and analyse Big Data, and identify insights that

can lead to actionable results.

Leverage advanced analytics to create an organizational

competitive advantage.

Deploy the data analytics lifecycle to address Big Data

analytics projects.

Define machine learning, why it matters, and discuss its

relationship to analytics, data science, and big data.

Machine learning fundamentals, the importance of

algorithms, and machine learning as a service.

Highlight the key benefits that are being achieved with

big data and how to identify, scope and secure support

for a suitable pilot project.

This masterclass will help you address questions like;

• Do I really need big data and advanced analytics

capabilities in my organization –how will it help the

business?

• What are the benefits of having a big data capability, and

the risks of not having one?

• What can business expect as outcomes, and plus we will

explore several use cases to show real value and impact of

data science, machine intelligence and cloud technologies.

“The ability to take data — to be able to understand it, to

process it, to extract value from it, to visualize it, to

communicate it — that’s going to be a hugely

important skill in the next decades.”

A working knowledge of big data and advanced

analytics can help you lead with confidence.

HAL VARIAN, CHIEF ECONOMIST AT GOOGLE

WHAT IS CHANGING IN THE

REALM OF BIG DATA AND

ADVANCED ANALYTICS?

Digital technologies are changing the way people within

organizations work together. It is creating a culture in which business

and IT leaders must join forces to realize value from all data. Insights

from big data can enable all employees to make better decisions—

deepening customer engagement, optimizing operations, preventing

threats and fraud, and capitalizing on new sources of revenue. But

escalating demand for insights requires a fundamentally new

approach to architecture, tools and practices.

GET THE LATEST INSIGHTS, TRENDS, AND DISCOVERIES IN

BIG DATA, MACHINE LEARNING AND ANALYTICS PLATFORMS,

SOLUTION, LANGUAGES, & OPEN SOURCE ECOSYSTEM .

MASTERCLASS

AGENDADAY 1 – 15 AUG 2016

08:30 AM TO 09:00 AM COFFEE AND REGISTRATION

09:00 AM TO 09:45 AM INTRODUCTION & OPENING KEYNOTE

A DATA DRIVEN DIGITAL WORLD (DDDW)

09:45 AM TO 11:00 AM THE BIG DATA LANDSCAPE

This session will cover the Big Data Market and directions. This session will include a

workshop on what Big Data means to your organization and what value do you expect to

derive from using Big Data.

Market Overview

Market Trends & Directions

Big Data Definitions

Analytics in context of Big Data

11:00 AM TO 11:15 AM NETWORKING AND COFFEE BREAK

11:15 AM TO 12:45 PM ANALYTICS & USER CASES

This session will define Business Intelligence and Analytics and cover user cases for Big

Data. This will cover functional and Industry use cases. We will also cover the different styles

of analytics

Business Intelligence & Analytics

Analytical discovery

Optimisation and Predictive Analytics

Text Analytics for unstructured data and Social Media

How Analytics are being used

Analytics for asset optimisation

Analytics for Finance Directors

Location and geo-demographic analytics

Analytics for HR and Talent Management

Financial Planning and Analysis

12:30 PM TO 01:30 PM LUNCH

01:30 PM TO 03:00 PM TELLING THE STORY WITH DATA

In this session, we will learn how to communicate your data and findings across your

organization., including how to start and get buy-in to run a big data project. In this session

participants will be asked to put together their own approach and measurements for big data

projects.

Communication of Management Information

Data Visualisation – Demo of Power BI

Where to start and how to run a Big Data project

Getting senior management buy-in

Measuring the success of Big Data projects

Continued on Next Page >

MASTERCLASS

AGENDADAY 1 – 15 AUG 2016

03:00 PM TO 03:20 PM COFFEE BREAK

03:20 PM TO 05:15 PM MACHINE LEARNING FOR CXO’S

This session is intended to be a comprehensive, in-depth, and non-technical guide to

machine learning, and should be useful to everyone from business executives to technology

practitioners. It covers virtually all aspects of machine learning (and many related fields) at a

high level, and should serve as a sufficient introduction or reference to the terminology,

concepts, tools, considerations, and techniques of the field.

Attending this session will help in decision-making process surrounding the usage of machine

learning, how it can help achieve business and project goals, which machine learning

techniques to use, potential pitfalls, and how to interpret the results.

05:15 PM TO 05:30 PM CLOSING REMARKS

Summary of day-1 and review of personal action plan.

Continued on Next Page >

“The truth is, that we need more, not less, data

interpretation to deal with the onslaught of information

that constitutes big data. The bottleneck in making sense

of the world’s most intractable problems is not a lack of

data, it is our inability to analyze and interpret it all.”

