driving innovation

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Post on 18-Dec-2014




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This presentation was given at Hacker Lab for Sacramento User Experience Meetup. It explores innovative process improvements as well as disruptive innovation using methodologies from The Luma Institute, IDEO, and Cooper Design.


  • 1. Innovation through Design Kayla Block
  • 2. User Centered Design Research Design Verify Build Launch 2
  • 3. User Centered Design Research 3
  • 4. What is Innovation? 4
  • 5. Deep Innovation Don Norman 1. Technology 2. Invention 3. Needs 5
  • 6. Generating Ideas Look for linkages 6
  • 7. Quantity -> Quality The best way to have a good idea is to have lots of ideas. Linus Pauling 7
  • 8. Disruptive Innovation People talk about wanting innovation. But innovation is a process result. Imagination is the fuel! Youre not going to get innovation if you dont have imagination. The issue is not to ask your customers what they want today, but to try to imagine what the customer is going to want in a world where, for instance, their cellphone is in their glasses. If you ask your customers what you want, you will not get disruptive innovation. WSJ Innovation Conference 8
  • 9. Process Improvement Identify Analyze Propose Implement Measure Sustain 9
  • 10. 3500 BC 3500 BC 10
  • 11. 1893 1893 11
  • 12. 1903 1903 12
  • 13. Creative Individuals Self-confidence Unconventional thought Curiosity Domain expertise Autonomy Flexibility to step outside of the box 13
  • 14. Cross Pollination Unexpected juxtapositions Jacquard loom -> Computer punch cards (seriously!) Wright Brothers (bicycles) Ability to see patterns others dont And apply patterns to new contexts Approach problems from unusual angles Fueled by diversity Limited by silos Often fueled by doing without 14
  • 15. Doing Without: Zeer vs. Refrigeration Evaporative cooling by porous earthenware pot filled with wet sand and glazed inner pot 15
  • 16. Innovation is Messy Non-linear Scary Frustrating Dangerous Disruptive Political Anxiety producing 16
  • 17. 17
  • 18. Contextual Inquiry and Design Innovation Dont ask. Observe! Learn what people actually DO! Learn why they DO! Uncover latent needs Be curious! Why? What? How? When? What if? Pretend its magic! 18
  • 19. Contextual Inquiry Context - observe work where its actually done Partnership engage them in uncovering unarticulated parts of their work Interpretation develop a shared understanding Focus direct the inquiry with a clear understanding of your own purpose 19
  • 20. Deepen Understanding We are not our users! Observation & Talk to Users Fly On the Wall Interviewing Immersion Research Industry Reports Internet Blogs etc 20
  • 21. Who are these people? Purpose Likes Dislikes Pain Points Hopes Fears 21
  • 22. Ground Understanding in Personas Non-elastic archetypal users Allow you to work inside > out (we normally work outside > in) 22
  • 23. Persona Datapoints Demographic information Education Computer skills Salary Hobbies Goals Likes/Dislikes Pain points 23
  • 24. Pain Time Money Information Overload 24
  • 25. Artifacts Time Money Information Overload 25
  • 26. 6 Innovation Questions What could we look at in a new way? What could we use in a new way? What could we move into a new context? What could we connect in a new way? What could we change? What could we create that is truly new? (The rarest form of innovation) 26
  • 27. User-Centered Design in the Service of People 27
  • 28. 28
  • 29. Tetra Pak 29
  • 30. Questions? 30