driving digital transformation in the workplacefipp.s3.amazonaws.com/media/documents/mark reich...
TRANSCRIPT
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Driving Digital Transformation in the
Workplace Mark Reich, Media Sales & Strategy DACH
Cyrus Akrami, Head of Media Sales UK
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What are the factors driving digital
transformation in publishing?
Consumer-Focus?
Speed?
Efficiency?
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How to adapt? True digital
transformation begins in the workplace!
Business processes & tools in the
publishing industry have started
to change years ago.....
Media Asset
Management
Payroll
Systems
Core systems
CRM
Marketing
Automation
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mobile
workers
1.3B
34% workforce that are
freelancers
76% connect daily with
customers
...but the people in the workplace have
changed, too!
apps
in appstore
1.4M
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People have digitalized the way they
work Documents
Communication
Project management
Multimedia & Design Utilities & Workflow Automation
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Productivity
Dividing the tools of the digital worker and
the tools of the digital business
Media Asset
Management
Payroll
Systems
Core systems
CRM
Marketing
Automation
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Media Asset
Management
Payroll
Systems
Core systems
CRM
Marketing
Automation
Productivity
A file layer in the cloud
One of the challenges of true digital
transformation: Bridging the digital divide!
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There is something else driving digital
transformation
Consumer-Focus?
Speed?
Efficiency?
Ideas!
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Scott Galloway,
Professor of Marketing & Brand Strategy, NYU Stern
Gang of Four Talk
Even the most successful digital
businesses depend on new ideas
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Ideas grow when innovators are
connected to each other
2013 2014
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Adoption
Dropbox is the largest
collaboration network in the world.
3.3B connections across
500M people inside 8M businesses.
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What would it look like if we were able to
connect the tools & the people?
https://www.youtube.com/watch?v=CHG_OD-hTxA
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Dropbox connects to external contributors
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Gathering Editing Publishing
Field Contractors
Marketing
Editors
Publishers
Submit video/photo using
web or mobile app
Submit video/photo using
web or mobile app
Receive files for editing
Receive video to publish
It creates a hub for video & image
submission, editing, and publishing
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DEMO: How Dropbox & Paper connect
people
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Publishers like Bauer Media Australia use
Dropbox to improve digital workflows
https://www.youtube.com/watch?v=zMXGTtW8Mpg
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Integrations power the advertising
planning and buying process Proposal Booking Launch Tracking
Pricing / legal
Creative /
marketing
Account team
Client / ad
agency
Go live and share
screenshots with
clients
Campaign recap
meeting
Create opportunity
Send RFP
Meet with client
and share deck
Build pitch deck
Weekly
optimization
check-ins Sign IO
Upload IO
and share
Create proposal
Approve proposal
Edit proposal
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DEMO: How Dropbox integrates with
Salesforce CRM
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Connecting at scale Connecting your solutions
Media Asset
Management
Payroll
Systems
Core systems
CRM
Marketing
Automation
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Content Hub
Our partnership with Digital Collections for
improving digital workflows in publishing
Rights management
Text mining engine (semantic)
Picture handling and processing
Interface to production environments
Fast data import & export
External sharing
Cloud data storage
Content synchronization on mobile devices
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Succesful digital transformation begins in
the workplace!
Visit our stand at DIS to learn more!
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