CHRISTIAN MADSBJERG

MASTERCLASS

AGENDADAY 2 – 16 AUG 2016

08:30 AM TO 09:00 AM COFFEE AND REGISTRATION

09:00 AM TO 10:30 BIG DATA TECHNOLOGY LANDSCAPE (Part a)

In day 2 we move onto the Big Data Technology piece. We look at the different database

types and their uses as well as some of the vendors. We move onto the Hadoop technology

together with some of its components. MAP R will also be covered.

Big Data technologies and open source world

Essentials of Databases

Hadoop architecture

Spark versus Hadoop

10:30 AM TO 10:50 AM NETWORKING AND COFFEE BREAK

10:50 AM TO 12:30 PM BIG DATA TECHNOLOGY LANDSCAPE (Part b)

12:30 PM TO 01:30 PM LUNCH

01:30 PM TO 03:00 PM DATA ANALYTIC TOOLS

Even today Data quality continues to be an issue for most organizations. It is therefore

imperative that the data quality and governance area should be understood and taken into

consideration for any Big data projects.

Data Quality & Importance

Extract, Transform & Load

•Data Governance

External & Internal data

03:00 PM TO 03:20 PM COFFEE BREAK

03:20 PM TO 04:50 PM DATA ANALYTICS TOOLS MARKET &

PUTTING THE PIECES TOGETHER

In this session we will look at the tools market and cover the different types of tools

used to solve particular business problems. Review of data analytic & Business Intelligence tools market

Predictive analytic models & machine learning

BI reporting

Real time analytics/In Memory Analytics

04:50 PM TO 05:30 PM CLOSING REMARKS , FEEDBACK,

CERTIFICATES AND WRAP-UP

EXECUTIVESFOUNDERS AND LEADERS!

BIG DATA AND ADVANCED ANALYTICS

MASTERCLASS IS IDEAL FOR:

CXO’s, CTOs, CIOs and CSOs

Company Directors, Non-Technical Executives, and

Entrepreneurs

Business Managers in technology, business performance,

analytics, customer services, marketing, finance, human

resources, and sales roles.

FROM INDUSTRIES, GOVERNMENT

AND PUBLIC SERVICES:

Telecommunication

Manufacturing

Healthcare

Universities and Colleges

Aviation

Government/ Public Sector

Technology Companies and

Start-ups

Banking and Finance

Retail

PREVIOUS CORPORATE

ATTENDEES

Participants from these companies have attended our bootcamps, workshops and

corporate trainings.

INTELLIGENT ENTERPRISE IS ENABLED BY TECHNOLOGY, BUT

DRIVEN FORWARD BY TALENT.

“Nice balance of theory and application. As a practitioner for many years,

this course reinforced concepts and introduced me to new ones.”Nicholas Nahas, Lead Associate, Booz Allen Hamilton

“Excellent workshop, useful materials shared and concepts well

explained. A very informative programme with practical approach.”Abrar Mohammed, BI Manager, Dubai Technology Partners

“The facilitators are very well informed and helpful.”Dr. Ali Al Azzawi, Smart Services Customer Experience Consultant, Dubai Smart

Government

“This workshop was the most comprehensive Big Data related event I

have ever attended. The expertise was at the highest level. Examples

were quite useful.”Victor Ekong, Senior Vice President, Citibank Hong Kong

“Positively surprised by the technical content. I learned a lot despite

already having experience in the field.”Daniel Middelhede, Senior Software Engineer, Teletronics

MASTERCLASS FACILITATORS AND LEADERS

Mike founded BigData4Analytics to help businesses exploit new analytics

techniques without having to become technologists. He is a business leader with

a successful background in leading and advising growing companies

internationally.

A former Management Consultant with Price Waterhouse Coopers, he has

extensive experience in advisory and transformation projects (utilities, media,

etc), and also as board member and venture investor. He is also an accredited

Executive Coach and continues to mentor CEOs with Grant Thornton.

His three decade career in international management began at Hewlett-Packard

and includes Executive and Board roles in Business Performance, Logistics, IT

services, IT Security and software for large supercomputers.

Mike FishEnterprise Data Analytics and Business Transformation Leader

Founder of BIgData4Analytics , UK

Jackie Down joined BigData4Analytics in March 2013. An experienced, seasoned

business, sales and marketing director with excellent experience impacting

corporate performance.

She is a highly skilled sales manager with experience focused on strategic

planning and creative solution development for multiple objectives.

Jackie has spent thirty years in the IT industry working for blue chip organisations,

in a variety of roles. For the last twelve years she worked for the Oracle

Corporation in senior sales and marketing roles. The last 5 years at Oracle, Jackie

ran the Alliances and Channels organisation and has in depth experience of

building successful Alliances and Channels organisations as well as running a

multimillion pound business.

