driving analytics insights with the next generation of social monitoring platforms marshall...
DESCRIPTION
My talk at the CIPR in UK, November 26th, 2010 for Glide TechnologyTRANSCRIPT
Driving Analytics Insights with the next generation of Social Monitoring
Marshall SponderWebmetricsguru.com
CIPR – November 26th, 2010
Choosing the Right Tool for the job
In the PR and Marketing world there’s a ton of work on our desks
Our Time and life energy are sucked away with tasks that often aren’t preformed well
Choosing Wisely .. Or Not!
Technology choices have a profound impact on time spent listening and gathering information and ultimately, providing insight.
Keyword Based Tools have limitations
http://www.google.co.uk/#q=keyword+based+tools+suck&hl=en&prmd=iv&source=lnt&tbs=ww:1&sa=X&ei=2HvsTNTHD8uBhQed5dXMDA&ved=0CA4QpwU&fp=ec580a23bbcb13e1
Google Wonder Wheel
Getting Insightful Market Intelligence is frustrating for Analysts and stakeholders alike
Semantic/Machine learning Platforms cut down on drudge work and improve quality of
analysis
Timeline / Ticker Intelligence improves reporting and cuts down on manual work
Improved Sentiment Analysis provides insight into feelings and behavior
Faster and better interpretation of content using phases instead of keywords
Information rolled into dashboards to provide insight
Marshall SponderWebmetricsguru.com [email protected]@gmail.com