Jackie DownCorporate Performance Management and Big Data Analytics

Expert, Director of BigData4Analytics, UK

As a global data and analytics thought leader, Ali is collaborating with thinkers,

researchers, designers, makers, doers, and business leaders. He has more than

16 years of professional experience and success assisting public and

commercial organisations in using data analytics, insights and machine

intelligence as a value amplifier. He works with people to understand and

translate their aspirations into data and analytical solutions that enhance their

ability to make choices, better decisions, realise performance gains and

uncover opportunities.

Before founding Persontyle, Ali worked with some of the leading technology and

consulting organisations of the world namely PwC, KPMG BearingPoint, Sapient,

EMC, UBS, NHS UK, and Capgemini.

Ali Syed Chief Data Scientist and Strategist

Persontyle, UK and The School of Data Science, UK

1 6 - 1 7 A U G U S T

D U B A I . U A E

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SPONSORS AND PARTNERS

MASTERCLASS

REGISTRATION

DELEGATE PACKAGES

BIG DATA &

ADVANCED

ANALYTICS

MASTERCLASS

Special Offer Standard

US $ 1440REGISTER BEFORE

AUGUST 05 2016 & SAVE 20%

US $ 1800

Register online www.bigdatamasterclass.me

Register by emailing Nitesh Marwaha at

nitesh.marwaha@everati.com or by calling us on +971 55 875 2588.

For group discounts and corporate booking please email your

requirements to hello@everati.com

SPONSORSHIP AND PARTNERSHIP

Are you looking to showcase big data, data science and

analytics technologies and services in front of the

professional industry gathering? If the answer is yes, then

get in touch!

To enquire about sponsoring and exhibiting, contact our

team!

Email at nitesh.marwaha@everati.com or call us on +971 55

875 2588.

RETURN ON INVESTMENTWe all need to learn how to analyse data, find the value and glean

insights. The advent of the data driven connected era means that

analysing massive scale, messy, noisy, and unstructured data is

going to increasingly form part of everyone's work. DSME

learning programs provide a unique investment opportunity that

pay’s for itself many times over.

World-

Class

Instructors

Develop Practical

Data And Digital

Skills

Real World

Industry Use

Cases

Short Courses

or Time

Convenience

Value For

Money

REGISTER NOW

LIMITED SEATS. WE ENCOURAGE YOU TO REGISTER AS SOON AS YOU CAN.

"MACHINE LEARNING HAS CREATED THE

GREATEST BUSINESS OPPORTUNITY IN HISTORY“

DR. PEDRO DOMINGOS

DATA SCIENCE MIDDLE EASTDIGITAL TALENT AND DATA LEADERSHIP DEVELOPMENT EDUCATION INITIATIVE.

Vision: Enabling data-driven digital Middle East

Data Science Middle East (DSME) has been started with the vision to

create regional collaboration on digital skills and data talent development

that brings together business and technology professionals, researchers,

experts, practitioners, and industry leaders to promote data science

literacy, research and development through open learning projects for

digital literacy, capacity building, and community engagements. We are

looking forward to working with all of you to put data and machine

intelligence at the core of economic development and innovation with the

aim of building a sustainable Middle East.

For membership details, collaborations and industry partnership

opportunities, please email hello@everati.com and

nitesh.marwaha@everati.com

#DSME PARTNERS AND SPONSORS

Nitesh Marwaha

Chief Events Officer (CEO)

Everati Events Management FZE

Phone: +971 558752588

Email: nitesh.marwaha@everati.com

Everati is a business and technology innovation media company specializing in

enterprise transformation. We bring our exceptional cross-industry knowledge to

the government, industry and the professionals through a combination of events,

training, open meetings, hackathons, unconferences , and summits, providing

cutting-edge insights to drive growth in digital economy.

We are dedicated to the enable enterprise innovation, digital leadership and

talent development through premier and specialized events, including:

International flagship events

Global leadership, industry and technology summits

Executive briefings and strategic time out sessions

Emerging market summits

Open courses, workshops, bootcamps, hackathons and training programs, for

government, industry and the professionals

We connect industry leaders across the business spectrum, from leading

companies to disruptive and exciting new startups, facilitating the sharing of

ideas.

Our specialties include Data Science, Big Data, Machine Learning, Internet of

Things (IoT), Open Data, Smart Cities, Smart Government, AI, Deep Learning,

Robotics, Cybersecurity, Digital Transformation, Enterprise Analytics, FinTech,

Business Innovation, Digital Strategy and 21st Digital Talent Development.

Everati is an independent platform for the interaction and discussion of the latest

business, technology and industry strategies and trends. Everati strives to

combine excellence and professionalism through collaborations and partnerships

with inter-governmental, professional and industry groups across GCC, as well as

private and public sector organizations.